Ed Bobit's Publisher's Page
I must say I am tired of reading quips from fleet administrators that feel their jobs are so demanding and subject to extinction.

Ed at his desk, 1990
As a man gets wiser, he expects less, and probably gets more than he expects.-Joseph Farrell
It is a common observation that those who dwell continually upon their expectations are apt to become oblivious to the requirements of their actual situation.-Charles Sanders Peirce
What a wonderful world this would be if we all did as well today as we expect to do tomorrow.-Anonymous

Ed at his desk, 1990
If you are like me, the letters we receive that are unsigned or in the "anonymous" category are ones that I discount rather quickly. A few weeks ago I received one of them with a cover letter and knew exactly who wrote the following letter and I'd like to share it with you.
As a person who has marketed leasing and fleet management to prospective lessees for the last 11 years and has done so for 3 national lessors, successfully I might add; I must say I am tired of reading quips from fleet administrators that feel their jobs are so demanding and subject to extinction.
What about the lessors' salespeople? Or for that matter, the entire marketing group of a lessor?
Our tenure stinks. We live and die by signing a new lessee (fleet administrator). Our yields are so pathetic that we can barely afford to write the deal. If we condone fleet management, the fleet administrator thinks he may become obsolete
It's difficult enough to secure new business and maintain existing accounts without having to deal with this ridiculous paranoia. (Incidentally I do not represent a lessor that leases to Greyhound).
If anything, the leasing salesperson is about to become extinct because it's going to be almost impossible to write enough profitable business to justify our existence.
Let the fleet administrators know that it's about time they quit grinding us and that we want their trust and allegiance, not their pouting!-Name and Address Withheld.
Now I happen to know the guy who wrote this letter and I can tell you that I've had days like he obviously has which prompted him to write this letter. The publishing business can gnaw at you, too.
After a considerable amount of time pondering his message I decided it would be helpful to all of us to reflect on what he is really saying. It's a tough hard world out there!
All you have to do is to recognize the pressures at the corporate fleet manager's environment; or look at the plight of the fleet car dealer who has been shaved to a mere pitance of his sales; or to the automakers themselves who are finding that it is sorely more expensive to get the business today. We all have the burden to make what we are doing cost less and still get the business or the job done.
What we may be forgetting is that the people we are doing business with face the same objectives that we do and some even face the same ultimate alternative of being replaced. Why don't we conduct our daily business with a little empathy for the other person and make some of those tough days a bit more palatable for both?
More Operations

Fleet Has a Talent Pipeline Problem. What Comes Next? | AF News Recap
Where will fleet’s next generation of leaders come from? This week, we’re looking at the industry’s talent pipeline, what certification can add to a fleet career, how to build an award-worthy track record, and the return of Automotive Fleet’s Personal Use Survey.
Read More →
Smith System Launches Driver Risk Management Program
Fleets have more driver data than ever, but identifying risky behavior doesn't necessarily correct it. Smith System's new Driver Risk Management program combines monitoring, training, and follow-up coaching to help fleets connect risk signals with driver intervention.
Read More →
Automotive Fleet Opens 2026 Personal Use Survey for Commercial Fleet Managers
Less than two weeks left! Commercial and corporate fleet managers are invited to share how their organizations handle company vehicle personal-use policies, charges, and driver eligibility.
Read More →
From AI Prompts to AI-Generated Safety Songs | AF News Recap
Can better prompts make AI more useful for fleet managers? This week, we’re breaking down smarter fleet analysis, an AI-assisted experiment that turned safety training into music, and what happened to fuel prices in August.
Read More →
How to Write Better AI Prompts for Fleet Analysis
Include these six elements in your fleet prompts to generate more relevant analysis and accurate answers.
Read More →
Fleet Meets: Eric Kilgore
This edition of the Fleet Meets series features one of the industry's best leaders driving multi-market and national operations.
Read More →
Why Reactive Fleet Management Is Becoming Too Expensive to Sustain
Research highlights a growing need for proactive management strategies to address rising costs in fleet operations effectively.
Read More →
What Your Fleet KPIs Aren’t Telling You
Tracking fleet metrics is only useful when the data leads to better decisions. This guide helps fleet leaders assess cost, utilization, and downtime more accurately, identify performance gaps, and prioritize the actions that can improve operational results.
Read More →
Hidden in Plain Sight: Fleet Compliance Risks
Fleet compliance isn't just about having policies — it's about consistently enforcing them. This practical guide reveals six hidden compliance risks common in public sector and shared fleet operations and outlines proven strategies to improve visibility, accountability, and audit readiness
Read More →
Turning Fleet Payment Data into Executive Insights
Does data alone drive results in operations?
Read More →