Automotive Fleet
MenuMENU
SearchSEARCH

How to Maximize Truck Resale Values

Regardless of the vocational application, companies are in the business of “manufacturing” used vehicles. Today’s new truck is tomorrow’s used truck. How you spec a truck has a direct bearing on its future resale value.

Mike Antich
Mike AntichFormer Editor and Associate Publisher
Read Mike's Posts
November 8, 2016
How to Maximize Truck Resale Values

Photo: istockphoto.com

5 min to read


For fleets that run their medium-duties until the “wheels fall off,” resale may not be the highest priority at the time of vehicle purchase. But, for those that intend to replace their trucks every five to seven years or sooner, how a truck is spec’ed has a direct bearing on its future resale, which, if done correctly, will reduce its total lifecycle costs.

Engine Specifications

You should spec diesel engines that can generate more than 230 hp because the higher ratings can be used for a wider range of applications, thereby expanding the potential pool of customers in the secondary market.

Ad Loading...


With that said, the key is balancing your current needs with future resale considerations. When choosing displacement and horsepower, keep it in perspective. You don’t want to spec engine overkill, such as higher than necessary displacement or horsepower just to get a better residual at the end, because the higher resale could be offset by spending much more on acquisition and fuel than necessary.

Determine the horsepower/torque “sweet spot” where the truck offers sufficient power for its initial duty cycle while increasing your customer pool for future resale, without paying too much up front.

Transmission Implications

“Incorrectly” spec’ing a transmission has enormous implications in the resale market. For instance, avoid spec’ing a manual transmission because this will limit your resale market. There are fewer qualified drivers today capable of driving a manual transmission than in the past. This is why automatic transmissions are acquired by most companies, which makes automatics more desirable from a resale perspective. In addition to resale value, an automatic transmission assists in driver acquisition, retention, lower maintenance costs, and more uptime.

Although a manual transmission offers substantial cost savings initially, that initial price advantage over an automatic transmission will likely be wiped out at the time of resale since there are fewer qualified drivers today capable of driving a manual transmission.

Also, when determining transmission specifications, remember to include the power take-off (PTO) provision, which is used to provide engine power to truck-mounted equipment, such as cranes, hydraulic hoists used to lift dump bodies, and air compressors. Even if there’s no need for PTO for the truck’s initial use, the availability of the PTO provision will make the truck more attractive in the secondary market because it saves the future owner from having to pay to add the provision after the fact. The PTO is a low-cost option that can reap greater dollars at the time of resale.

Ad Loading...

Under-Spec’ing Limits Buyers

An important resale consideration is not to under-spec a truck. While buying minimal horsepower and low-torque engines and least expensive transmissions may get your job done, will this be desirable to the next owner? Likewise, don’t acquire the lowest acceptable axle weight ratings and GVWR. This will limit the number of buyers who might consider buying the used unit. Similarly, don’t spec light-duty frame rails, wheels, and tires, which will also limit how a used unit can be utilized.

Over-Spec’ing Limits Buyers

Conversely, don’t over-spec a truck. Many companies over-spec trucks to allow them to carry more payload weight or to meet the demands of a severe-duty application. But, in the wholesale market, over-spec’ing impacts resale values because secondary users do not want to buy more truck than they need.

Most trucks today come standard with the necessities for resale and everything else is a choice about spec’ing the truck for a particular job purpose. The biggest spec’ing challenge is not to create a truck that is so specialized that there is little or no interest in the secondary market. Keep the upfit as generic as possible, while still spec’ing to fulfill the needs of your fleet application. This will increase the pool of prospective buyers on the back-end who do not want to spend a lot of additional money having to reconfigure or redesign the upfit when buying a used vehicle.

Admittedly, a vehicle can also be over-spec’ed where the resale isn’t hurt (and it may generate greater dollars) but the initial acquisition cost, lower fuel economy, and overall higher lifecycle costs will make it the wrong choice.

Exterior Color is Important

A good rule of thumb is to avoid spec’ing unusual exterior colors. Typically, white is the common color of most fleet vehicles and, as an exterior color, it conforms to market preference when remarketing a unit.

Ad Loading...

But, there are exceptions. Some fleets prefer to have their vehicles “stand out” using elaborate paint schemes or unusual colors. While this may be important in meeting a corporate image or reinforcing a marketing campaign, these units require additional expense at the end of their service lives to be “de-identified,” further eroding net resale return. In short, non-standard colors will negatively impact the resale price of a unit. If possible, stay with white as a base color.

