Automotive Fleet
MenuMENU
SearchSEARCH

The Growing Threat to Security of Online Remarketing Data

Businesses are increasingly talking measures, including data encryption, user passwords, and updated antivirus software, to improve Internet security and prevent identity theft and online corporate intrusion.

by Suzette Hill
June 1, 2005
4 min to read


Internet security is like road safety: both are governed by laws and policed for violators, but ultimately, ensuring both is a matter of individual defensive skills. Unfortunately, Internet safety presents as many potential hazards as the nation’s highways, and the ramifications are far wider in reach. Worms, spyware, and viruses can infect thousands of PCs in mere minutes, destroying information, corrupting applications, and sometimes even totaling computers. Identity theft is another major concern as individuals and businesses wrestle with protecting personal information from unauthorized access. On a larger scale, companies must protect against unauthorized access to client data and proprietary applications as well as network attacks. Security also involves testing business partners’ and service providers’ systems and applications to ensure compliance with your company’s standards. At a minimum, those standards should mandate data encryption and applications that identify and authenticate servers. Security threats do not all stem from the outside. Security also encompasses compliance with confidentiality laws such as the Graham-Leach-Blighly Act and HEPPA regulations. Systems and applications must be designed to protect sensitive data, and customer service representatives must be trained on what, how, and when information can be shared, as well as with whom. As Internet communications and e-commerce become increasingly integral to companies’ business processes, these issues become harder to manage. To maintain user trust and integrity, corporate perspectives on network security have transitioned from intrusion detection to intrusion prevention. Protect Your PC
For systems running Windows XP, the latest service pack has a built-in firewall that monitors incoming information. Even so, third-party antivirus software is still recommended as an added layer of protection. For all other operating systems (including earlier versions of Windows), install the best antivirus program available and enable automatic updates. If your PC does get slammed to the point where it is not responding or will not boot-up, one simple fix is to select the set-up option during boot-up. Look for “system restore” and select an earlier configuration. This may get your PC operating enough to install antivirus or spyware software to fix the problem. And remember: Nothing replaces regular data backups. Stop Identity Theft,
Don’t transmit personal information over the Internet, particularly if you didn’t initiate the contact. Scammers are becoming increasingly sophisticated. One con duplicated a bank’s logo and Web design style in an e-mail asking recipients to “update” their personal information. When you do transmit personal information over the Internet, make sure it’s a secure Web site. Secure URLs start with “https” rather than “http.” The “S” represents “secure,” meaning the data is encrypted. (A small lock icon denotes this). When storing personal data on your computer, use password-protected folders. If you suspect an intrusion when you are online, immediately disconnect from the Internet. Secure Proprietary Data and Systems
Data encryption, secure Web sites, user passwords, and privilege-based user access to data are all effective tools to protect corporate and client data. Even so, companies must continuously update and enhance network security to prevent attacks and intrusions. Screen scraping is one of the newest security concerns. This occurs when an unauthorized individual or company accesses your system’s data with a valid user ID. These unauthorized users may steal data or pirate proprietary applications to duplicate your company’s services. More than one company has been launched by screen scraping. American Airlines won a lawsuit that included a cease-and-desist order against a travel service using information taken without permission from American Airline’s public ticket-pricing Web pages. In another case, Google was sued for copyright infringement by a company whose licensed users were posting the company’s private data on unprotected pages that subsequently appeared in Google’s search results. Although Google did not steal the information, per se, the plaintiff claimed that without Google’s open searching technology, its information would not have been accessible to the public. Such abuses and invasions only continue to grow along with the Internet. Companies that don’t develop and evolve their IT security place their entire business at risk. For commercial Internet applications such as AutoIMS.com, password administration provides simple yet effective front-line protection. Password administration also serves as an ideal example of how IT security has to evolve. Early password systems that allowed as few as four alpha or numeric characters are easily hacked. Today, true protection requires longer passwords comprised of both alpha and numeric characters. Passwords should not be stored in the system, and only the user should have the ability to reset the password. This not only enhances security but also makes the user accountable for data accuracy and access. Systems also must automatically prompt users to change passwords periodically and not allow passwords to be re-used. Users who do not log in within a certain timespan - e.g., 90 days - should be de-activated.

