Automotive Fleet
MenuMENU
SearchSEARCH

CompuNet Credit Services Changes Name to First Advantage

ST. PETERSBURG, FL — First Advantage Corp., a risk mitigation and business solutions provider, has launched a new brand strategy that changes the name of its trucking industry credit reporting subsidiary, CompuNet Credit Services, Inc., to First Advantage.

June 28, 2005
1 min to read


ST. PETERSBURG, FL — First Advantage Corp., a risk mitigation and business solutions provider, has launched a new brand strategy that changes the name of its trucking industry credit reporting subsidiary, CompuNet Credit Services, Inc., to First Advantage. This business line will now align with the Transportation Services division of First Advantage Corp. First Advantage Corp. was acquired CompuNet Credit Services in November 2004. By changing its name to First Advantage, CompuNet Credit’s industry leading broker/shipper credit reporting services will now be marketed as part of a vertical line of trucking-related services that also includes comprehensive motor vehicle record reporting and fleet management. To fully leverage the cross-selling synergies between the corporation’s business lines, First Advantage Corp. is bringing its various business-to-business companies together under a master brand strategy using the First Advantage name with a newly created logo mark. The company’s business-to-business subsidiaries are now aligned among eight divisions to create the following architecture:


  • Employment screening services

  • Tax consulting services

  • Intelligence and technology services

  • Investigative services

  • Supply chain security services

  • Transportation services

  • SafeRent services

  • Government services A corporate video introducing the new brand and strategy is available from the home page of the company’s newly redesigned Web site at www.FADV.com/.

Topics:Operations

More Operations

Cover of the "Top 50 Green Fleets" report presented by Automotive Fleet and Inspiration Fleet, featuring an aerial nighttime photo of a lit highway interchange with looping ramps.
SponsoredJuly 16, 2026

The Top 50 Green Fleets

The List Is in: The Top 50 Green Fleets

Read More →
A car dealership with added inscription "Every fleet vehicle eventually becomes local."
Operationsby Chris BrownJuly 15, 2026

Your Local Dealer Knows More Than You Think

Your local dealer can provide an information advantage that extends well beyond courtesy deliveries.

Read More →
Portrait of Austin Schutte, founder and CEO of Anew Solutions, featured in Automotive Fleet's Fleet Meets series highlighting his career, leadership philosophy, and fleet industry insights.
Operationsby Faith HowellJuly 14, 2026

Fleet Meets: Austin Schutte

Here are some industry insights, personal touches, and words of advice from the CEO and Founder of Anew Solutions.

Read More →
Ad Loading...
Photo of Team Brown building soap box derby
Operationsby Chris BrownJuly 13, 2026

Soap Box Derby Challenge: What’s Powering Team Brown

The car is coming together, the students are solving real build problems, and the fleet industry is helping push Team Brown toward the starting line.

Read More →
Green and black bar graphs showing 2026 versus 2025 fleet sales.
Vehicle Researchby Martin RomjueJuly 8, 2026

Commercial Fleet Sales Contribute To June, YTD Gains

The fleet sector has boosted its vehicle purchases at a reliable pace in the first half of this year compared with 1H 2025.

Read More →
A black square with white color font text
OperationsJuly 2, 2026

What Fleet Managers Really Want From Vendors

From customer service frustrations and technology breakdowns to RFQs, change management, and the growing impact of turnover across the industry, this conversation pulls back the curtain on the real operational challenges fleet managers are navigating every day.

Read More →
Ad Loading...
A black square with white color font text
OperationsJuly 2, 2026

Fleet Safety Masterclass: Industry Leaders on Storytelling, Strategy & Innovation

In this special masterclass episode, industry leaders break down what it really takes to build safer fleets in today’s increasingly distracted and data-driven world.

Read More →
A black square with white color font text
OperationsJuly 2, 2026

Integrating Legacy Fleet Systems and Historical Data

In this episode, we bring together fleet and technology leaders to unpack the realities of data integration, system migrations, and the evolving role of AI in fleet management.

Read More →
A black square with white color font text
OperationsJuly 2, 2026

From Resistance to Results: Change Management Strategies for Fleets

From new technologies and safety programs to evolving regulations, fleets are under constant pressure to adapt. But as Dr. Betz explains, success isn’t about the system you implement—it’s about whether your people actually use it.

Read More →
Ad Loading...
A black square with white color font text
OperationsJuly 2, 2026

Where We're Headed: A Practical Look at AI in Fleet

Discover how AI is actually being deployed in fleets, not just marketed, including practical use cases and emerging risks.

Read More →