This issue marks the start of a new year and a new author for the editorial page, as well as for a good share of the content, of AUTOMOTIVE FLEET. Roy Wiley will continue to concentrate on the news areas of our business and his contributions will be recognized each month. I have been working for a number of years in the automotive and mobile home industries where operating expense, purchasing, disposed and leasing are not exactly foreign terms to me. I hope that we can develop even more meaningful content for our readers in the months ahead.

A thought has occurred to me about this month's AF that has had so many hours invested into it to bring our readers a special issue dealing with the many phases of leasing. My first impression is that we have devoted so much of the content to leasing that we have actually supplied those engaged in leasing with an issue of their own. My second impression is that I want to urge the fleet managers of business fleets, the managers of rental operations, the captains of the police fleets, the superintendents of utility fleets, and all of our readers who are concerned, in one capacity or another, with fleet operations to take a good look at this month's contents. You may be interested to learn that of all of the new car registrations for 1964 that are purchased for fleets buying 10 or more cars, more of those new cars are going to leasing than to any other type of car control. This should alert everyone with automotive responsibility to the necessity of becoming knowledgeable and well versed on leasing. Relative to leasing, the fleet manager has a new obligation of dual importance;......an obligation to himself in terms of his personal future.......and, an obligation to his company to continue to evaluate its position in terms of total cost, whether the company is currently leasing or not.

The editorial aim of AF is to give our reading audience a well balanced diet of automotive assistance in our pages. If what you want to see is not included this month, it probably will be soon in one of the many special features we have planned for future issues. In the meantime, let us know what you would like us to include in our editorial content that will help you with your automotive responsibilities.

As an editor and publisher for over 15 years, I feel a strong sense of journalistic responsibility to the reader. This responsibility includes the obligation to bring into the pages of AF that material which is of most interest and of most importance to our readers. Your comments and suggestions will be much appreciated.