Detroit Is Soft-Peddaling the Muscle Market
Once considered the great white hope of the auto industry, Detroit this year is soft pedaling the muscle market. Chrysler is a notable exception. But even so, the emphasis on youth orientation seems to be fading.
Once considered the great white hope of the auto industry, Detroit this year is soft pedaling the muscle market. Chrysler is a notable exception. But even so, the emphasis on youth orientation seems to be fading.
JAVELIN
American Motors' entry is longer and wider than last year's model with major styling changes from front to rear. With a wheelbase of 110 inches and an overall length of 191.8 inches, the series offers three models: Javelin, Javelin SST, and Javelin AMX.
Most noticeable styling changes are the sculptured raised front fender sections, sculptured hood and roof panels, and the "spoiler effect" of the trailing roof edge. Inside, the series has a new cockpit-type instrument panel, high-back bucket seats, and molded door panels which incorporate the arm rests.
BARRACUDA
Plymouth's popular performance series comes in six models this year: a sports coupe, hardtop, and convertible in the standard line; a hardtop in the Gran Coupe line; and a hardtop and convertible in the Cuda line. All are based on a 108 inch wheelbase with an overall length of 186.7 inches.
New front and rear end treatments in all lines reveal a stronger vertical grill treatment and redesigned tail lamps and backup lights. Elasfometric bumpers composed of high density molded urethane foam are available as an option. The standard engine is a 125 h.p., 198 CID six; but eight others are offered.
CHALLENGER
Minor changes in the front, rear and inferior are found in Dodge's Challenger series. In the front, a recessed grill is split into a pair of narrow horizontal rectangles that simulate air scoops. At the rear a similar treatment is used for the fail lights, backups, and turn signals to give continuity of design. Inside, new vinyl bucket seats are standard.
Based on a 110 inch wheelbase, the line offers an economy coupe, a hardtop and convertible, and an R/T model. The coupe has a 198 CID six cylinder engine, the standard Challenger employs a 225 CID powerplant and the R/T model has either a 383-4 or 340 CID engine.
MUSTANG
Ford, who started the whole pony trend back in 1964 has completely revamped its industry leader for '71. Two inches longer and wider and one-half to one inch lower (depending on the model), the Mustang displays a sleek flat-roof design on its sportsroof models and a "tunnel backlite" roof treatment on the hardtop models. At the rear, triple-lens tail lights dominate the fastback panel.
Standard for all models except the Boss 351 and the Mach I is a 250 CID IV six.
COUGAR
Dramatic changes in front end design and engineering highlight Mercury's specialty sports car. The new grille shows a strong Mark III influence. Wheelbase has been upped to 112 inches and tread has been increased three inches in the front and 2.5 inches in the rear.
Among the engineering changes are variable ratio power steering, steel guardrail protection and an improved air conditioning system. The convertible model now features a top linkage that provides more rear seat room. In addition, all '71 Cougars have flow-through ventilation systems.
CAMARO
Though Chevrolet introduced its sporty car in mid-year during 1970, it quickly captured the imagination of the buying public. In '71 changes are minimal in the model and indicate merely refinements and improvements. New high back front bucket seats will now be standard. Also changed are the steering wheel (now having a soft cushion center) and black soft control knobs on the instrument panel.
New options include an adjustable seat back for the driver, two new vinyl top colors, a lower front spoiler, and a full width rear spoiler that extends down the sides of the rear fenders.
Six engines are available ranging from a 250 to a 402 CID.
FIREBIRD
Pontiac's entry again features sleek styling, a choice of suspension and an endura front bumper. Available only as a two-door hardtop, four models are offered: the standard, Esprit, Formula, and Trans Am. All have a 108 inch wheelbase and measure 191.6 inches long.
New this year are high back bucket seats in the front, and optional rear seat consoles with ash tray and buckle storage pockets.
Self adjusting manual front disc brakes are standard on all except the Trans Am, which has power brakes. Power discs are available as an option on other models.
More Operations

Managing Fleet Costs in an Era of Permanent Volatility
Fleet operating costs have risen more than 20% since 2020, raising a key question: When does extending a vehicle's service life stop making financial sense?
Read More →
The Next Evolution of Fleet Management: Autonomous Operations
This opening keynote session at the Fleet Forward Conference highlights the future of autonomous driving for fleets.
Read More →
How to Reduce the Total Cost of Risk From Catalytic Converter Theft
A stolen catalytic converter can cost fleets far more in downtime and lost productivity than in repairs. A total-cost-of-risk approach can help fleet managers quantify their exposure and prioritize theft prevention.
Read More →
Personal-Use Charges Rise as Vehicle Values Fall | AF News Recap
Personal-use charges are climbing, wholesale used-vehicle values are declining, and commercial fleet sales growth is slowing. This week, we're breaking down the latest fleet data, plus how Element Fleet Management is helping Waymo prepare for its first Canadian robotaxi market.
Read More →
Here's When You Should Make an Exception to Fleet Policy
Fleet policies are designed to create consistency, but not every driver or situation fits neatly within standard rules.
Read More →
AI-Native or AI-Acquired: What Should Fleet Managers Look for in an AI Platform?
Six questions can help fleet managers look beyond AI marketing claims to evaluate integration, data access, and real-world operational performance.
Read More →
A buyer's guide to fleet management software in 2027
Buying fleet management software in 2027 means looking beyond features and price. As fleet operations, technology and expectations evolve, this guide explores what today’s fleet professionals should consider when choosing a system that can deliver value now and adapt to what comes next.
Read More →
What Will Shape the Next Era of Fleet Management?
EVs, AI, and autonomous vehicles are reshaping fleet management. Discover what’s ahead—and how fleet leaders can prepare for the next era.
Read More →
How Fleets Can Recruit and Train Veterans for Technician Roles
Here's how the technician shortage has affected uptime for fleets, and what to do about it.
Read More →
Avis Budget Group Deploys Neology Toll Management Technology Across Major Brands
Neology’s neoFleet platform will manage toll transactions and toll-authority operations for vehicles across Avis, Budget, Payless, Budget Truck and Zipcar.
Read More →
