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Lauren Fletcher

VP of Content

Lauren Fletcher has been a leading voice in the truck and commercial fleet industry since 2006. As Vice President of Content at Bobit, she oversees the content strategy for key brands spanning the fleet, trucking, transportation, dealer, and police sectors, including Work Truck.

Her expertise in alternative fuels, telematics, vehicle maintenance, safety, upfitting, and productivity has made her a trusted authority. Fletcher has penned and edited thousands of articles that provide practical and strategic insights, helping fleet managers navigate the complexities of modern fleet management.

Her popular 'Chatty Chassis' blog encourages readers to challenge industry norms, while her 'Truck Chat' video series drives conversations on efficient fleet operations. Whether tackling emerging trends, spotlighting vehicles, or interviewing industry leaders, Fletcher’s content offers invaluable guidance for fleet professionals.

As a recognized thought leader, Fletcher has moderated or presented at top industry events like Work Truck Exchange, Work Truck Week, DeliveryCon, and the Production Engine Remanufacturers Association (PERA). She frequently moderates Work Truck webinars, providing a platform for industry discussions.

Her byline is seen across major fleet and automotive publications, including Automotive Fleet, Government Fleet, School Bus Fleet,Heavy Duty Trucking, and more.

An avid hot rod enthusiast, Fletcher’s passion for vehicles, from classic cars to the latest work trucks, enriches her unique perspective. She continues to be a go-to resource for fleet managers and industry professionals, delivering insights on the ever-evolving commercial vehicle landscape.

Have an article idea, news tip, or industry challenge? Reach out today!

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Photo Galleries•by Lauren Fletcher•June 25, 2019

Chevrolet's 2020 Silverado HD

The all-new 2020 Silverado HD is longer, wider, and taller than its predecessor. Members of the media were given the opportunity to test drive the new trucks in Bend, Ore.

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Articles•by Lauren Fletcher•June 13, 2019

Importance of Proper Truck Tire Maintenance

By managing a tire throughout its lifecycle – from selection to removal – fleet managers can make a big impact on the bottom line, all while making mobility more efficient for their fleet.

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Articles•by Lauren Fletcher•June 6, 2019

What's Current with Light-Duty Trucks?

Encompassing mid- and full-size work trucks, the light-duty truck market is growing, with a bevy of new technology, available engines, and enhanced towing and payload capabilities.

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News•by Lauren Fletcher•June 4, 2019

Pickup Trucks See Stable Prices

Spring has come to an end, with cars declining in values greater than trucks.

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News•by Lauren Fletcher•May 29, 2019

Spartan, Utilimaster Reach Recall

Spartan Motors is recalling certain 2012 to 2018 model-year Fleet Services/Utilimaster Reach vehicles for a faulty electrical grounding , which may impact windsheild wiper operation

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News•by Lauren Fletcher•May 29, 2019

Pickup Trucks Retain Strength in Market

Volume-weighted, overall truck segment (including pickups, SUVs, and vans) values decreased by just 0.01% last week.

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News•by Lauren Fletcher•May 24, 2019

Green Transportation Summit Focuses on Renewability

Held at the Greater Tacoma Convention Center May 21-23, 2019, in Tacoma, Wash., the Green Transportation Summit & Expo (GTSE) educated close to 400 attendees on the various renewable and alternative-fuel options.

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Articles•by Lauren Fletcher•May 23, 2019

Women in Fleet: Katie Keeton of Siemens USA

In her 16 years with Siemens USA, Keeton has developed a passion for people, a drive for involvement, and a push for growth.

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News•by Lauren Fletcher•May 17, 2019

Avery Dennison Reveals Vehicle Wrap Visualizer

The Online Visualizer Tool from Avery Dennison Graphics Solutions, developed in partnership with xix3D, allows decision makers, shops, and installers to virtually concept a project in a more intuitive way

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Articles•by Lauren Fletcher•May 6, 2019

What's Impacting Truck Replacement?

Big Data, tax law changes, new vehicle options, fuel prices, and more, are impacting fleets decisions about when to replace their trucks.

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