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Lauren Fletcher

VP of Content

Lauren Fletcher has been a leading voice in the truck and commercial fleet industry since 2006. As Vice President of Content at Bobit, she oversees the content strategy for key brands spanning the fleet, trucking, transportation, dealer, and police sectors, including Work Truck.

Her expertise in alternative fuels, telematics, vehicle maintenance, safety, upfitting, and productivity has made her a trusted authority. Fletcher has penned and edited thousands of articles that provide practical and strategic insights, helping fleet managers navigate the complexities of modern fleet management.

Her popular 'Chatty Chassis' blog encourages readers to challenge industry norms, while her 'Truck Chat' video series drives conversations on efficient fleet operations. Whether tackling emerging trends, spotlighting vehicles, or interviewing industry leaders, Fletcher’s content offers invaluable guidance for fleet professionals.

As a recognized thought leader, Fletcher has moderated or presented at top industry events like Work Truck Exchange, Work Truck Week, DeliveryCon, and the Production Engine Remanufacturers Association (PERA). She frequently moderates Work Truck webinars, providing a platform for industry discussions.

Her byline is seen across major fleet and automotive publications, including Automotive FleetGovernment Fleet, School Bus Fleet,Heavy Duty Trucking, and more.

An avid hot rod enthusiast, Fletcher’s passion for vehicles, from classic cars to the latest work trucks, enriches her unique perspective. She continues to be a go-to resource for fleet managers and industry professionals, delivering insights on the ever-evolving commercial vehicle landscape.

Have an article idea, news tip, or industry challenge? Reach out today!

Newsby Lauren FletcherJune 4, 2019

Pickup Trucks See Stable Prices

Spring has come to an end, with cars declining in values greater than trucks.

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Newsby Lauren FletcherMay 29, 2019

Spartan, Utilimaster Reach Recall

Spartan Motors is recalling certain 2012 to 2018 model-year Fleet Services/Utilimaster Reach vehicles for a faulty electrical grounding , which may impact windsheild wiper operation

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Newsby Lauren FletcherMay 29, 2019

Pickup Trucks Retain Strength in Market

Volume-weighted, overall truck segment (including pickups, SUVs, and vans) values decreased by just 0.01% last week.

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Newsby Lauren FletcherMay 24, 2019

Green Transportation Summit Focuses on Renewability

Held at the Greater Tacoma Convention Center May 21-23, 2019, in Tacoma, Wash., the Green Transportation Summit & Expo (GTSE) educated close to 400 attendees on the various renewable and alternative-fuel options.

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Articlesby Lauren FletcherMay 23, 2019

Women in Fleet: Katie Keeton of Siemens USA

In her 16 years with Siemens USA, Keeton has developed a passion for people, a drive for involvement, and a push for growth.

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Newsby Lauren FletcherMay 17, 2019

Avery Dennison Reveals Vehicle Wrap Visualizer

The Online Visualizer Tool from Avery Dennison Graphics Solutions, developed in partnership with xix3D, allows decision makers, shops, and installers to virtually concept a project in a more intuitive way

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Articlesby Lauren FletcherMay 6, 2019

What's Impacting Truck Replacement?

Big Data, tax law changes, new vehicle options, fuel prices, and more, are impacting fleets decisions about when to replace their trucks.

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ArticlesCover Storyby Lauren FletcherMay 6, 2019

Nissan's 2019 Titan XD: A Multi-Function Workhorse

The 2019 Nissan Titan XD stakes out a unique position between traditional heavy-duty and light-duty pickup trucks, offering the towing and hauling capability of larger, more expensive models — with fuel-efficiency and affordability closer to a 1/2-ton pickup.

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Articlesby Lauren FletcherApril 29, 2019

Women in Fleet: Utilimaster's Costello

Driven by a desire for continuous change and continuous improvement, Costello is a driving force in the fleet industry today.

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ArticlesCover Storyby Lauren FletcherApril 5, 2019

Ford F-550 Super Duty: Commercial Truck of the Year

A perennial fleet favorite, Ford’s F-550 is getting some updates including powertrain options and new technology moving into 2020.

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