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Lauren Fletcher

VP of Content

Lauren Fletcher has been a leading voice in the truck and commercial fleet industry since 2006. As Vice President of Content at Bobit, she oversees the content strategy for key brands spanning the fleet, trucking, transportation, dealer, and police sectors, including Work Truck.

Her expertise in alternative fuels, telematics, vehicle maintenance, safety, upfitting, and productivity has made her a trusted authority. Fletcher has penned and edited thousands of articles that provide practical and strategic insights, helping fleet managers navigate the complexities of modern fleet management.

Her popular 'Chatty Chassis' blog encourages readers to challenge industry norms, while her 'Truck Chat' video series drives conversations on efficient fleet operations. Whether tackling emerging trends, spotlighting vehicles, or interviewing industry leaders, Fletcher’s content offers invaluable guidance for fleet professionals.

As a recognized thought leader, Fletcher has moderated or presented at top industry events like Work Truck Exchange, Work Truck Week, DeliveryCon, and the Production Engine Remanufacturers Association (PERA). She frequently moderates Work Truck webinars, providing a platform for industry discussions.

Her byline is seen across major fleet and automotive publications, including Automotive FleetGovernment Fleet, School Bus Fleet,Heavy Duty Trucking, and more.

An avid hot rod enthusiast, Fletcher’s passion for vehicles, from classic cars to the latest work trucks, enriches her unique perspective. She continues to be a go-to resource for fleet managers and industry professionals, delivering insights on the ever-evolving commercial vehicle landscape.

Have an article idea, news tip, or industry challenge? Reach out today!

Articlesby Lauren FletcherJune 10, 2020

Artificial Intelligence Enhances Safety Efforts

With such benefits as increased objectivity and the ability to detect risky behaviors beyond braking and accelerating, the use of AI in telematics solutions is growing and changing.

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Articlesby Lauren FletcherJune 8, 2020

Considerations for an OEM-Based Telematics Solution

An OEM-focused telematics solution is something work truck fleets may not already consider. Ease of installation and long-term industry involvement are just a few reasons to take a look.

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Articlesby Lauren FletcherJune 4, 2020

9 Innovative Uses for Telematics

From monitoring specific needs for your fleet to ensuring solo drivers stay safe, telematics providers today offer far more than just vehicle tracking solutions.

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Articlesby Lauren FletcherJune 1, 2020

Keep Drivers Safe with Telematics, Not Distracted

A solution often used to reduce distracted driving incidents can sometimes do precisely the opposite. Telematics is essential to efficient fleet operations, but mitigating distraction concerns is important.

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Articlesby Lauren FletcherMay 19, 2020

Fleet Response Mobile: Help in Your Driver's Hands

Accident management and repair assistance is now the palm of your driver’s hands.

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Newsby Lauren FletcherMay 18, 2020

Ford Resumes U.S. Production & Operations

Ford started resuming production and operations in the United States May 18, 2020.

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Articlesby Lauren FletcherMay 12, 2020

Work Truck Maintenance Trends & Technology

Representing work truck fleets of all sizes around the U.S., fleet managers share funding and outsourcing processes.

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Articlesby Lauren FletcherMay 7, 2020

Auto Truck Group Stays the Course During COVID-19

Many of us today are working differently than we have in the past, using technology to innovate and find creative ways to keep business moving.

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Articlesby Lauren FletcherApril 30, 2020

Women in Fleet: Watson of WEX

Working her way up through the marketing department, Watson’s passion and perseverance – and her love for the people in fleet – keep her motivated.

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Newsby Lauren FletcherApril 15, 2020

Diesel Prices Down Across U.S.

National U.S. average diesel prices are down $0.04 from the week prior and $0.61 from one year ago, hitting $2.51 per gallon as of April 13, 2020.

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