WOODCLIFF LAKE, NJ - BMW of North America announced the appointment of two new key account managers for corporate fleets, for two newly created positions. Last August, BMW launched its Executive Preference Program, marking the company’s official entry into the commercial fleet market.

Roger Setzke (right) was named key account manager, corporate fleet, Midwest. His responsibilities include new business development and relationship management for the BMW and MINI fleet program. Setzke spent his 20-plus-year career in the fleet industry in sales, customer service, and client relationship positions for PHH Arval, Donlen Corporation, and Pep Boys.

Tom Lauer (left) was named key account manager, corporate fleet, East. His responsibilities include new business development and relationship management for the BMW and MINI U.S. fleet program. Prior to joining BMW, Lauer spent 20 years with PHH Arval serving primarily in sales and account management roles with the business development group.

Both Setzke and Lauer report to Drew McClelland (right), corporate sales manager BMW North America.

BMW’s Executive Preference Program (EPP) is a North American fleet program for the U.S. and Canada, which allows eligible fleet drivers to order BMW and MINI brand products. Of the 300-plus BMW dealers in the U.S. approximately 210 have voluntarily enrolled in EPP.

You can read an Automotive Fleet magazine article summarizing BMW’s EPP program here.

By Mike Antich