Automotive Fleet
MenuMENU
SearchSEARCH

Strategies for a Forward-Thinking Fleet

Fleets should turn to an “E3” strategy, which means being efficient, enthusiastic, and effective to accomplish company goals.

by Tony Orta
September 1, 2017
Strategies for a Forward-Thinking Fleet

Graphic courtesy of Getty images.

4 min to read


Graphic courtesy of Getty images.

In this age of fast-paced technological advancements, fleets are desperately trying to engage and train employees to embrace change, remain focused, maintain optimal productivity, and stay motivated to sustain their performance at a high level.

The strategies which are employed, and often simultaneously pursued, can become diluted and less than effective. These include employee participation in mission and vision creation to obtain buy-in, management led self-assessments, focus on performance metrics, one-on-one dialogue session, and off-site events that create environments for team interaction/bonding. These various approaches can have a positive impact on a fleet operation; individually and as a team.

Ad Loading...

However, when employees of organizations or teams are individually interviewed, they usually don’t share the same opinion of what is impactful to them and their recollection of the latest vision and mission statements get lost in the fast-paced shuffle. Quite often it is the simple slogans or quotes that many employees personally adopt that have the most meaning and which can commonly be found at the bottom of an employee’s e-mail signature line. All of them have some personal impact, but none have an across the board connection to organizations or teams.

This is where the practices of E3 come into play. What is E3? It is merely a simple approach to engaging employees to rally around a memorable and impactful saying that can be applied to virtually any undertaking in both a business and personal environment. E3 can become the lighthouse for deploying organizations and teams to achieve tasks and objectives that support the vision and mission of any venture.

At a Glance

The strategies of E3 are useful ideas that fleets can use as a concept for employee to rally around. They focus on:

  • Efficiency

  • Effectiveness

  • Enthusiasm

The E3 strategy consists of three simple, yet meaningful words. They are efficiency, effectiveness, and enthusiasm. These three words can be considered the “triangle offense” of any successful business, enterprise, or personal endeavor. When clearly understood, and practiced, they can easily be implemented and lead to the achievement of ultimate success, either personally or in a business environment.

Efficiency

Efficiency is one of two continuous improvement principles that has a limited shelf life resulting from new ideas, change in conditions, and constant evolution of technology and the human understanding of how to leverage current technology.  Process improvement principles and philosophies such as Total Quality Management (TQM), and Lean Six Sigma have been around for decades. The methods of teaching and adopting these various approaches themselves have had to evolve along with the advent of technology to remain effective and efficient in helping organizations remain on the continuous improvement path.

Efficiency is the act of completing a task in a minimum amount of time that accomplishes 100% of the specific task. An example of this would be to drive from point A to point B to make a sale in the least amount of time to complete the sale. However, efficiency, alone is not enough to achieve and sustain full value.

Ad Loading...

Effectiveness

So, what is needed to sustain full value? It is effectiveness which is the second of those key continuous improvement principles which require a closed loop feedback system which allows for the measurement of outcomes (metrics) to determine if the desired results are being achieved.

Effectiveness is the act of accomplishing a specific task, or set of tasks, that achieves 100% of intended overall objective. An example of this by comparison would be to drive to the right location to make a sale that makes the most net profit. This too requires the appropriate key metrics to measure success.

Enthusiasm

Enthusiasm is the engine that provides positive energy to complete a task, or achieve a goal, efficiently and effectively. This element creates momentum that is infectious to others especially in a team environment. This belief compelled Walter Chrysler, founder of Chrysler Corp., to proclaim that “enthusiasm is the key to success.” Without it, we are merely going through the motions and depriving ourselves of a deeper fulfillment when accomplishing tasks or goal.

Enthusiasm is a modeled behavior that when consistently demonstrated by leadership in a business environment, or people as part of a lifestyle, can have significant influence on others. “We engage in emotional contagion,” says Sigal Barsade, a Wharton management professor, who studies the influence of emotions on the workplace. “Emotions travel from person to person like a virus.”

