Automotive Fleet
MenuMENU
SearchSEARCH

Brasher’s Northwest Marks Grand Opening

Buyers, sellers, and consignor representatives turned out in force to celebrate the August opening of Brasher’s Northwest Auto Auction’s all new facility in Eugene. The two-day event began with an open house during which owner John Brasher and general manager Lisa Larkin welcomed more than 450 customers for a tour of the auction’s new home.

by Staff
October 21, 2004
3 min to read


Buyers, sellers, and consignor representatives turned out in force to celebrate the August opening of Brasher’s Northwest Auto Auction’s all new facility in Eugene. The two-day event began with an open house during which owner John Brasher and general manager Lisa Larkin welcomed more than 450 customers for a tour of the auction’s new home. Brasher’s new 26-acre facility, located two miles from the previous auction, includes a 12,000 square foot auction arena with four double-blocked lanes for eight lanes of selling capacity. Offices are located in a two-story, 5,000 square foot office building. The facility also features covered check-in, six lanes of transport parking, and three acres of customer parking. The auction served guests a barbecued steak dinner and entertained the crowd with music provided by River City Rhythm and Blues Band. The band was led by one of the auction’s own dealers: Vince Lombardo of Oregon’s Best Cars. The next day’s grand opening sale included a 1,330-vehicle consignment, the largest in the auction’s history. “We sold 851 vehicles at the sale, a great sale rate in itself, but even more remarkable when you consider the fact that we sold more vehicles than we’d ever run in a single sale at the old facility. We sold more vehicles at the grand opening than would fit on our old lot!” said Larkin.

Ad Loading...

Larkin reported that nearly 400 vehicles ran in the fleet/lease and repo lane. WFS Financial kicked off the event, selling the first car to Dan Woodruff of Oregon’s Best Cars. Bank of America followed with 89 vehicles. Other featured fleet/lease consignors included ARI, Capital One, Fleet Lease Disposal, Key Bank, RSA, MMH Leasing, Oregon Community Credit Union, OSU Federal Credit Union, PHH, Qwest, Pape Group, Reliable Credit, Selco, United Finance, Wells Fargo, Volunteers of America and Goodwill. “Our consignment from local dealers was equally impressive,” said Larkin, who noted that individual lanes were devoted to Kendall Auto Group, all Oregon Lithia stores, and major new car stores in Central and Southern Oregon. “We had cars lined up down the street for more than a quarter mile waiting to check in at 8 a.m. on the morning of the sale. We were able to process them quickly in our new check-in area, and had them all ready for the sale.” More than 530 dealers attended the grand opening sale, most staying to the very end for a chance to win a plasma TV, ’04 Honda Sport Trac, and ’04 Honda jetski. The first 200 dealers received pullover jacket commemorating the grand opening, while the auction gave away 40 leather jackets during the course of the sale. Free breakfast was served courtesy of the Oregon Independent Auto Dealers Association. Brasher’s Northwest Auto Auction holds a consignment sale every Wednesday at 9:30 a.m. In addition, the auction hosts RV auctions every second Wednesday at 9:00 a.m.

Topics:Operations

More Operations

Automotive Fleet News Recap thumbnail featuring a woman in a blue sleeveless top looking toward the headline, “90% Use Telematics. Are Fleets Getting Safer?” against a dark blue background with bold red accents.
Operations•by Faith Howell•November 6, 2026

90% Use Telematics. Are Fleets Getting Safer? | AF News Recap

This week, we're breaking down which industries have the highest rates, how Jamie McKay manages 2,400 vehicles, what's happening with the 2027 fleet awards, and why software-defined vehicles could introduce new costs.

Read More →
Collage of FFC2026 roundtables
Operations•by Chris Brown•November 5, 2026

What's Best Handled by an FMC, and What's Better Done Directly?

Fleet managers continue to rely on FMCs for essential services but are taking a closer look at where working directly with suppliers can improve efficiency and responsiveness.

Read More →
Erin Gilchrist, inaugural Mike Antich Spirit of Fleet Award winner, featured in Automotive Fleet's Fleet Meets series, wearing a charcoal blazer against a white background.
Operations•by Faith Howell•November 5, 2026

Fleet Meets: Erin Gilchrist

Meet Erin Gilchrist, the inaugural Mike Antich Spirit of Fleet Award winner, as she shares insights on leadership, mentorship, the power of industry connections, and why people remain at the heart of fleet's future.

Read More →
Ad Loading...
Automotive Fleet video thumbnail featuring Jamie McKay alongside a male interviewer, with the headline “Jamie McKay Gives Fleet a Voice With Her Company’s Leadership” against a blue and black background.
Operations•by Chris Brown•November 4, 2026

How 2026 Fleet Visionary Jamie McKay Manages 2,400 Vehicles Across 37 States

How do you keep 2,400 vehicles running across 37 states? Fleet Visionary Award winner Jamie McKay shares how collaboration, flexibility, and a few simple strategies help her tackle fleet management challenges at Aptive Pest Control.

Read More →
Fleet operating costs for 2026 over image of a service center
Operations•by Chris Brown•November 1, 2026

Managing Fleet Costs in an Era of Permanent Volatility

Fleet operating costs have risen more than 20% since 2020, raising a key question: When does extending a vehicle's service life stop making financial sense?

Read More →
An Automotive Fleet podcast thumbnail
Operations•October 29, 2026

The Next Evolution of Fleet Management: Autonomous Operations

This opening keynote session at the Fleet Forward Conference highlights the future of autonomous driving for fleets.

Read More →
Ad Loading...
A picture of a transparent catalytic converter with blue text and the Automotive Fleet logo on the top.
Operations•October 29, 2026

How to Reduce the Total Cost of Risk From Catalytic Converter Theft

A stolen catalytic converter can cost fleets far more in downtime and lost productivity than in repairs. A total-cost-of-risk approach can help fleet managers quantify their exposure and prioritize theft prevention.

Read More →
AF news recap thumbnail
Operations•by Faith Howell•October 26, 2026

Personal-Use Charges Rise as Vehicle Values Fall | AF News Recap

Personal-use charges are climbing, wholesale used-vehicle values are declining, and commercial fleet sales growth is slowing. This week, we're breaking down the latest fleet data, plus how Element Fleet Management is helping Waymo prepare for its first Canadian robotaxi market.

Read More →
A transparent blue background of a hand stamping a paper is the background of text that says "What about fleet policy exceptions?" with the Automotive Fleet logo in the bottom right corner.
Operations•by Faith Howell•October 20, 2026

Here's When You Should Make an Exception to Fleet Policy

Fleet policies are designed to create consistency, but not every driver or situation fits neatly within standard rules.

Read More →
Ad Loading...
A hand writing on an ipad with a transparent AI graphic over it
Operations•October 20, 2026

AI-Native or AI-Acquired: What Should Fleet Managers Look for in an AI Platform?

Six questions can help fleet managers look beyond AI marketing claims to evaluate integration, data access, and real-world operational performance.

Read More →