An alternative to painting a vehicle in a non-traditional color is to instead use a wrap for a branding scheme.

On the flip side, a full-vehicle wrap or complicated graphics will likewise require de-identification, delaying the remarketing of the unit and adding cost that will be deducted from the net resale proceeds to be realized.
If the graphics are particularly difficult to remove, repainting may still be necessary. The typical secondary buyer is looking to put the vehicle into service as quickly as possible and the need to repaint it will inhibit a sale.

Don’t Forget the Interior

The vehicle cabin interior is one of the first things noticed by used-truck buyers whether they’re looking at an over-the-road vehicle or a vocational day cab. Spec’ing bare-bone units by skimping on driver amenities will lower the resale price. Avoid spec’ing an “economy” grade interior, which offers no radio, power windows, or locks. Attempting to control acquisition costs by minimizing driver amenities is being penny-wise, pound foolish. 

Originally posted on Work Truck Online

Subscribe to Our Newsletter

More Vehicle Research

Commercial Fleet
SponsoredJuly 23, 2026

The Top 300 Commercial Fleets

The Top 300 Commercial Fleets: See the List

Read More →
Front three-quarter view of a red 2027 Toyota Prius parked in an urban setting, showcasing the updated hybrid sedan's sleek design, LED lighting and aerodynamic styling.

2027 Toyota Prius Receives Technology, Comfort Update

The hybrid adds dual-zone climate control for 2027 while retaining its fifth-generation hybrid system and Toyota Safety Sense 3.0.

Read More →
AF news recap thumbnail
Vehicle Researchby Faith HowellJuly 21, 2026

Leaders, Data, and the Future of Mobility | AF News Recaps

From Fleet Manager of the Year finalists to connected vehicle privacy and the future of urban mobility, this week's biggest fleet stories are all about where the industry is headed next. Here's your Weekly Cheat Sheet.

Read More →
Ad Loading...
Side profile of a black 2027 Toyota Corolla Hatchback parked in front of a wood-paneled building, showing the compact hatchback's available 18-inch gloss white alloy wheels and updated styling.

2027 Toyota Corolla Hatchback Adds Digital Displays, Technology Updates

Compact hatchback receives larger standard displays, new wheel and color options, and continues with a 169-hp four-cylinder engine.

Read More →
Cover of the "Top 50 Green Fleets" report presented by Automotive Fleet and Inspiration Fleet, featuring an aerial nighttime photo of a lit highway interchange with looping ramps.
SponsoredJuly 16, 2026

The Top 50 Green Fleets

The List Is in: The Top 50 Green Fleets

Read More →
Aerial view of a multi-level highway interchange with Teletrac Navman and Respida logos, representing Teletrac Navman’s acquisition by Respida Capital and future growth in fleet management.
Telematicsby News/Media ReleaseJuly 16, 2026

Teletrac Navman Begins Next Chapter as Standalone Private Company

What's new with Teletrac Navman and its new owner?

Read More →
Ad Loading...
A 2027 red subaru uncharted drives down a road

Subaru Announces Pricing for 2027 Subaru Uncharted

Subaru has announced pricing for the 2027 Uncharted EV, which returns with no price increase, an estimated range of more than 300 miles, and a starting MSRP of $34,995.

Read More →
Two Fiat Topolino models shown on a bluff.
Vehicle Researchby Chris BrownJuly 9, 2026

What Should We Make of the Fiat Topolino?

This atypical low-speed vehicle is coming to the U.S. It's smaller than a Smart Fortwo and starts at $13,995.

Read More →
Graphic announcing the 2026 Autofleet Optimizers Awards winners, featuring headshots of leaders from USPS, DPD UK, Zipcar, Karmo, Dollaride, and Kari Ride Hailing.
Mobilityby News/Media ReleaseJuly 9, 2026

USPS, Zipcar, DPD UK, and Others Named Winners of The Optimizers Awards 2026

USPS, Zipcar, DPD UK, and other fleet organizations were recognized in the 2026 Optimizers Awards for initiatives involving route optimization, automation, AI, and fleet utilization.

Read More →
Ad Loading...
Green and black bar graphs showing 2026 versus 2025 fleet sales.
Vehicle Researchby Martin RomjueJuly 8, 2026

Commercial Fleet Sales Contribute To June, YTD Gains

The fleet sector has boosted its vehicle purchases at a reliable pace in the first half of this year compared with 1H 2025.

Read More →