Automotive Fleet
MenuMENU
SearchSEARCH

Improving ETAs: Dispatch Quickest, Not Nearest Driver

This new approach to fleet management offers more benefits than “nearest driver” solutions and can precisely calculate estimated time of arrival (ETA).

by Michael Geffroy
June 12, 2012
3 min to read


The benefits of traditional fleet management solutions that effectively dispatch the nearest vehicle have been well documented: fast return on investment (ROI), productivity increases, reductions in fuel consumption, etc. But, consider the possibilities of a fleet management solution that not only has the ability to dispatch the nearest driver to a customer or situation, but can identify the driver who can arrive quickest (because nearest is not necessarily quickest, unless your vehicle can fly). The ability to find the quickest over nearest route presents a host of possibilities and opportunities to serve customers better and run an even leaner and more efficient operation.

Ad Loading...

Using Data to Dispatch Drivers
The ability to dispatch the driver who can reach the customer the quickest depends on a host of data; data that harnesses the best and freshest maps, data that factors in historical traffic patterns at any time of day, and real-time data that factors in live events such as accidents, weather delays, lane closures, and traffic-slowing construction.

The same information that provides the capability to pinpoint the driver who can get to customers the quickest, in turn, provides the data to calculate a more precise estimated time of arrival (ETA) — valuable information that has broad implications for fleet operations of all types and sizes.

The more accurate the ETA, the smoother fleet operations can run. It gives schedulers the ability to plan a more predictable and productive day, provides reassurance and certainty to customers, reduces overtime due to unexpected delays, and results in an improved, less stressful work environment for dispatchers and drivers.

Ad Loading...

Seeing Improvements
Using this approach to fleet management has generated significant results. For example, a provider of ready-mix cement that has just 20 minutes to get its customer pours completed before the load spoils reports an increase in on-time deliveries by 25 percent. Another company that rents industrial warehouse equipment has improved its job turnaround time by 40 percent per vehicle by manipulating notification tools that allow technicians to reduce their waiting time at customer locations.

According to John Brandon, owner of Veteran’s Security, using this method has cut average response time down by 25 percent. “We know when a vehicle arrives at a location and when it leaves. We know they are traveling the most efficient routes, we know their speed. We know that at any given time we have the information to respond to any customer question or concern,” Brandon said.

Providing Benefits

Using this new approach can result in significant benefits for fleets, including:

• Better scheduling. Reach more customers each day, improve productivity, reduce expensive overtime, and provide a more stress-free environment for dispatchers and drivers.
• Enhance customer satisfaction. The ability to provide customers with accurate ETAs results in less anxious, better informed, and more satisfied customers.
• Meet service-level agreements. Avoid the penalties of not meeting the requirements of service-level agreements with strict delivery time windows.
• Reduce wait times. Customers will be more prepared to accept delivery when given a precise ETA.

The ability to be prompt, reliable, and on-time is crucial to the success of any business. Whether the business environment is emergency response or a provider of general or transportation services, quick response with precise ETAs provide a host of opportunities to serve customers better while running a smoother, more efficient operation — because no matter the business, time is money. FF

About the Author
Michael Geffroy is vice president of sales for TomTom’s North America Business Solutions. He can be reached at michael.geffroy@tomtom.com.

Subscribe to Our Newsletter

More Operations

Amalgamation of fleet operating costs for 2026
Operations•by Chris Brown•November 1, 2026

Managing Fleet Costs in an Era of Permanent Volatility

Fleet operating costs have risen more than 20% since 2020, raising a key question: When does extending a vehicle's service life stop making financial sense?

Read More →
An Automotive Fleet podcast thumbnail
Operations•October 29, 2026

The Next Evolution of Fleet Management: Autonomous Operations

This opening keynote session at the Fleet Forward Conference highlights the future of autonomous driving for fleets.

Read More →
A picture of a transparent catalytic converter with blue text and the Automotive Fleet logo on the top.
Operations•October 29, 2026

How to Reduce the Total Cost of Risk From Catalytic Converter Theft

A stolen catalytic converter can cost fleets far more in downtime and lost productivity than in repairs. A total-cost-of-risk approach can help fleet managers quantify their exposure and prioritize theft prevention.

Read More →
Ad Loading...
AF news recap thumbnail
Operations•by Faith Howell•October 26, 2026

Personal-Use Charges Rise as Vehicle Values Fall | AF News Recap

Personal-use charges are climbing, wholesale used-vehicle values are declining, and commercial fleet sales growth is slowing. This week, we're breaking down the latest fleet data, plus how Element Fleet Management is helping Waymo prepare for its first Canadian robotaxi market.

Read More →
A transparent blue background of a hand stamping a paper is the background of text that says "What about fleet policy exceptions?" with the Automotive Fleet logo in the bottom right corner.
Operations•by Faith Howell•October 20, 2026

Here's When You Should Make an Exception to Fleet Policy

Fleet policies are designed to create consistency, but not every driver or situation fits neatly within standard rules.

Read More →
A hand writing on an ipad with a transparent AI graphic over it
Operations•October 20, 2026

AI-Native or AI-Acquired: What Should Fleet Managers Look for in an AI Platform?

Six questions can help fleet managers look beyond AI marketing claims to evaluate integration, data access, and real-world operational performance.

Read More →
Ad Loading...
Chevin 2026 Buyes Guide cover
Sponsored•October 14, 2026

A buyer's guide to fleet management software in 2027

Buying fleet management software in 2027 means looking beyond features and price. As fleet operations, technology and expectations evolve, this guide explores what today’s fleet professionals should consider when choosing a system that can deliver value now and adapt to what comes next.

Read More →
An overhead image of a freeway system with no vehicles
Sponsored•by Shelley Mika•October 13, 2026

What Will Shape the Next Era of Fleet Management?

EVs, AI, and autonomous vehicles are reshaping fleet management. Discover what’s ahead—and how fleet leaders can prepare for the next era.

Read More →
A Cox Fleet technician working on the left with the rear view of a military man saluting a flag on the right
Operations•October 8, 2026

How Fleets Can Recruit and Train Veterans for Technician Roles

Here's how the technician shortage has affected uptime for fleets, and what to do about it.

Read More →
Ad Loading...
A transparent toll background with the Automotive Fleet logo and Neology logo on top.
Operations•October 5, 2026

Avis Budget Group Deploys Neology Toll Management Technology Across Major Brands

Neology’s neoFleet platform will manage toll transactions and toll-authority operations for vehicles across Avis, Budget, Payless, Budget Truck and Zipcar.

Read More →