BMW Z4 Roadster Priced from $46,575 in U.S.
WOODCLIFF LAKE, NJ - BMW's striking new Z4 Roadster is set to arrive in showrooms across the U.S. in the following months and in the lead up to its entrance pricing for the entire range, including all options and accessories, has been revealed.
WOODCLIFF LAKE, NJ - BMW's striking new Z4 Roadster is set to arrive in showrooms across the U.S. in the following months and in the lead up to its entrance pricing for the entire range, including all options and accessories, has been revealed. The new car will be sold as a 2010 model and will be available in either sDrive30i or sDrive35i trim levels.
Pricing for the base sDrive30i will start at $46,575 (including destination and handling charges), which represents a marked rise over the $36,700 asking price of the base version of the old Z4, but more importantly it puts the new model in direct competition with the similarly priced Porsche Boxster. With 255hp (190kW) on tap, the naturally-aspirated sDrive30i will sprint from 0-62mph (0-100km/h) in roughly 5.6 seconds.
The top end sDrive35i, meanwhile, will start at of $52,475 and compares well with the outgoing Z4 M, which was priced from $50,400 and carried more power but less torque. Official numbers for the twin-turbocharged sDrive35i are 300hp (224kW) and a 0-62mph (0-100km/h) time of 5 seconds.
BMW will also be offering a range of optional packs for the Z4, which includes a new Cold Weather package for $1,000 for both models, a Premium Package priced at $3,900 for the sDrive30i and $2,800 for the sDrive35i, and a new Sport Package for $2,300. Some optional goodies include 19in wheels with performance tires and a seven-speed dual-clutch transmission, though these are limited to the sDrive35i.
More Operations

Fleet Has a Talent Pipeline Problem. What Comes Next? | AF News Recap
Where will fleet’s next generation of leaders come from? This week, we’re looking at the industry’s talent pipeline, what certification can add to a fleet career, how to build an award-worthy track record, and the return of Automotive Fleet’s Personal Use Survey.
Read More →
Smith System Launches Driver Risk Management Program
Fleets have more driver data than ever, but identifying risky behavior doesn't necessarily correct it. Smith System's new Driver Risk Management program combines monitoring, training, and follow-up coaching to help fleets connect risk signals with driver intervention.
Read More →
Automotive Fleet Opens 2026 Personal Use Survey for Commercial Fleet Managers
Less than two weeks left! Commercial and corporate fleet managers are invited to share how their organizations handle company vehicle personal-use policies, charges, and driver eligibility.
Read More →
From AI Prompts to AI-Generated Safety Songs | AF News Recap
Can better prompts make AI more useful for fleet managers? This week, we’re breaking down smarter fleet analysis, an AI-assisted experiment that turned safety training into music, and what happened to fuel prices in August.
Read More →
How to Write Better AI Prompts for Fleet Analysis
Include these six elements in your fleet prompts to generate more relevant analysis and accurate answers.
Read More →
Fleet Meets: Eric Kilgore
This edition of the Fleet Meets series features one of the industry's best leaders driving multi-market and national operations.
Read More →
Why Reactive Fleet Management Is Becoming Too Expensive to Sustain
Research highlights a growing need for proactive management strategies to address rising costs in fleet operations effectively.
Read More →
What Your Fleet KPIs Aren’t Telling You
Tracking fleet metrics is only useful when the data leads to better decisions. This guide helps fleet leaders assess cost, utilization, and downtime more accurately, identify performance gaps, and prioritize the actions that can improve operational results.
Read More →
Hidden in Plain Sight: Fleet Compliance Risks
Fleet compliance isn't just about having policies — it's about consistently enforcing them. This practical guide reveals six hidden compliance risks common in public sector and shared fleet operations and outlines proven strategies to improve visibility, accountability, and audit readiness
Read More →
Turning Fleet Payment Data into Executive Insights
Does data alone drive results in operations?
Read More →