ALD Automotive Group to Acquire ULTEA, Inc.
MADISON, WI– ALD Automotive Group, a wholly owned subsidiary of Société Genéralé (SCGLY) with headquarters in Paris, has reached an agreement with Heartland Financial USA, Inc., to purchase 100 percent of ULTEA, Inc's stock. The transaction is scheduled to close this week.
MADISON, WI – ALD Automotive Group, a wholly owned subsidiary of Société Genéralé (SCGLY) with headquarters in Paris, has reached an agreement with Heartland Financial USA, Inc., to purchase 100 percent of ULTEA, Inc.'s stock. The transaction is scheduled to close this week. ULTEA is a mid-sized fleet management company also based in Madison. ALD Automotive and ULTEA will maintain their U.S. headquarters in Madison and be renamed ALD Automotive USA. Keith J. Kreps will lead the U.S. subsidiary as CEO. ALD Automotive is the operational leasing and fleet management business line of the Societe Generale Group. ALD Automotive operates in 35 countries and employs 3,200 globally. As of September 2006, it managed more than 650,300 vehicles. The transaction will enable ULTEA to be a global fleet management partner to its current and future client base, with national presence and the opportunity for continued growth and technology enhancements. "ALD has chosen ULTEA as a platform to launch its operations in the U.S," said Kreps. "The acquisition of ULTEA is in line with ALD Automotive's strategy to establish itself as a worldwide partner for our international customers, offering them operational leasing and fleet management solutions around the globe," said Jean-Claude Renaud, chief executive officer of ALD International. "American clients of ALD Automotive will benefit from ULTEA's services in the U.S., strengthening the overall relationship and enabling us to quickly develop commercial synergies with our new subsidiary."
More Operations

Here's When You Should Make an Exception to Fleet Policy
Fleet policies are designed to create consistency, but not every driver or situation fits neatly within standard rules.
Read More →
AI-Native or AI-Acquired: What Should Fleet Managers Look for in an AI Platform?
Six questions can help fleet managers look beyond AI marketing claims to evaluate integration, data access, and real-world operational performance.
Read More →
A buyer's guide to fleet management software in 2027
Buying fleet management software in 2027 means looking beyond features and price. As fleet operations, technology and expectations evolve, this guide explores what today’s fleet professionals should consider when choosing a system that can deliver value now and adapt to what comes next.
Read More →
What Will Shape the Next Era of Fleet Management?
EVs, AI, and autonomous vehicles are reshaping fleet management. Discover what’s ahead—and how fleet leaders can prepare for the next era.
Read More →
How Fleets Can Recruit and Train Veterans for Technician Roles
Here's how the technician shortage has affected uptime for fleets, and what to do about it.
Read More →
Avis Budget Group Deploys Neology Toll Management Technology Across Major Brands
Neology’s neoFleet platform will manage toll transactions and toll-authority operations for vehicles across Avis, Budget, Payless, Budget Truck and Zipcar.
Read More →
Fleet Personal-Use Charges Edge Higher in 2026
Nearly eight in 10 surveyed fleets allow personal use of company vehicles, while just over half of respondents report charging employees for the privilege.
Read More →
The Future of Fleet + What’s Changing Right Now | AF News Recap
Could developments overseas offer a preview of what’s coming for U.S. fleets? This week, we’re looking at the future of AI, autonomy, and electrification, plus Ford Pro’s new certified pre-owned program, smarter vehicle offboarding, and a new way for fleets to manage toll expenses.
Read More →
How to Handle Vehicle Offboarding
What do fleet managers need to do when a driver leaves?
Read More →
Fleet Manager’s Ultimate Playbook: Navigating the New Standard in OEM Connectivity
Rising operating costs, driver safety concerns, and unplanned downtime are putting unprecedented pressure on modern fleets. Discover how fleet managers use embedded OEM connectivity and real-time vehicle data to cut TCO, prevent downtime, and protect drivers without aftermarket telematics hardware.
Read More →
