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The Theory of Replacement

Peterson, Howell & Heather executive outlines replacement philosophy that can result in huge fleet savings.

by AF Staff
August 1, 1963
8 min to read


The replacement of vehicles is one of the most important responsibilities of the fleet manager. And one of the most perplexing.

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If the fleet manager replaces his vehicles too soon, it will cost his company money. Conversely, if he waits too long, it will again cost his company money.

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David N. W. Grant Jr., vice president of Peterson, Howell & Heather, Baltimore-based leasing and fleet management company, said recently that the reason for sound replacement planning is two-fold. One rea­son is that salesmen require safe, modern, reliable transportation if they are to do their jobs efficiently. The other reason is to provide transportation at rea­sonable cost.

"You want minimum depreciation expense without incurring excessive maintenance cost," Grant said.

Speaking before the National Association of Fleet Ad­ministrators, Gant noted that different types of com­panies need different types of replacement programs.

"A company striving for sound management, and viewing the salesman as an important individual and his car plan as a personal benefit, will adopt a plan somewhat different than say, a government or a utility fleet, which does not or cannot share a philosophy centering on the human aspect rather than bare trans­portation and stark economy of operation," Grant said.

Simplest Method Not Best

According to Grant, the simplest replacement pro­gram-and the one requiring the least amount of analysis-is to replace a vehicle after a specific amount of time.

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"It takes no wizard with the slide rule to count up how long the car has been in service, and come D-day, get out from under," Grant said. "This plan is easy to establish and administer but because simplicity is its only virtue, it is practically worthless. A car may be replaced with too little or too much mileage."

Another replacement program that has disadvan­tages, according to Grant, is the one that requires re­placement after a specific number of miles have been chalked up-40,000, 50,000 or 60,000.

"The big fault with this plan is that the critical mileage may occur at an obviously bad time, for example, a month before new models are announced," he said. "The replacement car will be a full year old in 30 clays of service."

Turning to the combination replacement theory of replacing at a specific time or specific mileage, which­ever comes first, Grant said it infers on the surface that the element which comes first is better.

"Inferred too is the mental exercise of determining which contingency will occur first," Grant said.

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Replacing according to time alone, Grant said, im­poses a restriction in one dimension-the time is right, but mileage can be anything. Replacing according to mileage alone imposes another restriction in another dimension-if mileage is right, then time can be anything.

'The 'either-or' approach imposes two restrictions: time not to exceed a certain mileage and mileage not to exceed a certain time," Grant said. "The end result is that excesses are avoided, but this program does not assure correct timing for effective utilization."

The PHHexecutive referred, to another replacement program which he called "no plan at all" or "the squeaking wheel principle."

"It takes over the vacuum created when fleet man­agement abdicates its functions of management and does not announce and stand by a resolute, justifiable and equitable replacement policy," he said. "The squeaking wheel or squawking salesman gets the ear when he makes his presence known sufficiently. And, particularly if he should be a field sales manager that can happen at any time and at any mileage."

Grant said an operation research model of this approach "would look like you'd dipped a brush in a can of red paint, stood back a few feet and flicked."

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PHH Replacement Philosophy

Grant then turned to the PHH replacement policy which he said "is the result of continuing analysis of markets and marketing techniques" and the "analysis of certain economic laws which are the facts of life insofar as the auto industry is concerned." The "eco­nomic laws" which dictate Peterson, Howell & Heath­er's replacement policy are:

1.  Barring   such   unforeseen   events   as   a   national emergency, the resale value of a given car goes down each succeeding year. The important thing is that most of the decline in value from original cost occurs in the first year. There is a lesser drop in value the second year and still less the third year, so that the longer a car is in service, the lower the depreciation rate.

2.  Conditions being equal, it is not mileage on a ear that determines its resale value, but its model age. A 1962 model placed in service last: August today is worth no more than a 1962 model delivered 10 months earlier. They are both one-year-old cars today and length of service isn't important.