Topics:Operations
Subscribe to Our Newsletter

More Operations

Two employees pull opposite ends of a rope in a tug-of-war, illustrating workplace conflict and the leadership strategies fleet organizations use to improve communication and teamwork.
Operationsby Faith HowellJune 8, 2026

How to Manage Conflict for Your Fleet Operations

Conflict management is becoming a core leadership skill. Here are five strategies fleet leaders should know.

Read More →
wheel geotab image
SponsoredJune 1, 2026

Turning Connected Vehicle Data Into Decisions That Matter

Fleet leaders have more data than ever, but turning that data into clear, actionable decisions remains a challenge. This white paper shows how leading organizations are using connected vehicle data to improve safety, reduce costs, and optimize fleet performance. Learn how to turn insight into action across your fleet.

Read More →
A person holding a clipboard and writing on an inspection checklist beside the wheel of a large white vehicle, likely conducting a fleet or safety inspection.
SponsoredJune 1, 2026

Cameras, Safety and Insurance: From Reactive Claims to Real-time Prevention

Commercial auto remains one of the most challenging and costly lines of coverage for fleet operators and insurers alike. Learn more about how to effectively address these issues from Onur Aksan, Enterprise Business Development Executive, Geotab.

Read More →
Ad Loading...
fleetio coast pay
SponsoredMay 29, 2026

Are You Tracking Your Fleet's True Total Cost of Ownership?

Bobit Business Media surveyed 190 fleet professionals and found that while most fleets are tracking costs, fragmented systems and data gaps are keeping true TCO visibility out of reach. With rising pressure to control spend in an increasingly volatile environment, the gap between what fleets think they know and what the data actually shows is wider than you might expect. See how your peers are managing costs today and where the industry still has room to improve.

Read More →
Promotional graphic for a fleet management whitepaper titled “From Data Overload to Decisive Action: 5 Steps to Drive Smarter Fleet Decisions.” The design features a row of white commercial fleet vans, blue and lime-green branding, and supporting text about using telematics data to improve fleet performance, driver behavior, safety, and operational decision-making. A highlighted quote reads, “The challenge is no longer collecting data. The challenge is using it effectively.” The Utilimarc logo appears at the bottom alongside the website URL.
SponsoredMay 28, 2026

Turn Fleet Data Into Smarter Decisions

Fleet leaders have access to more operational data than ever, but disconnected systems and unclear metrics often slow decision-making instead of improving it. This article outlines five practical steps fleets can take to transform fragmented data into actionable insights that improve planning, safety, utilization, and long-term performance.

Read More →
SponsoredMay 15, 2026

Hybrids: Electrification Without the Challenges

For fleet managers, fuel is one of the biggest line items in the budget — and it's one hybrids can shrink without changing how your people work. Download the eBook to see the numbers, understand the technology, and get a step-by-step guide to making the switch.

Read More →
Ad Loading...
Man speaking during an Automotive Fleet interview beside text reading “The 60% Driver Improvement Nobody Expected!” with blue motion graphics background.
Operationsby Chris BrownMay 14, 2026

How NOV Uses Telematics to Improve Fleet Safety Across 160 Locations

James Victory of NOV discusses how the company manages fleet safety, maintenance, and telematics across more than 150 locations supporting oilfield operations throughout the U.S.

Read More →
A graphic with Ford Pro's Steven Sanstostasi's headshot on it representing the Fleet Meets series.
Operationsby Faith HowellMay 14, 2026

Fleet Meets: Steven Santostasi

This edition of the Fleet Meets series features Steven Santostasi, the current TSP channel manager for Ford Pro.

Read More →
Cover of a whitepaper titled “The Hidden Costs of Departmentally Assigned Vehicles on Your Fleet” featuring a black fleet vehicle driving on a road at sunset. Subheadline reads: “Discover how your fleet can reduce costs and minimize risk by implementing vehicle sharing.” The document focuses on fleet optimization, vehicle sharing, cost reduction, utilization tracking, and risk management for fleet operations.
SponsoredMay 13, 2026

Why Fleet Managers Are Replacing Departmental Vehicles with Shared Motor Pools

Departmentally assigned vehicles often create hidden costs through underutilization, poor visibility, and increased administrative burden. This white paper explores how shared motor pool strategies help fleets reduce costs, improve accountability, and optimize vehicle utilization.

Read More →
Ad Loading...
Three team members in shop with Chris
Operationsby Chris BrownMay 12, 2026

Soap Box Derby Challenge: Assembling the Crew

Meet Gabriel, Matthew, and Angel — the team helping bring this soap box derby build to life.

Read More →