Automotive Fleet
MenuMENU
SearchSEARCH

Chevrolet, OnStar Help Kids Find Santa

Starting Dec. 24, you can follow the Santa's journey around the globe with the simple push of a button. And for each Santa location request in the U.S., a donation will be made to the American Red Cross.

by Staff
December 19, 2017
2 min to read


Starting Dec. 24, you can follow the Santa's journey around the globe with the simple push of a button. And for each Santa location request in the U.S., a donation will be made to the American Red Cross.

Ad Loading...

Chevrolet and OnStar, in partnership with the North American Aerospace Defense Command (NORAD), will provide callers with real-time, location-based updates.

Ad Loading...

"The holiday season is all about spreading cheer, serving the community and connecting others, and OnStar is a key enabler for that," said Lois McEntyre, OnStar's director of Contact Centers Operations. "We receive thousands of Santa Update calls and OnStar advisors love helping callers experience the joys of Christmas."

In the spirit of the season, OnStar will also donate $1 to the American Red Cross for each Santa Update button push received.

Santa Update calls can be made anytime between 6 a.m. East Coast time on Dec. 24 through 6 a.m. on Dec 25.

Chevrolet owners with an active OnStar subscription can press the blue OnStar button to request a Santa Update and learn Santa's current location.

OnStar advisors leverage data provided by NORAD to share specific location-based updates on Santa Claus' annual journey.

Ad Loading...

Eligible individuals without an OnStar subscription can push the blue button to activate a free trial of select OnStar services by asking for "Three Years on Us." New subscribers also receive a three-month trial of all OnStar services at no cost.

OnStar is dedicated to the safety and security of its subscribers. Advisor staffing will be adjusted to support the increased call volume from Santa Update requests.

More Operations

Amalgamation of fleet operating costs for 2026
Operations•by Chris Brown•November 1, 2026

Managing Fleet Costs in an Era of Permanent Volatility

Fleet operating costs have risen more than 20% since 2020, raising a key question: When does extending a vehicle's service life stop making financial sense?

Read More →
An Automotive Fleet podcast thumbnail
Operations•October 29, 2026

The Next Evolution of Fleet Management: Autonomous Operations

This opening keynote session at the Fleet Forward Conference highlights the future of autonomous driving for fleets.

Read More →
A picture of a transparent catalytic converter with blue text and the Automotive Fleet logo on the top.
Operations•October 29, 2026

How to Reduce the Total Cost of Risk From Catalytic Converter Theft

A stolen catalytic converter can cost fleets far more in downtime and lost productivity than in repairs. A total-cost-of-risk approach can help fleet managers quantify their exposure and prioritize theft prevention.

Read More →
Ad Loading...
AF news recap thumbnail
Operations•by Faith Howell•October 26, 2026

Personal-Use Charges Rise as Vehicle Values Fall | AF News Recap

Personal-use charges are climbing, wholesale used-vehicle values are declining, and commercial fleet sales growth is slowing. This week, we're breaking down the latest fleet data, plus how Element Fleet Management is helping Waymo prepare for its first Canadian robotaxi market.

Read More →
A transparent blue background of a hand stamping a paper is the background of text that says "What about fleet policy exceptions?" with the Automotive Fleet logo in the bottom right corner.
Operations•by Faith Howell•October 20, 2026

Here's When You Should Make an Exception to Fleet Policy

Fleet policies are designed to create consistency, but not every driver or situation fits neatly within standard rules.

Read More →
A hand writing on an ipad with a transparent AI graphic over it
Operations•October 20, 2026

AI-Native or AI-Acquired: What Should Fleet Managers Look for in an AI Platform?

Six questions can help fleet managers look beyond AI marketing claims to evaluate integration, data access, and real-world operational performance.

Read More →
Ad Loading...
Chevin 2026 Buyes Guide cover
Sponsored•October 14, 2026

A buyer's guide to fleet management software in 2027

Buying fleet management software in 2027 means looking beyond features and price. As fleet operations, technology and expectations evolve, this guide explores what today’s fleet professionals should consider when choosing a system that can deliver value now and adapt to what comes next.

Read More →
An overhead image of a freeway system with no vehicles
Sponsored•by Shelley Mika•October 13, 2026

What Will Shape the Next Era of Fleet Management?

EVs, AI, and autonomous vehicles are reshaping fleet management. Discover what’s ahead—and how fleet leaders can prepare for the next era.

Read More →
A Cox Fleet technician working on the left with the rear view of a military man saluting a flag on the right
Operations•October 8, 2026

How Fleets Can Recruit and Train Veterans for Technician Roles

Here's how the technician shortage has affected uptime for fleets, and what to do about it.

Read More →
Ad Loading...
A transparent toll background with the Automotive Fleet logo and Neology logo on top.
Operations•October 5, 2026

Avis Budget Group Deploys Neology Toll Management Technology Across Major Brands

Neology’s neoFleet platform will manage toll transactions and toll-authority operations for vehicles across Avis, Budget, Payless, Budget Truck and Zipcar.

Read More →