HERNDON, VA - The 2010 Audi A5 emerged as a double winner in the 2010 Kelley Blue Book Best Resale Value Awards, demonstrating that the true value of Audi engineering remains apparent years after the initial sale.

Each year, the Kelley Blue Book Best Resale Value Awards recognize vehicles that are determined by a panel of expert automotive analysts to maintain the greatest proportion of their original list price after five years of ownership. It's an assessment Kelley Blue Book's kbb.com is uniquely positioned to make as a leading provider of new and used car information.

Among all 2010 model-year vehicles, the Audi A5 received multiple honors. It earned a spot on the overall "Top 10 Model" list, and the A5 won Best Resale Value in the "Luxury Car" category.

The Audi A5 is an established leader in the luxury performance coupe segment. While the hours spent by Audi engineers perfecting the A5 ownership experience directly translate to its initial value, the benefit ultimately extends to resale owners as well. 

"We believe the superior level of quality built into Audi vehicles is apparent several years after purchase," said Johan de Nysschen, President, Audi of America. "We are honored that Kelley Blue Book's kbb.com recognizes that value in the A5."

As vehicles are an important investment for most buyers, resale value is a critical factor in their purchase decisions.  Kelley Blue Book's Web site, kbb.com, provides access to information that can facilitate smarter vehicle purchases.

"Depreciation is often one of the greatest expenses incurred by drivers during the first five years of vehicle ownership,"  said James Bell, executive market analyst for Kelley Blue Book's kbb.com. "This reality underscores the progress that Audi has achieved in developing the 2010 A5. It is a vehicle poised to defy the discouraging resale statistics and that feat deserves recognition. We are proud to honor the 2010 Audi A5 among this year's Best Resale Value Award winners."