Related: Apple Guts Self-Driving Car Project
Apple Puts Brakes on Car Project
New details have emerged about Apple's decision to drastically scale back its plans to develop an autonomous vehicle in a Bloomberg report that outlines the lack of upheaval in the tech giant's Project Titan business unit.
New details have emerged about Apple's decision to drastically scale back its plans to develop an autonomous vehicle in a Bloomberg report that outlines the lack of upheaval in the tech giant's Project Titan business unit.
Following multiple changes in leadership, layoffs, and reassignments, Apple has given the unit until the end of 2017 to determine the feasibility of developing an autonomous car. Apple could eventually license an autonomous driving system to an automaker or proceed with development of the car, according to the report. The company declined to comment on the report.
As first reported by the New York Times in early September, Project Titan saw several leadership changes in the two years of growth of the project. The team was led by Steve Zadesky, a former Ford Motor Co. engineer and early iPod designer; Dan Riccio, who engineered refreshes of the iPhone, iPad and Mac; and Bob Mansfield, who helped develop the first iPad.
More Operations

Top 50 Executive Fleets
It is that time of year again! Time for the 2026 list of the Top 50 Executive Fleets, presented by Automotive Fleet and Volvo as part of its annual Fleet 500. Download now to see this year's list of companies!
Read More →
Gary Van Orden Retires After Nearly Four Decades in Commercial Fleet
From answering customer calls at Ford Motor Company to leading fleet sales across multiple OEMs and a fleet management company, Gary Van Orden's career reflects nearly four decades of leadership in commercial fleet.
Read More →
How Stellantis Plans to Get Ahead of Fleet Downtime
Vehicle acquisition may grab the headlines, but fleet uptime increasingly determines operating success. Darren Bradshaw of Mopar North America gives the details.
Read More →
Hyundai Releases 2027 Commercial Program Incentives
The 2027 Model Year "Fleet Street Incentives" are available to commercial and government fleets.
Read More →
It's All Downhill from Here! Fleet Industry Raises $22,000 for Skilled Trades Scholarships
Work Truck’s Lauren Fletcher and Automotive Fleet’s Chris Brown turned a friendly racing rivalry into $22,000 for automotive technology and skilled trades scholarships.
Read More →The Top 300 Commercial Fleets
The Top 300 Commercial Fleets: See the List
Read More →
Your Local Dealer Knows More Than You Think
Your local dealer can provide an information advantage that extends well beyond courtesy deliveries.
Read More →
Fleet Meets: Austin Schutte
Here are some industry insights, personal touches, and words of advice from the CEO and Founder of Anew Solutions.
Read More →Soap Box Derby Challenge: What’s Powering Team Brown
The car is coming together, the students are solving real build problems, and the fleet industry is helping push Team Brown toward the starting line.
Read More →
