Ed Bobit Publisher's Page
Sam Lee was a big man in spirit, devoted to his heritage, his community, and his religion. He also possessed that special kind of vision that most of us fondly wish we had innately. He was admired, envied, respected, and loved. God, we're going to miss him; and his memory will live.
We understand death for the first time when he puts his hand upon one whom we love.-George Bernard Shaw
If the general had known how big a funeral he was going to have, he would have died years ago.-Abraham Lincoln
What is the world to a man when his wife is a widow.-Irish proverb
Sam Lee was born and educated in Canada, and he began his association with the automotive industry through Chevrolet dealerships, first in New York and then in Chicago. It was in Chicago in 1948 that Lee organized Lee Fleet Management, Inc., and later moved the operation to Cleveland where he had purchased a Ford dealership. This company became one of the largest fleet and equipment leasing firms in the nation.
Lee acted as a consultant to America's largest concerns interested in modernizing their fleet operations, as well as helping established lease companies improve their operations. He also assisted car dealers in organizing lease departments.
After his companies were sold, Lee organized the Fleetway System in California, installing leasing departments in car dealerships in eight western states. The program was merged into the Chevway system, organized by Lee for Chevrolet.
Lee was editor and publisher of Lease News and author of three books: Introduction to Leasing, Automotive Transportation in Industry, and Fleet and Lease Manager's Handbook.
From 1972 to the end of 1979, Lee was vice president of marketing for Alameda Bancorporation's subsidiary, First Leasing Corporation.
He was a giant of a man. Not that you would confuse him with the Jolly Green Giant, or Goliath, or the Chicago bears' new draft choice known as the "Fridge." But he was sturdy in stature and a true Goliath of the fleet and leasing business. While my memory of him would place him over six fleet, he was big in many other ways. Great of heart, for instance; probably helping more people in this business of ours than anyone in history. He was long on knowledge. He knew, practiced, and developed every phase of the vehicle market and was considered an oracle when fleet and leasing problems arose. He was the guy you thought of when you were in trouble; or needed an answer; or had to be bailed out.
Many believed that he should have been a professor, or some other kind of legendary educator. He epitomized that "Gary Cooperish" kind of easy-going personality. He had that infectious ever-present smile, kind and warm, and his eyes were knowing. Sam, quite properly, could have held his own on the lecture circuit with the likes of Kissinger and Billy Graham, possessing the charisma of Kennedy and Reagan. He could speak eloquently for hours on his favorite topic of fleet and leasing. He delighted in relating the nuances of the business, recalling the almost-ancient stories that stoke the embers of our minds.
Sam Lee was a big man in spirit, devoted to his heritage, his community, and his religion. He also possessed that special kind of vision that most of us fondly wish we had innately. He was admired, envied, respected, and loved. God, we're going to miss him; and his memory will live.
More Operations

Fleet Meets: Eric Kilgore
This edition of the Fleet Meets series features one of the industry's best leaders driving multi-market and national operations.
Read More →
Why Reactive Fleet Management Is Becoming Too Expensive to Sustain
Research highlights a growing need for proactive management strategies to address rising costs in fleet operations effectively.
Read More →
What Your Fleet KPIs Aren’t Telling You
Tracking fleet metrics is only useful when the data leads to better decisions. This guide helps fleet leaders assess cost, utilization, and downtime more accurately, identify performance gaps, and prioritize the actions that can improve operational results.
Read More →
Hidden in Plain Sight: Fleet Compliance Risks
Fleet compliance isn't just about having policies — it's about consistently enforcing them. This practical guide reveals six hidden compliance risks common in public sector and shared fleet operations and outlines proven strategies to improve visibility, accountability, and audit readiness
Read More →
Turning Fleet Payment Data into Executive Insights
Does data alone drive results in operations?
Read More →
Automotive Fleet Opens 2026 Personal Use Survey for Commercial Fleet Managers
Commercial and corporate fleet managers are invited to share how their organizations handle company vehicle personal-use policies, charges, and driver eligibility.
Read More →
Gary Van Orden Retires After Nearly Four Decades in Commercial Fleet
From answering customer calls at Ford Motor Company to leading fleet sales across multiple OEMs and a fleet management company, Gary Van Orden's career reflects nearly four decades of leadership in commercial fleet.
Read More →
How Stellantis Plans to Get Ahead of Fleet Downtime
Vehicle acquisition may grab the headlines, but fleet uptime increasingly determines operating success. Darren Bradshaw of Mopar North America gives the details.
Read More →
Hyundai Releases 2027 Commercial Program Incentives
The 2027 Model Year "Fleet Street Incentives" are available to commercial and government fleets.
Read More →
It's All Downhill from Here! Fleet Industry Raises $22,000 for Skilled Trades Scholarships
Work Truck’s Lauren Fletcher and Automotive Fleet’s Chris Brown turned a friendly racing rivalry into $22,000 for automotive technology and skilled trades scholarships.
Read More →

