Toyota 2014-MY Fleet Preview
With 165 people in attendance, fleet professionals witnessed two vehicle debuts and had some fun “Hollywood” style.
Mike Reding, VP - sales support & international operations manager, spoke to attendees about the Toyota Fleet Commitment.
The 2014 model-year Toyota Fleet Preview took place June 26-28 at the Terranea Resort in Rancho Palos Verdes, Calif., with 165 fleet professionals in attendance.
In addition to the debut of the Toyota Corolla and Highlander, this year attendees had two opportunities to ride and drive Toyota vehicles, which included the Camry, Avalon, Prius family of vehicles, and the RAV4 EV.
The event had Hollywood-themed receptions and dinners, complete with celebrity impersonators. The business meeting including a humorous Toyota Hollywood Squares segment with the fleet field managers and national managers posing as celebrity characters.
“We would like to thank our Toyota Commercial Customers for attending this year’s event, and setting a new attendance record!” said Dave Depew, corporate manager - Fleet/TRAC/TCUV. “We look forward to growing our business relationships in the future and are committed to providing the best vehicles in the industry.”
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