Audi Crowned Year’s Most Improved Brand
HERNDON, VA – The trade magazine Automobilwoche has honored Audi as 2008’s most improved brand; at the same time, the DEKRA testing company rated the Audi A6 as the “Most Reliable of All Classes.”
HERNDON, VA – The trade magazine Automobilwoche has honored Audi as 2008’s most improved brand; at the same time, the DEKRA testing company rated the Audi A6 as the “Most Reliable of All Classes” — just two highlights in a long list of honors for the Audi brand in 2008.
In 2008, the brand with the four rings not only delivered an impressive domestic performance with 35 awards but proved its excellence in the international arena as well with 56 prizes.
The Audi R8, A5, and A4 won the most awards. Immediately after its debut, the Audi A4 was chosen as “Europe’s Auto1” by Autobild readers from 26 countries. At the New York International Auto Show, the Audi R8 for the first time received two “World Car of the Year Awards” — for performance and design.
An early highlight in the year among the 35 domestic awards was the quadruple win (A3, A4, A6, and R8) among the readership of the trade magazine “auto motor und sport.”
In addition to the familiar stars of the brand, a newcomer to the Audi family attracted attention particularly toward year’s end — the Audi Q5. Even before its market launch on November 14 it captured two design awards and the coveted “Golden Steering Wheel” in the SUV category. These were followed by three additional prizes, including the “Euro Car Body Award” by an international panel of experts.
More Operations

Managing Fleet Costs in an Era of Permanent Volatility
Fleet operating costs have risen more than 20% since 2020, raising a key question: When does extending a vehicle's service life stop making financial sense?
Read More →
The Next Evolution of Fleet Management: Autonomous Operations
This opening keynote session at the Fleet Forward Conference highlights the future of autonomous driving for fleets.
Read More →
How to Reduce the Total Cost of Risk From Catalytic Converter Theft
A stolen catalytic converter can cost fleets far more in downtime and lost productivity than in repairs. A total-cost-of-risk approach can help fleet managers quantify their exposure and prioritize theft prevention.
Read More →
Personal-Use Charges Rise as Vehicle Values Fall | AF News Recap
Personal-use charges are climbing, wholesale used-vehicle values are declining, and commercial fleet sales growth is slowing. This week, we're breaking down the latest fleet data, plus how Element Fleet Management is helping Waymo prepare for its first Canadian robotaxi market.
Read More →
Here's When You Should Make an Exception to Fleet Policy
Fleet policies are designed to create consistency, but not every driver or situation fits neatly within standard rules.
Read More →
AI-Native or AI-Acquired: What Should Fleet Managers Look for in an AI Platform?
Six questions can help fleet managers look beyond AI marketing claims to evaluate integration, data access, and real-world operational performance.
Read More →
A buyer's guide to fleet management software in 2027
Buying fleet management software in 2027 means looking beyond features and price. As fleet operations, technology and expectations evolve, this guide explores what today’s fleet professionals should consider when choosing a system that can deliver value now and adapt to what comes next.
Read More →
What Will Shape the Next Era of Fleet Management?
EVs, AI, and autonomous vehicles are reshaping fleet management. Discover what’s ahead—and how fleet leaders can prepare for the next era.
Read More →
How Fleets Can Recruit and Train Veterans for Technician Roles
Here's how the technician shortage has affected uptime for fleets, and what to do about it.
Read More →
Avis Budget Group Deploys Neology Toll Management Technology Across Major Brands
Neology’s neoFleet platform will manage toll transactions and toll-authority operations for vehicles across Avis, Budget, Payless, Budget Truck and Zipcar.
Read More →
