Automotive Fleet
MenuMENU
SearchSEARCH

Coke Tests Hybrid Truck in Europe

BRUSSELS – The pilot program, to run in Brussels until July, is part of Coca Cola' s efforts at "developing a sustainable transport strategy across its European business."

by Staff
March 31, 2009
2 min to read


BRUSSELSCoca-Cola, which has been using hybrid-electric trucks in North America since last year, will roll out the first hybrid vehicle of its kind in Brussels as part of a pilot program, according to the New York Times.

With most hybrid manufacturers based in the U.S., lack of hybrid technology available in Europe has caused the delay of these trucks, said Hubert Patricot, the president of Coca-Cola Enterprises Europe.

Ad Loading...

The pilot program, to run in Brussels until July, is part of Coke's efforts at "developing a sustainable transport strategy across our European business," Patricot said.

In the United States, Coke has worked with Eaton Corporation to develop hybrid components and with suppliers, including as Kenworth and Cummings, to configure the engines.

Coke's partner in Europe is Iveco, a truck maker belonging to the Italian Fiat Group. Iveco already makes some hybrid vehicles, including city buses and a medium-distance truck called the Eurocargo. Iveco developed the new system to be used in Brussels.

The new Coca-Cola truck, which weighs 12 tons, will serve a 20-kilometer route in the center of Brussels running both diesel and electric engines. A battery feeds the electric motor to start and accelerate up to 20 kilometers an hour. The diesel motor takes over when the vehicle normally consumes the least fuel, at speeds over 20 kilometers an hour.

Initial estimates suggest fuel consumption may be reduced up to 30 percent and carbon dioxide emissions by 24 percent with the hybrid vehicle.


More Green Fleet

a GM Energy Pass charging station
Green Fleetby News/Media ReleaseJuly 29, 2026

ChargePoint Now Available in Energy Pass

ChargePoint and additional planned charging network integrations were added to GM's Energy Pass.

Read More →
Cover of the "Top 50 Green Fleets" report presented by Automotive Fleet and Inspiration Fleet, featuring an aerial nighttime photo of a lit highway interchange with looping ramps.
SponsoredJuly 16, 2026

The Top 50 Green Fleets

The List Is in: The Top 50 Green Fleets

Read More →
Ad Loading...
a Slate EV preview thumnbail
Green Fleetby Chris BrownJuly 14, 2026

First Look: Slate Auto's Electric Fleet Pickup

Could an affordable, modular EV pickup make electrification more practical for fleets?

Read More →
Yellow Slate pickup truck on a platform.
Green Fleetby Martin RomjueJune 26, 2026

Slate Debuts Colorful, Unique EV Models

A recent media and client event, studded with electric vehicles dressed up on platforms, planted a new position for the manufacturer in the wider EV market. Fleets will find cost-saving advantages.

Read More →
Yellow Slate Fastback on a raised platform in a warehouse.
Green Fleetby Martin RomjueJune 25, 2026

Slate Electric SUV, Pickup Switchable Model Aims For Light-Duty Fleets

Everything about this EV is counterintuitive and understated, making it stand out from the crowd.

Read More →
Ad Loading...
Rendering of electric vehicles charging beneath a solar-panel canopy, illustrating Inspiration Mobility Group’s acquisition of Electrada assets to expand commercial fleet electrification services.
Green Fleetby News/Media ReleaseJune 17, 2026

Inspiration Mobility Acquires Key Electrada Assets

Inspiration Mobility Group has acquired select assets of Electrada, adding the fleet electrification provider's team, technology, and charging infrastructure development capabilities to its energy management business.

Read More →
wheel geotab image
SponsoredJune 1, 2026

Turning Connected Vehicle Data Into Decisions That Matter

Fleet leaders have more data than ever, but turning that data into clear, actionable decisions remains a challenge. This white paper shows how leading organizations are using connected vehicle data to improve safety, reduce costs, and optimize fleet performance. Learn how to turn insight into action across your fleet.

Read More →
fleetio coast pay
SponsoredMay 29, 2026

Are You Tracking Your Fleet's True Total Cost of Ownership?

Bobit Business Media surveyed 190 fleet professionals and found that while most fleets are tracking costs, fragmented systems and data gaps are keeping true TCO visibility out of reach. With rising pressure to control spend in an increasingly volatile environment, the gap between what fleets think they know and what the data actually shows is wider than you might expect. See how your peers are managing costs today and where the industry still has room to improve.

Read More →
Ad Loading...
SponsoredMay 15, 2026

Hybrids: Electrification Without the Challenges

For fleet managers, fuel is one of the biggest line items in the budget — and it's one hybrids can shrink without changing how your people work. Download the eBook to see the numbers, understand the technology, and get a step-by-step guide to making the switch.

Read More →