Automotive Fleet
MenuMENU
SearchSEARCH

How Will Atlis Motor Vehicles Prevail in a Crowded EV Market?

The electric truck maker is planning an IPO this summer. But in a crowded field of at least 25 independent makers of commercial electric vehicles, success entails more than just producing a truck.

Chris Brown
Chris BrownAssociate Publisher
Read Chris's Posts
May 4, 2022
How Will Atlis Motor Vehicles Prevail in a Crowded EV Market?

Atlis Motor Vehicles’ executives Mark Hanchett, founder & CEO; Annie Pratt, president; Apoorv Dwivedi, chief financial officer; and Roger Townsend, vice president of engineering, answered questions during the company’s press conference announcing the IPO on May 4.

Photo: Atlis Motor Vehicles

3 min to read


On May 4, Atlis Motor Vehicles announced plans for an initial public offering to occur this summer. The Mesa, Arizona-based company intends to list on the Nasdaq under the ticker symbol "AMV."

Atlis is developing the proprietary battery technology, electric motors, and modular system architecture for the Atlis XT, a purpose-built electric pickup for fleets working in agriculture, service, utility, and construction industries. 

Ad Loading...

Atlis distinguishes itself publicly by the fact that currently available electric vehicles “don’t have the true capabilities to compete in the work truck market,” it believes.

Atlis is out to prove that it does. Built on the Atlis XP platform, the XT is targeted to match the capabilities of gas- and diesel-powered trucks: It offers maximum towing of 17,000 lbs. and a hitch and a max tow rating of 35,000 lbs. GCWR with fifth wheel and gooseneck. Targeted maximum range is 500 miles.

XT configurations include two-door or four-door models, service body upfits, and 6.5-foot and 8-foot beds with dual rear wheel option. XT owners will be able to choose from a 300-, 400-, or 500-mile battery pack that ranges from 125kWh up to 250kWh capacity and is expected to fully charge in 15 minutes using a 1.5 MW charging station.

The specs, at least on paper, are eye popping. But how does the company plan to prevail for the long haul in a crowded field of at least 25 independent makers of commercial electric vehicles?

Atlis Motor Vehicles’ executives Mark Hanchett, founder & CEO; Annie Pratt, president; Apoorv Dwivedi, chief financial officer; and Roger Townsend, vice president of engineering, answered that question during the company’s press conference announcing the IPO.

Ad Loading...

According to Dwivedi, the public EV companies on the market today have raised on average more than $2 billion before they generate any revenue or get a product to market.

Hanchett said that unlike other companies’ three-to-five-year path to revenue, Atlis is revenue-generating today. That revenue is being generated through an agreement to supply its battery packs and platform technologies to an unnamed customer. Hanchett wouldn’t divulge further details, other than Atlis will be delivering to this customer beginning in September and over the next several years.

“We are not an EV company,” Hanchett continued. “We're not an OEM. … We are a vertically integrated technology company that focuses on electric vehicles and the surrounding infrastructure and ecosystem.”

“The (XT pickup) represents our flagship product as part of a much larger vision (involving) connected ecosystems, charging infrastructure, maintenance, service, (and) the energy side,” he said, adding that the company’s XP platform as a key to scale, as the platform can be purposed for different bodies and configurations.

Hanchett followed: “We are building out verticals that allow us to rapidly scale once we're shipping vehicles, and it starts with the battery technology. The next big hurdle is battery production. We don't see that as a bottleneck moving forward because we've actually started building battery cells.”

Ad Loading...

Dwivedi separated the market into the companies that assemble a vehicle from outsourced chassis, components, and batteries, and those such as Tesla, Rivian, and Lucid, who built from the ground up. Atlis falls into the latter, he said.

“The companies that are successful are the ones that are building the capabilities, developing the expertise, and developing the products in house. We're taking that approach and that template and taking it to the to the next level.”

Regarding orders, Pratt said Atlis has over 60,000 reservations to date. While those are “hand raisers” and not signed orders, about 20,000 of those have invested in the company’s money raises to date. “We believe those 20,000 are going to convert at a significantly higher rate than just the unpaid hand raisers,” she said.

