AutoUSA Scores in J.D. Power Dealer Satisfaction Study
FORT LAUDERDALE, FL – AutoUSA received the highest score in the area of business generation in the J.D. Power and Associates' September 2007 Dealer Satisfaction Online Buying Services (DSOBS) Study.
FORT LAUDERDALE, FL – AutoUSA received the highest score in the area of business generation in the J.D. Power and Associates’ September 2007 Dealer Satisfaction Online Buying Services (DSOBS) Study. In the business generation factor, AutoUSA received a measured score of 602, scoring ahead of all other lead providers. The Business Generation score is comprised of dealers’ ratings for Quantity of Leads and Quality of Leads. AutoUSA also tied for third in the new-car lead service segment.
The J.D. Power and Associates DSOBS study is regarded as the industry’s premier gauge of performance as the dealers who participate are clients of the surveyed organizations. This year, J.D. Power and Associates received 4,845 evaluations from 1,758 dealers.
According to the J.D. Power and Associates report’s Executive Summary, current Internet shopping trends among consumers indicate a growing need for online lead providers. And when it comes to working with vendors, business generation is the largest predictor of dealer satisfaction, contributing 52 percent toward the overall Dealer Satisfaction Index (DSI) score.
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