2018 Ford EcoSport SUV's Cargo Shelf Inspired by Bees
Ford's 2018 EcoSport SUV subcompact crossover will offer a thin, lightweight cargo shelf made of high-strength recycled paper honeycomb that can support up to 700 pounds, the automaker has announced.
by Staff
February 20, 2017
Photo courtesy of Ford.
1 min to read
Photo courtesy of Ford.
Ford's 2018 EcoSport SUV subcompact crossover will offer a thin, lightweight cargo shelf made of high-strength recycled paper honeycomb that can support up to 700 pounds, the automaker has announced.
Honeybees inspired the shelf, which uses technology first introduced in household door manufacturing 50 years ago. The six-pound honeycomb floorboard is constructed from all-natural paper and water-based glue, according to Ford.
Ad Loading...
Photo courtesy of Ford.
“The hexagonal design of honeycomb is a testament to nature’s ingenuity,” said Mike Mazzella, the vehicle's assistant chief engineer. “Not only is it strong, it’s superlight. Customers can slide the shelf into multiple different slots like an oven rack; even store it on the back of the seats. It helps make EcoSport super-flexible in everyday use.”
The EcoSport will arrive in early 2018 just below Ford's Escape in its SUV lineup as one of four new SUVs that will also include the Ford Bronco. View a video about the shelf here.
AI is no longer a future concept for fleets—it’s already embedded in the tools, data, and decisions that operators rely on every day. In this episode of the Fleet Forward Podcast, recorded live at Fleet Forward, industry leaders take the conversation beyond hype to examine what responsible AI adoption really looks like in fleet operations.
As fleets rethink how they capture, manage, and act on vehicle data, telematics is at a major inflection point. In this episode of the Fleet Forward Podcast, we dive deep into one of the most pressing questions facing fleet leaders today: Should you rely on OEM factory-installed connectivity, aftermarket devices, or a hybrid of both?
Experts from telematics analytics, fleet-as-a-service operations, and national EV benchmarking share how real-time data is reshaping fleet strategy—dispelling assumptions, validating best practices, and exposing costly missteps.
A powerhouse panel featuring experts from the American Automotive Leasing Association, CalSTART, and municipal fleet leadership dives into the realities of navigating shifting emissions rules, regulatory waivers, federal agency actions, the future of the EPA’s endangerment finding, and the push for unified standards. They also examine the impacts of tariffs, autonomous vehicle policy, battery innovation, and the accelerating global EV market.
This episode kicks off with a deep dive into the technologies and market forces reshaping today’s fleet landscape. Host Chris Brown is joined by Laolu Adeola (Leke Services), Tyson Jomini (J.D. Power), and Richard Hall (ZappiRide) to break down real-world data, shifting incentives, and practical strategies fleet leaders can use right now.
In the middle of natural disasters fleet managers must shift priorities to protect people and assets. What policy items should be loosened, and when should the line be held?
In this episode, fleet leaders from municipal, university, and private-sector organizations share a candid EV reality check. From infrastructure setbacks and policy whiplash to grant funding, total cost of ownership, and charging resiliency, this conversation dives into what it actually takes to scale electrification in the real world.
After a decade of lagging compensation, fleet manager pay is climbing. But expanding responsibilities, larger fleets, and growing complexity continue to redefine the role.