Audi Introduces New 2015 A3 Lineup at L.A. Auto Show
Audi of America revealed its new family of premium compact cars, including three body styles, five new unique engines and seven variants, at the L.A. Auto Show.

Audi unveiled its new 2015 A3 and S3 sedans. Photo by Amy Winter.

Audi unveiled its new 2015 A3 and S3 sedans. Photo by Amy Winter.
Audi of America revealed its new family of premium compact cars, including three body styles, five new unique engines and seven variants, at the L.A. Auto Show.
This new 2015 Audi A3 lineup begins with the A3 sedan, which goes on sale in the spring of 2014. The A3 sedan will be priced from a base MSRP of $29,900, says Audi. It will be joined later in the fall of 2014 by the Audi A3 Cabriolet, A3 TDI clean diesel sedan and the high-performance S3 sedan. Then in early 2015, the A3 Sportback e-tron gasoline electric plug-in hybrid (PHEV) will be released.
“We aren’t just bringing one new car to market, we’re launching an entire new family of cars that will add to our momentum in the U.S. marketplace,” said Scott Keogh, president, Audi of America. “This A3 line-up redefines the standards of the entry premium market in terms of technology, craftsmanship and performance."
The A3 family will offer all-new versatile powertrains including a 1.8 TFSI, 2.0 TFSI, 2.0 TDI clean diesel, 1.4 TFSI PHEV and a high-output 2.0 TFSI in the S3, says Audi.
These vehicles will come standard with premium features — even the base model of the Audi A3 will come equipped with standard features such as xenon plus front lighting with Audi signature LED DRLs and taillights, Bluetooth technology, leather seating surfaces, Audi pre sense basic and a panoramic glass sunroof.
Audi of America also announced that it will be adding the A3 Sportback with a gasoline electric plug-in hybrid (PHEV) model for the first time in the U.S. market. Audi first revealed the A3 Sportback e-tron at the 2013 Geneva Motor Show earlier this year.
Related:
More Operations

Your Local Dealer Knows More Than You Think
Your local dealer can provide an information advantage that extends well beyond courtesy deliveries.
Read More →
Fleet Meets: Austin Schutte
Here are some industry insights, personal touches, and words of advice from the CEO and Founder of Anew Solutions.
Read More →Soap Box Derby Challenge: What’s Powering Team Brown
The car is coming together, the students are solving real build problems, and the fleet industry is helping push Team Brown toward the starting line.
Read More →
Commercial Fleet Sales Contribute To June, YTD Gains
The fleet sector has boosted its vehicle purchases at a reliable pace in the first half of this year compared with 1H 2025.
Read More →What Fleet Managers Really Want From Vendors
From customer service frustrations and technology breakdowns to RFQs, change management, and the growing impact of turnover across the industry, this conversation pulls back the curtain on the real operational challenges fleet managers are navigating every day.
Read More →Fleet Safety Masterclass: Industry Leaders on Storytelling, Strategy & Innovation
In this special masterclass episode, industry leaders break down what it really takes to build safer fleets in today’s increasingly distracted and data-driven world.
Read More →Integrating Legacy Fleet Systems and Historical Data
In this episode, we bring together fleet and technology leaders to unpack the realities of data integration, system migrations, and the evolving role of AI in fleet management.
Read More →From Resistance to Results: Change Management Strategies for Fleets
From new technologies and safety programs to evolving regulations, fleets are under constant pressure to adapt. But as Dr. Betz explains, success isn’t about the system you implement—it’s about whether your people actually use it.
Read More →Where We're Headed: A Practical Look at AI in Fleet
Discover how AI is actually being deployed in fleets, not just marketed, including practical use cases and emerging risks.
Read More →
How Coca-Cola United Protects Its Fleet from Growing Legal Risk
Growing legal exposure can put fleets at risk. Here's one company's approach.
Read More →

