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Lauren Fletcher

VP of Content

Lauren Fletcher has been a leading voice in the truck and commercial fleet industry since 2006. As Vice President of Content at Bobit, she oversees the content strategy for key brands spanning the fleet, trucking, transportation, dealer, and police sectors, including Work Truck.

Her expertise in alternative fuels, telematics, vehicle maintenance, safety, upfitting, and productivity has made her a trusted authority. Fletcher has penned and edited thousands of articles that provide practical and strategic insights, helping fleet managers navigate the complexities of modern fleet management.

Her popular 'Chatty Chassis' blog encourages readers to challenge industry norms, while her 'Truck Chat' video series drives conversations on efficient fleet operations. Whether tackling emerging trends, spotlighting vehicles, or interviewing industry leaders, Fletcher’s content offers invaluable guidance for fleet professionals.

As a recognized thought leader, Fletcher has moderated or presented at top industry events like Work Truck Exchange, Work Truck Week, DeliveryCon, and the Production Engine Remanufacturers Association (PERA). She frequently moderates Work Truck webinars, providing a platform for industry discussions.

Her byline is seen across major fleet and automotive publications, including Automotive Fleet, Government Fleet, School Bus Fleet,Heavy Duty Trucking, and more.

An avid hot rod enthusiast, Fletcher’s passion for vehicles, from classic cars to the latest work trucks, enriches her unique perspective. She continues to be a go-to resource for fleet managers and industry professionals, delivering insights on the ever-evolving commercial vehicle landscape.

Have an article idea, news tip, or industry challenge? Reach out today!

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Articles•by Lauren Fletcher•October 2, 2019

The Future of Medium-Duty Truck Engines

The medium-duty truck market is healthy, ready for continued growth, and currently impacted by several outside factors including emissions regulations and fleet needs.

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Articles•by Lauren Fletcher•September 30, 2019

How to Avoid Vehicle Graphics Mistakes

Many fleets already understand the overall value of a fleet graphics package for branding, advertising, and keeping a clean appearance. Do you know how to avoid costly mistakes in graphics creation and installation?

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Articles•by Lauren Fletcher•September 12, 2019

Women in Fleet: Sherry Calkins of Geotab

With a passion for data and safety, Calkins has seen the fleet industry evolve as a fleet manager, then provider, and loves it all.

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Articles•by Lauren Fletcher•September 5, 2019

Ford's New 7.3L Engine & Standard PTO

More power, more options, and enhanced features are making the 2020 Ford Super Duty lineup more capable than ever.

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Articles•Cover Story•by Lauren Fletcher•September 4, 2019

Isuzu Celebrates 35th Anniversary & New Class 5 Trucks

After 35 years in the North American market, Isuzu will have seven medium-duty truck models for 2020.

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Articles•by Lauren Fletcher•August 21, 2019

Women in Fleet: Brenda Davis of Baker Hughes

With a family involved in racing, the automotive industry was a natural fit for Davis. With three decades in fleet, she understands the importance of personal connections.

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Articles•by Lauren Fletcher•August 7, 2019

Q&A: Isuzu Commercial Truck of America's President

Three years have passed since ICTA named its first American president. During that time a new truck has launched and the truckmaker has continued to build on its success.

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Articles•by Lauren Fletcher•July 24, 2019

Women in Fleet: Angela Gregorowicz

With two decades under her belt involved in fleet management and a passion for volunteering and helping others, Gregorowicz has made her mark in fleet.

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News•by Lauren Fletcher•July 3, 2019

Automotive Legend Lee Iacocca Passes Away

Lee Iacocca, who led Chrysler out of near bankruptcy by introducing the K-car platform, has died. The automotive icon, 94, died of natural causes.

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Articles•by Lauren Fletcher•June 26, 2019

Women in Fleet: Getting to Know Ruth Alfson of EG Retail

With almost three decades in fleet management, the past-NAFA president looks to the people in fleet for her motivation.

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