Automotive Fleet
MenuMENU
SearchSEARCH

Improving ETAs: Dispatch Quickest, Not Nearest Driver

This new approach to fleet management offers more benefits than “nearest driver” solutions and can precisely calculate estimated time of arrival (ETA).

by Michael Geffroy
June 12, 2012
3 min to read


The benefits of traditional fleet management solutions that effectively dispatch the nearest vehicle have been well documented: fast return on investment (ROI), productivity increases, reductions in fuel consumption, etc. But, consider the possibilities of a fleet management solution that not only has the ability to dispatch the nearest driver to a customer or situation, but can identify the driver who can arrive quickest (because nearest is not necessarily quickest, unless your vehicle can fly). The ability to find the quickest over nearest route presents a host of possibilities and opportunities to serve customers better and run an even leaner and more efficient operation.

Using Data to Dispatch Drivers
The ability to dispatch the driver who can reach the customer the quickest depends on a host of data; data that harnesses the best and freshest maps, data that factors in historical traffic patterns at any time of day, and real-time data that factors in live events such as accidents, weather delays, lane closures, and traffic-slowing construction.

The same information that provides the capability to pinpoint the driver who can get to customers the quickest, in turn, provides the data to calculate a more precise estimated time of arrival (ETA) — valuable information that has broad implications for fleet operations of all types and sizes.

The more accurate the ETA, the smoother fleet operations can run. It gives schedulers the ability to plan a more predictable and productive day, provides reassurance and certainty to customers, reduces overtime due to unexpected delays, and results in an improved, less stressful work environment for dispatchers and drivers.

Ad Loading...

Seeing Improvements
Using this approach to fleet management has generated significant results. For example, a provider of ready-mix cement that has just 20 minutes to get its customer pours completed before the load spoils reports an increase in on-time deliveries by 25 percent. Another company that rents industrial warehouse equipment has improved its job turnaround time by 40 percent per vehicle by manipulating notification tools that allow technicians to reduce their waiting time at customer locations.

According to John Brandon, owner of Veteran’s Security, using this method has cut average response time down by 25 percent. “We know when a vehicle arrives at a location and when it leaves. We know they are traveling the most efficient routes, we know their speed. We know that at any given time we have the information to respond to any customer question or concern,” Brandon said.

Providing Benefits

Using this new approach can result in significant benefits for fleets, including:

• Better scheduling. Reach more customers each day, improve productivity, reduce expensive overtime, and provide a more stress-free environment for dispatchers and drivers.
• Enhance customer satisfaction. The ability to provide customers with accurate ETAs results in less anxious, better informed, and more satisfied customers.
• Meet service-level agreements. Avoid the penalties of not meeting the requirements of service-level agreements with strict delivery time windows.
• Reduce wait times. Customers will be more prepared to accept delivery when given a precise ETA.

The ability to be prompt, reliable, and on-time is crucial to the success of any business. Whether the business environment is emergency response or a provider of general or transportation services, quick response with precise ETAs provide a host of opportunities to serve customers better while running a smoother, more efficient operation — because no matter the business, time is money. FF

About the Author
Michael Geffroy is vice president of sales for TomTom’s North America Business Solutions. He can be reached at michael.geffroy@tomtom.com.

Subscribe to Our Newsletter

More Operations

Two employees pull opposite ends of a rope in a tug-of-war, illustrating workplace conflict and the leadership strategies fleet organizations use to improve communication and teamwork.
Operationsby Faith HowellJune 8, 2026

How to Manage Conflict for Your Fleet Operations

Conflict management is becoming a core leadership skill. Here are five strategies fleet leaders should know.

Read More →
wheel geotab image
SponsoredJune 1, 2026

Turning Connected Vehicle Data Into Decisions That Matter

Fleet leaders have more data than ever, but turning that data into clear, actionable decisions remains a challenge. This white paper shows how leading organizations are using connected vehicle data to improve safety, reduce costs, and optimize fleet performance. Learn how to turn insight into action across your fleet.