Pratt also mentioned a signed contract from a company called Australian Manufactured Vehicles to purchase 19,000 trucks in Australia as soon as production is ready.

Subscribe to Our Newsletter

More Fleet Forward

FFC seminar speaker card Cost of Crashes
Fleet Forwardby StaffJuly 31, 2026

NETS Crash-Cost Data and CoolSys’ 80% Loss Reduction Take Center Stage at FFC

NETS will present findings from its latest Cost of Crashes research, then CoolSys safety leader and author Shawn Martinez will explain how the company built a safer driving culture across 3,500 employees.

Read More →
seminar card for Gray Fleet Risk session at Fleet Forward Conference
Fleet Forwardby StaffJuly 24, 2026

Is Your Grey Fleet Creating an Unmanaged Safety Risk?

NCR Atleos Fleet Manager Jose Rocha will join Cardata and SambaSafety experts at Fleet Forward Conference to examine how fleets can extend safety oversight to every employee who drives for business.

Read More →
speaker image for Fleet Forward Conference session on agentic AI
Fleet Forwardby StaffJuly 22, 2026

Agentic AI Session at FFC Will Help Fleets Turn Data Into TCO Action

Mike Albert Fleet Solutions and Motorq will show how agentic AI can uncover maintenance, fuel, and utilization savings buried across disconnected fleet data.

Read More →
Ad Loading...
Graphic featuring the seven 2026 Fleet Hall of Fame nominees: Elsie Lucia, John Dmochowsky, Lee Miller, Frank Memolo, Roger Peterson, Mark F. Petersen, and Dave Durepo.
Fleet Forwardby Faith HowellJuly 21, 2026

Voting Opens for 2026 Fleet Hall of Fame

See the nominations for the 2026 Hall of Fame and select your choice for this year's class!

Read More →
Cover of the "Top 50 Green Fleets" report presented by Automotive Fleet and Inspiration Fleet, featuring an aerial nighttime photo of a lit highway interchange with looping ramps.
SponsoredJuly 16, 2026

The Top 50 Green Fleets

The List Is in: The Top 50 Green Fleets

Read More →
visionary finalists
Fleet Forwardby Faith HowellJuly 16, 2026

7 Fleet Professionals Named Finalists for the 2026 Fleet Visionary Award

Meet the 2026 nominees for the Fleet Visionary Award.

Read More →
Ad Loading...
a graphic of the 9 finalists for the 2026 fleet manager of the year
Fleet Forwardby Faith HowellJuly 15, 2026

9 Fleet Leaders Nominated for the 2026 Fleet Manager of the Year Award

Meet the nine finalists for the 2026 Fleet Manager of the Year Award.

Read More →
title card for the 2026 Fleet Forward Conference
Fleet Forwardby StaffJuly 13, 2026

Fleet Forward Conference to Debut First Registration-Based Analysis of Largest Commercial Fleets

The session will deliver an exclusive first look at registration data covering more than 1.5 million commercial vehicles, offering one of the industry's most detailed views of the private fleet market.

Read More →
Collage of Fleet Forward Conference photos and Registration Open wording
Fleet Forwardby StaffJuly 7, 2026

Registration Opens for 2026 Fleet Forward Conference

Held on the East Coast for the first time, the Washington, D.C.-area event features expert-led education, a new IIHS Crash Test Experience, and collocation with the NAFA’s Fleet Safety Symposium.

Read More →
Ad Loading...
Composite graphic featuring portraits of NAFA’s 2026 Fellows: Clyde “Dale” Collins, Patti Earley, Bryan Flansburg, Bob Mossing and Cedric Roberts, recognized for fleet leadership and service.
Fleet Forwardby News/Media ReleaseJune 11, 2026

Earley, Mossing Named to NAFA's 2026 Class of Fellows

The honor recognizes five outstanding professionals whose leadership, service and contributions have made a significant impact on NAFA and the fleet management profession.

Read More →