3.  With rare exceptions, the earlier in a model year, the higher the resale value. Conversely, the later in the model year a car is traded, the lower the resale value.

4.  The cost of maintenance and repairs increases as mileage accumulates-and to a lesser extent, time.

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5.  Every replacement transaction involves not one, but to cars-the one being sold and the one pur­chased to replace the old car.

Using the above guidelines, Grant said that PHH has been able to develop a program for buying and selling cars that assures low depreciation. There is a definite season for buying and selling-a date is set after winch no transactions arc made-with the com­pany replacing within season at a time which assures minimum depreciation over the long term. The key is replacing at a time which assures effective use of a car-neither too long nor too short-at a mileage which is neither too much nor too little.

"Viewing this program as an operations research program, we find replacement time for any ear accord-cording to mileage rate," Grant explained. "At one end of the scale is the very high-mileage car; at the other end is the very low-mileage car."

Under the PHH program, cars traveling more than 3,300 miles a month are replaced at 12 months, pre­ferably at the beginning of the model year. Mileage at replacement is more than 40,000 miles.

Cars traveling between 2,500 and 3,300 miles a month are replaced at 18-month cycles, and they will have no less than 45,000 and no more than 60,000 miles.

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Cars traveling between 2,000 and 2,500 miles a month are replaced on their second birthday, 24 months and they will have no less than 45,000 and no more than 60,000 miles.

Cars traveling between 1,500 and 2,000 miles a month are replaced at 30-month cycles, with no less than 45,000 and no more than 60,000 miles.

Cars traveling between 1,000 and 1,500 miles a month are replaced on their third birthday with a possible range of 36,000 to 54,000 miles.

Cars traveling less than 1,000 miles a month are re­placed on their fourth birthday with a maximum of 48,000 miles.

Compute Mileage

Grant said that at the outset of a model year a fleet should compute the mileage of each car in serv­ice, with the mileage rate telling the season during which a car should be replaced.

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The best way to determine if a ear is "in season" is its birthday, as it insures maximum service life with­in a model year consistent with the amount of built-in depreciation on the new car. Advancing or delaying the transaction increases the cost of one car or the other.

Grant said PHH used to recommend an annual trade prior to 1953, because a combination of de­preciation and maintenance gave the best total result with replacement after a year. Over the years the com­pany gradually extended maximum service lives from two, to three, and finally to four years aided by better quality.

"Twice we have changed policy right in the middle of the season," Grant continued. "One was in 1958, when we stopped all replacements of 1-year old cars, regardless of mileage. As it turned out, even excessive maintenance costs from high-mileage ears was more acceptable than sky-high depreciation from the sale of cars after only one year.

According to Grant, refinements during the last few years have led to departures from the strict birthday replacement formula. Certain cars that could not qualify for two years in service but should be kept more than one year, now fit into an 18-month cycle and result in more economy than a series of one or two-year old cars. Likewise with a 30-month cycle, midway between two and three years in service.

"Timing of cycle car replacements could lead to confusion, however; to keep replacements within the acceptable season means that the first of two would be placed in service at the beginning of the season, and would be replaced 18 months later as a one-year old," he said. Its replacement, however, would after another 18 months be replaced as a two-year old. Depreciation rates would be good on the first, not so good on the second-but averaged over the two cars would be better than three consecutive annual trades covering the same span of time."

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To prove that the PHH program works, Grant used the year 1958 as an example-a year when the eco­nomic climate was unsettled and the used car market sliding, particularly on one-year-old cars.

"Since 1958, the depreciation rate of 1-year old ears sold at wholesale is higher by more than $7.50 per month. The depreciation rate of 2-year old cars sold has increased more than $10.50 per month. The de­preciation rate of 3-year old cars sold has climbed more than $11 per month," he said.

A program based on length of service would, unless changed during the last five years, according to Grant, result in a depreciation rate combining ears sold after one, two, and three model years averaging some $8 to $12 more per month.

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