Read More →
A person holding a clipboard and writing on an inspection checklist beside the wheel of a large white vehicle, likely conducting a fleet or safety inspection.
SponsoredJune 1, 2026

Cameras, Safety and Insurance: From Reactive Claims to Real-time Prevention

Commercial auto remains one of the most challenging and costly lines of coverage for fleet operators and insurers alike. Learn more about how to effectively address these issues from Onur Aksan, Enterprise Business Development Executive, Geotab.

Read More →
Ad Loading...
fleetio coast pay
SponsoredMay 29, 2026

Are You Tracking Your Fleet's True Total Cost of Ownership?

Bobit Business Media surveyed 190 fleet professionals and found that while most fleets are tracking costs, fragmented systems and data gaps are keeping true TCO visibility out of reach. With rising pressure to control spend in an increasingly volatile environment, the gap between what fleets think they know and what the data actually shows is wider than you might expect. See how your peers are managing costs today and where the industry still has room to improve.

Read More →
Promotional graphic for a fleet management whitepaper titled “From Data Overload to Decisive Action: 5 Steps to Drive Smarter Fleet Decisions.” The design features a row of white commercial fleet vans, blue and lime-green branding, and supporting text about using telematics data to improve fleet performance, driver behavior, safety, and operational decision-making. A highlighted quote reads, “The challenge is no longer collecting data. The challenge is using it effectively.” The Utilimarc logo appears at the bottom alongside the website URL.
SponsoredMay 28, 2026

Turn Fleet Data Into Smarter Decisions

Fleet leaders have access to more operational data than ever, but disconnected systems and unclear metrics often slow decision-making instead of improving it. This article outlines five practical steps fleets can take to transform fragmented data into actionable insights that improve planning, safety, utilization, and long-term performance.

Read More →
SponsoredMay 15, 2026

Hybrids: Electrification Without the Challenges

For fleet managers, fuel is one of the biggest line items in the budget — and it's one hybrids can shrink without changing how your people work. Download the eBook to see the numbers, understand the technology, and get a step-by-step guide to making the switch.

Read More →
Ad Loading...
Man speaking during an Automotive Fleet interview beside text reading “The 60% Driver Improvement Nobody Expected!” with blue motion graphics background.
Operationsby Chris BrownMay 14, 2026

How NOV Uses Telematics to Improve Fleet Safety Across 160 Locations

James Victory of NOV discusses how the company manages fleet safety, maintenance, and telematics across more than 150 locations supporting oilfield operations throughout the U.S.

Read More →
A graphic with Ford Pro's Steven Sanstostasi's headshot on it representing the Fleet Meets series.
Operationsby Faith HowellMay 14, 2026

Fleet Meets: Steven Santostasi

This edition of the Fleet Meets series features Steven Santostasi, the current TSP channel manager for Ford Pro.

Read More →
Cover of a whitepaper titled “The Hidden Costs of Departmentally Assigned Vehicles on Your Fleet” featuring a black fleet vehicle driving on a road at sunset. Subheadline reads: “Discover how your fleet can reduce costs and minimize risk by implementing vehicle sharing.” The document focuses on fleet optimization, vehicle sharing, cost reduction, utilization tracking, and risk management for fleet operations.
SponsoredMay 13, 2026

Why Fleet Managers Are Replacing Departmental Vehicles with Shared Motor Pools

Departmentally assigned vehicles often create hidden costs through underutilization, poor visibility, and increased administrative burden. This white paper explores how shared motor pool strategies help fleets reduce costs, improve accountability, and optimize vehicle utilization.

Read More →
Ad Loading...
Three team members in shop with Chris
Operationsby Chris BrownMay 12, 2026

Soap Box Derby Challenge: Assembling the Crew

Meet Gabriel, Matthew, and Angel — the team helping bring this soap box derby build to life.

Read More →