Related: Hyundai Offers Subscription-Based Vehicle Ownership
Cadillac Introduces $1,500 a Month Subscription Service
Cadillac has launched a subscription-based on-demand vehicle utilization program that provides access to Cadillac vehicles without a commitment to lease, finance, or buy.
by Staff
January 6, 2017
Photo courtesy of General Motors.
1 min to read
Cadillac has launched a subscription-based on-demand vehicle utilization program that provides access to Cadillac vehicles without a commitment to lease, finance, or buy.
With BOOK by Cadillac, users pay a flat monthly fee of $1,500. Membership is month-to-month and no long-term committment is required.
Members can use a mobile app to reserve vehicles that will be delivered to their specified locations via a white-glove concierge service, with certain location restrictions. Maintenance, insurance, taxes, and detailing of the vehicle are handled by Cadillac.
Members will have access to the current-year Platinum Level trim Cadillacs, such as the XT5, CT6, Escalade and V Series. There is no mileage limit with the service.
BOOK by Cadillac will launch first in the New York metro area, with plans to debut in other markets.
More Operations
Your Local Dealer Knows More Than You Think
Your local dealer can provide an information advantage that extends well beyond courtesy deliveries.
Read More →
Fleet Meets: Austin Schutte
Here are some industry insights, personal touches, and words of advice from the CEO and Founder of Anew Solutions.
Read More →
Soap Box Derby Challenge: What’s Powering Team Brown
The car is coming together, the students are solving real build problems, and the fleet industry is helping push Team Brown toward the starting line.
Read More →
Commercial Fleet Sales Contribute To June, YTD Gains
The fleet sector has boosted its vehicle purchases at a reliable pace in the first half of this year compared with 1H 2025.
Read More →
What Fleet Managers Really Want From Vendors
From customer service frustrations and technology breakdowns to RFQs, change management, and the growing impact of turnover across the industry, this conversation pulls back the curtain on the real operational challenges fleet managers are navigating every day.
Read More →
Fleet Safety Masterclass: Industry Leaders on Storytelling, Strategy & Innovation
In this special masterclass episode, industry leaders break down what it really takes to build safer fleets in today’s increasingly distracted and data-driven world.
Read More →
Integrating Legacy Fleet Systems and Historical Data
In this episode, we bring together fleet and technology leaders to unpack the realities of data integration, system migrations, and the evolving role of AI in fleet management.
Read More →
From Resistance to Results: Change Management Strategies for Fleets
From new technologies and safety programs to evolving regulations, fleets are under constant pressure to adapt. But as Dr. Betz explains, success isn’t about the system you implement—it’s about whether your people actually use it.
Read More →
Where We're Headed: A Practical Look at AI in Fleet
Discover how AI is actually being deployed in fleets, not just marketed, including practical use cases and emerging risks.
Read More →