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Lauren Fletcher

VP of Content

Lauren Fletcher has been a leading voice in the truck and commercial fleet industry since 2006. As Vice President of Content at Bobit, she oversees the content strategy for key brands spanning the fleet, trucking, transportation, dealer, and police sectors, including Work Truck.

Her expertise in alternative fuels, telematics, vehicle maintenance, safety, upfitting, and productivity has made her a trusted authority. Fletcher has penned and edited thousands of articles that provide practical and strategic insights, helping fleet managers navigate the complexities of modern fleet management.

Her popular 'Chatty Chassis' blog encourages readers to challenge industry norms, while her 'Truck Chat' video series drives conversations on efficient fleet operations. Whether tackling emerging trends, spotlighting vehicles, or interviewing industry leaders, Fletcher’s content offers invaluable guidance for fleet professionals.

As a recognized thought leader, Fletcher has moderated or presented at top industry events like Work Truck Exchange, Work Truck Week, DeliveryCon, and the Production Engine Remanufacturers Association (PERA). She frequently moderates Work Truck webinars, providing a platform for industry discussions.

Her byline is seen across major fleet and automotive publications, including Automotive FleetGovernment Fleet, School Bus Fleet,Heavy Duty Trucking, and more.

An avid hot rod enthusiast, Fletcher’s passion for vehicles, from classic cars to the latest work trucks, enriches her unique perspective. She continues to be a go-to resource for fleet managers and industry professionals, delivering insights on the ever-evolving commercial vehicle landscape.

Have an article idea, news tip, or industry challenge? Reach out today!

Articlesby Lauren FletcherNovember 18, 2019

Fleet 101: Understanding Direct vs. Port Injection in Engines

Today, we use fuel injection to get our engines running, and there are two main ways to make this mixture happen in an internal combustion engine – direct injection or port injection. But what, exactly, do they do?

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Articlesby Lauren FletcherNovember 11, 2019

Staying Safe in the Winter with Telematics

It’s a lot easier to get stuck or stranded in the winter than some drivers may believe. Telematics and smart video solutions can help save the day.

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ArticlesCover Storyby Lauren FletcherNovember 8, 2019

State of the Commercial Truck Tire Industry in 2019

The commercial tire market in 2019 has seen a greater impact of tariffs and duties, impact from the last-mile delivery segment, but overall stability in pricing. Changes are coming.

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Articlesby Lauren FletcherNovember 5, 2019

How to Reduce Fuel Costs and Increase Efficiency with Technology

Taking the time to revisit adopted technology solutions provides fleet managers with peace of mind that a solution is being used to its fullest potential.

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Articlesby Lauren FletcherNovember 1, 2019

The Importance of Revisiting Technology

With the frequent advancements in technology, changes to fleet operations, and updates in compliance and regulatory issues, it’s important to regularly review your technology solutions.

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Newsby Lauren FletcherOctober 25, 2019

2019 Work Truck eXchange Created Connections

From roundtable discussions to one-on-one meetings, the opportunities to learn and network at the 2019 Work Truck eXchange (WTX) started from the moment attendees arrived in Scottsdale, Ariz.

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Articlesby Lauren FletcherOctober 15, 2019

Women in Fleet: Erica Fine of Derive

With a background in banking and finance, Fine is motivated by change, helping others, and creating more sustainable fleet operations.

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Articlesby Lauren FletcherOctober 2, 2019

The Future of Medium-Duty Truck Engines

The medium-duty truck market is healthy, ready for continued growth, and currently impacted by several outside factors including emissions regulations and fleet needs.

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Articlesby Lauren FletcherSeptember 30, 2019

How to Avoid Vehicle Graphics Mistakes

Many fleets already understand the overall value of a fleet graphics package for branding, advertising, and keeping a clean appearance. Do you know how to avoid costly mistakes in graphics creation and installation?

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Articlesby Lauren FletcherSeptember 12, 2019

Women in Fleet: Sherry Calkins of Geotab

With a passion for data and safety, Calkins has seen the fleet industry evolve as a fleet manager, then provider, and loves it all.

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