Barsade is the co-author of a new paper titled, “Why Does Affect Matter in Organizations?” (“Affect” is another word for “emotion” in organizational behavior studies.) The answer: Employees’ moods, emotions, and overall dispositions have an impact on job performance, decision making, creativity, turnover, teamwork, negotiations, and leadership.

Ad Loading...

People who approach all that they do with enthusiasm achieve measurably better results when compared to people who perform tasks with apathy, or worse, negativity.

Achieving Success

Without efficiency and effectiveness, a performed task or set of tasks may not result in a maximum outcome. They should not be considered mutually exclusive but rather must be pursued simultaneously if optimum success is to be achieved. Thus, the combination of efficiency, effectiveness, and enthusiasm can result in a team of people achieving success will beyond the individual sum of its parts.

Subscribe to Our Newsletter

More Operations

A shot of a Volvo electric vehicle with a man charging it in front of a residence.
SponsoredAugust 1, 2026

Top 50 Executive Fleets

It is that time of year again! Time for the 2026 list of the Top 50 Executive Fleets, presented by Automotive Fleet and Volvo as part of its annual Fleet 500. Download now to see this year's list of companies!

Read More →
Gary Van Orden Retirement
Operationsby Jeanny AbrahamJuly 31, 2026

Gary Van Orden Retires After Nearly Four Decades in Commercial Fleet

From answering customer calls at Ford Motor Company to leading fleet sales across multiple OEMs and a fleet management company, Gary Van Orden's career reflects nearly four decades of leadership in commercial fleet.

Read More →
an Automotive Fleet podcast thumbnail
OperationsJuly 31, 2026

How Stellantis Plans to Get Ahead of Fleet Downtime

Vehicle acquisition may grab the headlines, but fleet uptime increasingly determines operating success. Darren Bradshaw of ‪Mopar‬ North America gives the details.

Read More →
Ad Loading...
A lineup of Hyundai vehicles with overlay text announcing the 2027 Commercial Fleet Program, highlighting new fleet incentives for eligible commercial and government buyers.
Operationsby News/Media ReleaseJuly 31, 2026

Hyundai Releases 2027 Commercial Program Incentives 

The 2027 Model Year "Fleet Street Incentives" are available to commercial and government fleets.

Read More →
Chris Brown of Automotive Fleet and Lauren Fletcher of Work Truck pose beside a Soap Box Derby car in a Team Brown vs. Team Fletcher race graphic benefiting The Hourglass Foundation.
Operationsby News/Media ReleaseJuly 30, 2026

It's All Downhill from Here! Fleet Industry Raises $22,000 for Skilled Trades Scholarships

Work Truck’s Lauren Fletcher and Automotive Fleet’s Chris Brown turned a friendly racing rivalry into $22,000 for automotive technology and skilled trades scholarships.

Read More →
Commercial Fleet
SponsoredJuly 23, 2026

The Top 300 Commercial Fleets

The Top 300 Commercial Fleets: See the List

Read More →
Ad Loading...
Cover of the "Top 50 Green Fleets" report presented by Automotive Fleet and Inspiration Fleet, featuring an aerial nighttime photo of a lit highway interchange with looping ramps.
SponsoredJuly 16, 2026

The Top 50 Green Fleets

The List Is in: The Top 50 Green Fleets

Read More →
A car dealership with added inscription "Every fleet vehicle eventually becomes local."
Operationsby Chris BrownJuly 15, 2026

Your Local Dealer Knows More Than You Think

Your local dealer can provide an information advantage that extends well beyond courtesy deliveries.

Read More →
Portrait of Austin Schutte, founder and CEO of Anew Solutions, featured in Automotive Fleet's Fleet Meets series highlighting his career, leadership philosophy, and fleet industry insights.
Operationsby Faith HowellJuly 14, 2026

Fleet Meets: Austin Schutte

Here are some industry insights, personal touches, and words of advice from the CEO and Founder of Anew Solutions.

Read More →
Ad Loading...
Photo of Team Brown building soap box derby
Operationsby Chris BrownJuly 13, 2026

Soap Box Derby Challenge: What’s Powering Team Brown

The car is coming together, the students are solving real build problems, and the fleet industry is helping push Team Brown toward the starting line.

Read More →