Public Sector Fleets:Increase Technician Productivity Using an ASE-Certification Incentive Plan
The acute shortage of skilled technicians promises to become more severe in the coming years as vehicles and equipment become more complex. With the increasing integration of computers into automotive design, the skill set required by technicians is ratcheting upward.

Routinely, fleet operations have to retrain new (and even veteran) technicians to service and repair fire and police vehicles, off-road heavy equipment, mowers, and other specialized equipment. Another problem is the shortage of technicians able to work on alt-fuel vehicles and hybrid powertrains.
In a tight job market, the first line of defense is to retain staff, ideally by offering competitive wages and benefits. However, the reality is that government wages are deeply structured, difficult to adjust, and not competitive with the private sector.
Many fleet operations have created multi-pay grade levels to increase the recruitment and hiring of new technicians. In a typical setup, the mechanic helper classification is the entry-level position with progressive job classifications such as mechanic I, II, III, lead mechanic, and supervisor. The successively higher pay scales give technicians the motivation to stay and move up through the ranks. Another successful employee retention tool has been wage incentive plans for certification, which give employees the power to determine their salaries while improving skill levels. These programs often involve certification through the National Institute of Automotive Service Excellence (ASE). By passing at least one ASE exam and providing proof of two years of relevant work experience, a technician becomes ASE-certified.
ASE Certification Increases Productivity
If a mechanic takes longer than anticipated to complete a repair or charges more than the end user expects, the fleet’s customer service reputation deteriorates. Likewise, if a component failure is misdiagnosed, then the reputation of the fleet operation is
tarnished in the eyes of the user department.
The fleet operations for Chesterfield County, Va., adopted a certification incentive pay plan and has seen its rank of ASE-trained technicians grow. This has resulted in faster vehicle turnaround time for repairs and one-day service for preventive maintenance and oil changes. At Chesterfield County, eligible employees take one or more of the ASE examinations and the EPA Section 605 air conditioning certification. The county’s incentive program allows successful technicians to earn an additional 15-percent professional incentive pay increase in their annual salary. However, those employees can earn only one professional incentive increase within a two-year period.
How Much Should You Pay?
There are no industry standards for certification incentive pay, often negotiated as part of a union agreement. However, there are ranges. Many government fleet operations pay master-level ASE mechanics an additional $1-$2 per hour. This can be structured in a variety of ways. One example is the payment of 40-45 cents per hour for passing four ASE tests in either the automotive or the medium/heavy truck series and the addition of 10-15 cents per hour for each additional test passed. If a mechanic completes all eight exams, many fleets will add an additional 20 cents per hour to their salary, bringing the total incentive from $1 to $2 per hour for a master tech certificate. One reason for the pay variation is that job tenure often influences the amount of increase. ASE credentials must be recertified every five years. Typically, technicians must renew prior to the expiration date to maintain the incentive pay. It is a good idea to require technicians to bring in the original ASE certificate(s) so the payroll department can verify certification and keep a copy in its files. Some fleet operations, but not all, reimburse mechanics for the expense of ASE certification.
The Town of Greenwich, Conn., offers another variation of a certification incentive program. In the 2005-FY budget, Fleet Director Betty Linck C.F.M started a program called Project Blue Seal. Under the program, if the shift foreman obtained a Master ASE certification, a new level would be created, one pay grade up to a shift supervisor, eliminating the shift foreman position. The shift supervisors would have to maintain their ASE Master certifications and recertify as a job requirement. HD mechanics who obtain four ASE certifications, from courses selected by Linck, would move up a pay grade to HD vehicle technician status. Technicians who do not recertify drop back a grade. Technicians pay for the ASE testing and study and take the test on their own time. As a union shop, those who did not want to certify could remain at the lower pay rate and grade. New hires to the Town of Greenwich had to commit to take the ASE certifications to become a HD technician.
The Bottom Line
Unfortunately, some fleet operations have been stymied in their effort to institute incentive pay programs by either the mechanics’ union, the HR department, or both. These fleets lose out because by incentivizing technicians to achieve ASE certification improves vehicle/equipment knowledge, elevates skill levels, and keep them
up-to-date with changing automotive and diagnostic technologies. These incentive pay plans are money well spent.
Let me know what you think.
mike.antich@bobit.com
More Operations

How to Manage Conflict for Your Fleet Operations
Conflict management is becoming a core leadership skill. Here are five strategies fleet leaders should know.
Read More →
Turning Connected Vehicle Data Into Decisions That Matter
Fleet leaders have more data than ever, but turning that data into clear, actionable decisions remains a challenge. This white paper shows how leading organizations are using connected vehicle data to improve safety, reduce costs, and optimize fleet performance. Learn how to turn insight into action across your fleet.
Read More →
Cameras, Safety and Insurance: From Reactive Claims to Real-time Prevention
Commercial auto remains one of the most challenging and costly lines of coverage for fleet operators and insurers alike. Learn more about how to effectively address these issues from Onur Aksan, Enterprise Business Development Executive, Geotab.
Read More →Are You Tracking Your Fleet's True Total Cost of Ownership?
Bobit Business Media surveyed 190 fleet professionals and found that while most fleets are tracking costs, fragmented systems and data gaps are keeping true TCO visibility out of reach. With rising pressure to control spend in an increasingly volatile environment, the gap between what fleets think they know and what the data actually shows is wider than you might expect. See how your peers are managing costs today and where the industry still has room to improve.
Read More →
Turn Fleet Data Into Smarter Decisions
Fleet leaders have access to more operational data than ever, but disconnected systems and unclear metrics often slow decision-making instead of improving it. This article outlines five practical steps fleets can take to transform fragmented data into actionable insights that improve planning, safety, utilization, and long-term performance.
Read More →
Hybrids: Electrification Without the Challenges
For fleet managers, fuel is one of the biggest line items in the budget — and it's one hybrids can shrink without changing how your people work. Download the eBook to see the numbers, understand the technology, and get a step-by-step guide to making the switch.
Read More →
How NOV Uses Telematics to Improve Fleet Safety Across 160 Locations
James Victory of NOV discusses how the company manages fleet safety, maintenance, and telematics across more than 150 locations supporting oilfield operations throughout the U.S.
Read More →
Fleet Meets: Steven Santostasi
This edition of the Fleet Meets series features Steven Santostasi, the current TSP channel manager for Ford Pro.
Read More →
Why Fleet Managers Are Replacing Departmental Vehicles with Shared Motor Pools
Departmentally assigned vehicles often create hidden costs through underutilization, poor visibility, and increased administrative burden. This white paper explores how shared motor pool strategies help fleets reduce costs, improve accountability, and optimize vehicle utilization.
Read More →Soap Box Derby Challenge: Assembling the Crew
Meet Gabriel, Matthew, and Angel — the team helping bring this soap box derby build to life.
Read More →
