ARI Recognized as an American Heart Association Platinum-Level Start! Fit-Friendly Company
MT. LAUREL, NJ – ARI, a leading global vehicle fleet management provider specializing in complex car and truck fleet programs, has been recognized as a Platinum-Level Start! Fit-Friendly Company by the American Heart Association’s Start! initiative for helping employees eat better and engage in more physical activities.

(L-R) Rich Weimer, Senior Benefits Manager, Holman Automotive; Eric Reynolds, Regional Director, Southern New Jersey, American Heart Association

(L-R) Rich Weimer, Senior Benefits Manager, Holman Automotive; Eric Reynolds, Regional Director, Southern New Jersey, American Heart Association
MT. LAUREL, NJ – ARI, a leading global vehicle fleet management provider specializing in complex car and truck fleet programs, has been recognized as a Platinum-Level Start! Fit-Friendly Company by the American Heart Association’s Start! initiative for helping employees eat better and engage in more physical activities.
“Physical activity and employee wellness are important priorities at ARI. We are honored and excited to be recognized by the American Heart Association’s Start! movement as a Platinum-Level Start! Fit-Friendly Company,” said Bill Kwelty, Senior Vice President and Chief Quality Officer at ARI. “We’re committed to providing the best workplace environment possible. This will benefit our employees’ health and produce even more positive results for our company overall.”
Platinum-level employers:
Offer employees physical activity options in the workplace
Increase healthy eating options at the worksite
Promote a wellness culture in the workplace
Implement at least nine criteria outlined by the American Heart Association in the areas of physical activity, nutrition and culture
Demonstrate measurable outcomes related to workplace wellness
ARI has fulfilled each of these requirements and also offers its employees an on-site fitness center and fitness consultant, lunchtime health and wellness sessions, and fitness contests.
ARI shared the occasion with its parent company, Holman Automotive, which received the Worksite Fitness Innovation Award as well as the Platinum Fit-Friendly Award.
The Start! Fit-Friendly Companies Program is a catalyst for positive change in the American workforce by helping companies make their employees’ health and wellness a priority.
American employers face increasing healthcare expenses and health-related losses in productivity that cost an estimated $225.8 billion a year. Many American adults spend most of their waking hours at sedentary jobs. Their lack of regular physical activity raises their risk for a host of medical problems, such as obesity, high blood pressure and diabetes. Employers face $12.7 billion in annual medical expenses due to obesity alone. Start! helps change corporate cultures by motivating employees to start walking, which has the lowest dropout rate of any physical activity.
Recognition is a critical component of the Start! Fit-Friendly Companies Program. Employers that join this program qualify for official recognition by the American Heart Association. They are listed on the program’s national Web site, as well as being honored at local events. Qualifying companies also have the right to use the program’s annual recognition seal for internal communications and with external, recruitment-related communications.
Participating companies also get free access to program resources such as the free Start! Walking Program, materials to help promote company wellness programs to employees, internal newsletter templates and consultation on CPR/AED (automated external defibrillator) programs.
Start! also offers MyStart! Online, a free Web-based fitness and nutrition tracker for companies and individuals. A “dashboard” feature lets HR or wellness managers view employee participation in Start!
“The Start! Fit-Friendly Companies Program offers a unique, easy-to-implement opportunity for corporations to increase employees’ physical activity, which will help improve their health – and their employers’ bottom line,” said Andrea Friedman, Regional Vice President, Southern New Jersey, American Heart Association. “Even people who haven’t exercised regularly until middle age can reap significant benefits by starting a walking program. A study published in 1986 in the New England Journal of Medicine found that some adults may gain two hours of life expectancy for every hour of regular, vigorous exercise they performed.”
For more information about the Start! Fit-Friendly Companies Program and how it is helping to improve the health of Americans by focusing on an activity that is convenient, free and easy visit startwalkingnow.org.
More Operations

Fleetio, ASE Launch Scholarship Program for Automotive Technicians
The second annual program will award 15 scholarships totaling $35,000 to support ASE certification, testing fees, and equipment costs.
Read More →
Reading the Global Signals: What AI and the Energy Transition Mean for Fleets Now
How can fleet managers navigate a never-ending, changing industry landscape?
Read More →
90% Use Telematics. Are Fleets Getting Safer? | AF News Recap
This week, we're breaking down which industries have the highest rates, how Jamie McKay manages 2,400 vehicles, what's happening with the 2027 fleet awards, and why software-defined vehicles could introduce new costs.
Read More →
What's Best Handled by an FMC, and What's Better Done Directly?
Fleet managers continue to rely on FMCs for essential services but are taking a closer look at where working directly with suppliers can improve efficiency and responsiveness.
Read More →
Fleet Meets: Erin Gilchrist
Meet Erin Gilchrist, the inaugural Mike Antich Spirit of Fleet Award winner, as she shares insights on leadership, mentorship, the power of industry connections, and why people remain at the heart of fleet's future.
Read More →
How 2026 Fleet Visionary Jamie McKay Manages 2,400 Vehicles Across 37 States
How do you keep 2,400 vehicles running across 37 states? Fleet Visionary Award winner Jamie McKay shares how collaboration, flexibility, and a few simple strategies help her tackle fleet management challenges at Aptive Pest Control.
Read More →
Managing Fleet Costs in an Era of Permanent Volatility
Fleet operating costs have risen more than 20% since 2020, raising a key question: When does extending a vehicle's service life stop making financial sense?
Read More →
The Next Evolution of Fleet Management: Autonomous Operations
This opening keynote session at the Fleet Forward Conference highlights the future of autonomous driving for fleets.
Read More →
How to Reduce the Total Cost of Risk From Catalytic Converter Theft
A stolen catalytic converter can cost fleets far more in downtime and lost productivity than in repairs. A total-cost-of-risk approach can help fleet managers quantify their exposure and prioritize theft prevention.
Read More →
Personal-Use Charges Rise as Vehicle Values Fall | AF News Recap
Personal-use charges are climbing, wholesale used-vehicle values are declining, and commercial fleet sales growth is slowing. This week, we're breaking down the latest fleet data, plus how Element Fleet Management is helping Waymo prepare for its first Canadian robotaxi market.
Read More →