Audi Working on New E1 Minicar
HERNDON, VA - BMW is thought to be working on a sub-1-series mini car, Daimler already has its Smart, and soon Audi will join the club with its own fuel-sipping urban warrior.
HERNDON, VA - BMW is thought to be working on a sub-1-series mini car, Daimler already has its Smart, and soon Audi will join the club with its own fuel-sipping urban warrior, according to www.motorauthority.com.
The latest reports indicate the car will be based around the same platform as VW's up!, and will do battle with the likes of Ford's Ka, Toyota iQ, and the Fiat 500. The car is expected to be called the E1 and is to be the entry to a range of new "ecological" models, which will span everything from minicars to performance models.
Power will come from a 600cc turbocharged two-cylinder engine in either petrol or diesel guises. The small engines have CO2 emissions under 100g/km and offer about 80 mpg. An electric powertrain is also being considered, but as yet no details on its capabilities have surfaced, according to Motor Authority.
Positioned below the A1, the E1 would also get a 1.2L three-cylinder. Production hints the E1 could be sold in America, though poor exchange rates, high transport costs, and a generally weak economy could conspire against such a decision, according to Motor Authority. Nevertheless, given the expected production time frame, Audi should have several years to makes its decision.
While the VW version of the up! will be hitting the streets in 2010, the Audi variant is not expected until late 2011. Production will be handled at VW's plant in Bratislava, Slovakia, alongside the up! version as well as Skoda and Seat variants.
More Operations

How to Manage Conflict for Your Fleet Operations
Conflict management is becoming a core leadership skill. Here are five strategies fleet leaders should know.
Read More →
Turning Connected Vehicle Data Into Decisions That Matter
Fleet leaders have more data than ever, but turning that data into clear, actionable decisions remains a challenge. This white paper shows how leading organizations are using connected vehicle data to improve safety, reduce costs, and optimize fleet performance. Learn how to turn insight into action across your fleet.
Read More →
Cameras, Safety and Insurance: From Reactive Claims to Real-time Prevention
Commercial auto remains one of the most challenging and costly lines of coverage for fleet operators and insurers alike. Learn more about how to effectively address these issues from Onur Aksan, Enterprise Business Development Executive, Geotab.
Read More →Are You Tracking Your Fleet's True Total Cost of Ownership?
Bobit Business Media surveyed 190 fleet professionals and found that while most fleets are tracking costs, fragmented systems and data gaps are keeping true TCO visibility out of reach. With rising pressure to control spend in an increasingly volatile environment, the gap between what fleets think they know and what the data actually shows is wider than you might expect. See how your peers are managing costs today and where the industry still has room to improve.
Read More →
Turn Fleet Data Into Smarter Decisions
Fleet leaders have access to more operational data than ever, but disconnected systems and unclear metrics often slow decision-making instead of improving it. This article outlines five practical steps fleets can take to transform fragmented data into actionable insights that improve planning, safety, utilization, and long-term performance.
Read More →
Hybrids: Electrification Without the Challenges
For fleet managers, fuel is one of the biggest line items in the budget — and it's one hybrids can shrink without changing how your people work. Download the eBook to see the numbers, understand the technology, and get a step-by-step guide to making the switch.
Read More →
How NOV Uses Telematics to Improve Fleet Safety Across 160 Locations
James Victory of NOV discusses how the company manages fleet safety, maintenance, and telematics across more than 150 locations supporting oilfield operations throughout the U.S.
Read More →
Fleet Meets: Steven Santostasi
This edition of the Fleet Meets series features Steven Santostasi, the current TSP channel manager for Ford Pro.
Read More →
Why Fleet Managers Are Replacing Departmental Vehicles with Shared Motor Pools
Departmentally assigned vehicles often create hidden costs through underutilization, poor visibility, and increased administrative burden. This white paper explores how shared motor pool strategies help fleets reduce costs, improve accountability, and optimize vehicle utilization.
Read More →Soap Box Derby Challenge: Assembling the Crew
Meet Gabriel, Matthew, and Angel — the team helping bring this soap box derby build to life.
Read More →
