Automotive Fleet
MenuMENU
SearchSEARCH

What I Want from an Electric Pickup

If an automaker can make an electric truck like the one I’m laying out here, I’m all in.

Chris Brown
Chris BrownAssociate Publisher
Read Chris's Posts
December 3, 2019
What I Want from an Electric Pickup

 

Photo via sponki25/Flickr.

3 min to read


Things are getting a little nutty with electric pickups these days. It seems automakers, from the incumbents to the upstarts, are tripping over themselves to outdo each other and make a lot of promises on electric truck tires we can’t kick yet.

Ad Loading...

Sure, I’m getting caught up in it too. But before we get ahead of ourselves, let’s get straight on what truck owners would really want from an electric pickup. I’m thinking a few would feel like this:

Ad Loading...

I don’t need an electric pickup truck that can beat a racecar. And I don’t need a tank. If I take a sledgehammer to my truck door I’d expect it to dent; just make sure the truck bed does reasonably well with a load of landscaping blocks. If I throw a steel ball at the window, it’s okay if the glass spiderwebs, I just don’t want flying glass. More importantly by far, I want a truck that aces the IIHS crash tests.  

I don’t need an electric truck that can pull a train and I don’t need to see two of them in a tug of war. (Though I’m sure a bunch of 15-year-olds would.)

If an electric truck can tow 14,000 lbs., great — it just better be able to do it over a sustained period and not drain the battery down to the point that I want to go back to towing with my old Duramax 6.6L.

I don’t need my electric truck to be a rock hopper, just give me enough axle articulation to inspire confidence that I could.

I don’t need to the baddest mother trucker on the road. I lived through the Hummer H1 craze. (Remember trying to watch them park at the grocery store?) I’m also not crazy about the guy who smokes his F-150 Raptor Premium off a stop light. Last time I checked; he was hauling air.

Ad Loading...

I want to go places in my electric truck where there aren’t any charging stations and where there never should be, if it were up to me. On the way home the only anxiety I want is how I’ll remove that fish smell, not if I have enough juice to get there. Automakers: If you’re throwing out maximum ranges per full battery charge, I want to see the battery pack specifications and real-world tests first.

I do want a truck that fits a standard ladder rack. I want one with tie-down anchors and hooks, one that would take a variety of truck boxes, tonneau covers, and rack and bin packages. I want to be able to swing my tool bag and other stuff over the side of the truck bed instead of walking all the way to the tailgate to load everything.

I understand electric trucks will cost more and I’m willing to pay a premium. But don’t dangle a ridiculously low price in front of me because I’m pretty sure I’ll be paying a lot more, particularly if I want those eye-popping specs. And I don’t want to put down a token payment to wait in some digital line in which I have no idea when my number will come up.

I like the general idea of an electric truck. If we can do more to help the environment, we should. I like having fewer parts to fix and a battery pack that doesn’t leak oil on my driveway. I’d also like to see the plan for batteries after their service in electric vehicles.

Finally, I don’t want fanfare about when an electric truck is going to be released. Whenever an automaker says a vehicle — particularly an electric one — will be in showrooms “in two years,” history tells me it’ll take just a bit longer than that. Bring all the fanfare you want when I can actually climb into the truck I’ll buy.

Ad Loading...

If an automaker can give me an electric truck like that, I’m all in.

Subscribe to Our Newsletter

More Fleet Forward

A group of people stand next to a crashed car for IIHS testing
Fleet Forward•by Faith Howell•October 27, 2026

What Fleet Managers Learned from IIHS Crash Testing

Fleet Forward Conference attendees witnessed a live crash test at IIHS’s site, explored vehicle safety technology, and learned how IIHS research can inform fleet purchasing decisions.

Read More →
Photos on the top show attendess of the 2026 Fleet Forward Conference sitting on stage
Fleet Forward•by Staff•October 27, 2026

What Happened at Fleet Forward Conference 2026?

Here's what happened at this year's Fleet Forward conference, all in photo form.

Read More →
Chad Edmondson at Fleet Forward Conference 2026
Fleet Forward•by Jeanny Abraham•October 22, 2026

Chad Edmondson Named 2026 Fleet Safety Award Winner

The VSC Fire & Security fleet director oversees more than 1,100 assets nationwide. His approach to improving driver safety emphasizes collaboration, employee engagement, and building trust with the people behind the wheel.

Read More →
Ad Loading...
Joseph Lukacs at the Fleet Forward Conferencd 2026
Fleet Forward•by Jeanny Abraham•October 22, 2026

Joseph Lukacs Wins 2026 Global Fleet Manager of the Year

The Sherwin-Williams fleet leader adds another industry honor to his career after being named the 2025 Edward J. Bobit Professional Fleet Manager of the Year.

Read More →
A blue and white graphic with Brett's Bridge's headshot on the left.
Fleet Forward•by Faith Howell•October 7, 2026

Fleet Meets: Brett Bridges

Meet Brett Bridges, project leader and industry innovator.

Read More →
Erin Gilchrist poses next a podcast mic on the left side of an image with the Mike Antich Apirit of Fleet award image on the right.
Fleet Forward•by Faith Howell•October 5, 2026

Erin Gilchrist Receives Mike Antich Spirit of Fleet Award

Last week at AFLA in Vegas, Erin Gilchrist received the inaugural, brand-new Spirit of Fleet Award.

Read More →
Ad Loading...
A headshot of Dominika Leja on the right with Fleet Manager of the Year text on the left, all with a blue and red background and the Automotive Fleet logl
Fleet Forward•by Faith Howell•September 30, 2026

Dominika Leja Named the 2026 Fleet Manager of the Year

The AstraZeneca associate director of fleet was recognized for her leadership in fleet electrification, cost savings, and operational transformation.

Read More →
Jamie McKay stands on stage and poses with teh 2026 Fleet Visionary award at AFLA
Fleet Forward•by Faith Howell•September 30, 2026

Jamie McKay Named the 2026 Fleet Visionary Award Winner

The Aptive Pest Control fleet manager was recognized for her approach to operations, data, lifecycle management, and driver needs.

Read More →
FFC one day pass announce
Fleet Forward•by Staff•September 15, 2026

Fleet Forward Conference Introduces One-Day Passes for 2026

New one-day registration gives fleet professionals the flexibility to attend Tuesday, Wednesday, or Thursday, with passes available for $199 through Sept. 18.

Read More →
Ad Loading...
A dog sits at a desk and vibe codes
Fleet Forward•by Chris Brown•September 1, 2026

Vibe Coding: When Fleet Managers Become Software Builders

Five fleet professionals — none with programming skills — discuss how they’re using AI to build fleet solutions in-house and in a fraction of the time.

Read More →