The Women in Fleet profile series introduces fleet managers to some of the most influential women in fleet. Every month, we get to know another positive force in the fleet industry. 

This month, we spoke with Jennifer Moser, director, fleet sales and residual value for Nissan North America.

Getting into Fleet

Moser started her career in the automotive industry in 1996. Her career began with the Ford Motor Company. She joined the automaker straight out of school, joining the Ford College Graduate Program.

With family ties to Michigan, Moser had roots in the automotive industry from the start. 

“My grandfather was a Chrysler MOPAR retiree in Marysville, Mich. My father was a consultant for manufacturing companies and on the cutting edge of just-in-time process,” she shared. 

Moser worked with Ford for 10 years on the retail side of the OEM business. 

“My focus was on dealer-facing regions and headquarter sales operations and product marketing,” she shared. 

After 10 years at Ford, she joined Nissan in 2006, entering the fleet side of the business about three years ago.

“My 10 years at Ford were great. I had many different roles and experiences. My transition to Nissan was during the time of Nissan’s relocation from California to Tennessee. It presented a unique opportunity at a company in transition,” she said. “After 20 years on the retail side of the OEM business, including regional sales and headquarters roles, fleet was a new area of the business to me and a new opportunity for professional growth.”

Moser is currently responsible for U.S. fleet sales and strategy for both Nissan and Infiniti. She also leads residual value governance.

“I lead the rental and commercial sales teams for both Nissan and Infiniti. We have a full team that includes operations, distribution, and sales. Our sales team is in the market, working with dealers and commercial clients to grow their business. Also included in my team is Residual Value Strategy. We lead cross-functional initiatives and consult with the guidebooks to drive value in our vehicles upstream during development as well as in our downstream sales strategies,” she explained.

According to Moser, earning the trust of a commercial client who chooses Nissan for their sales representatives is very motivating. 

“Clients tell us they like their Nissan vehicles, and happy drivers become brand ambassadors! It is fun traveling with my family in different states, especially states like Colorado, where fleet vehicles have a different color license plate. Instead of counting cows and graveyards to pass the time during a long drive, we play ‘count the Nissan commercial cars,’” Moser said.

And, when asked for advice for others in the industry or looking to jump in?

“Go for it! The fleet side of the business is competitive, complicated, and rewarding. If you approach your business with a customer-centric focus, success is right around the corner,” Moser shared. “The relationships built through fleet business last for years. It is so rewarding to see my commercial Nissan cars and trucks on the road, in action, and working hard for the companies who bought or leased them.”

Get to Know Me

Experience is only part of our story and what someone likes to read, watch, and listen to can help paint a fuller picture of their personality. Here are some of Moser’s favorites: 

Book: “Getting to Yes by Fisher & Ury. It is one of my favorite books on negotiating from business school,” she said.

Movie: “Cool Hand Luke. Classic Paul Newman and an amazing character study,” Moser said.

Songs: “Born to Run by Bruce Springsteen,” she said.

You May Not Know: “I played soccer starting at age six before soccer was a mainstay in youth sports. I was often the only girl on the team. It didn’t bother me a bit,” Moser concluded.