Audi Introduces 2009 A4 to Fleet
A group of 43 fleet professionals tested the newest iteration of Audi’s mid-size sedan on the racetrack, against competitors, and in the hills of California’s Sonoma wine country.

2009 Audi A4
Donning space-age-style safety helmets, more than 40 fleet professionals track-tested the new Audi 2009 A4 handling and ride at a recent Audi Corporate Sales event at the Sonoma, Calif., Infineon Raceway.
The group also evaluated the A4 against competitor models on a slalom course and road-tested the mid-size sedan through the hills of Sonoma’s wine country.
Sportier Dimensions in Design
Audi bills the 2009 A4 as the sportiest in its segment, with an all-new dynamic suspension, longer, wider, and lower dimensions, and lighter weight. At 185.5 inches in overall length, the A4 boosts passenger space and provides just under 17 cubic feet of standard trunk space. Additionally, the front axle has been moved forward to further enhance flexibility and handling.
Available at U.S. dealerships this fall, the A4 sedan is launched with a 3.2L V-6 FSI engine and Quattro AWD that consumes an average 13-percent less fuel than preceding models. Also offered is an all-new 2.0 TFSI four-cylinder, expected to achieve a 15-percent improvement in fuel efficiency. Both engines are available with a new Tiptronic six-speed automatic transmission; a six-speed manual is available with the 2.0 TFSI sedan.
New optional technologies offered include variable ratio dynamic steering and Drive Select, a driver customizable system that varies engine, transmission, steering and suspension.

Reaction Positive
The sales event attendees found much to like in the new A4. Don Sedia, senior director, facilities & fleet for Barr Laboratories, “very much enjoyed the handling, design, and overall performance of the vehicle.”
Barr Labs is considering adding the A4 to its executive selector. “Although the A4 is a sophisticated vehicle, it is still understated. Many execs enjoy the privilege of driving an exec fleet vehicle, yet do not want to seem as if they are taxing their company with an unreasonably high-end vehicle expense,” said Sedia. “The Audi is perceived as, and may be able to provide, that privilege within reason.”
Cox Enterprises currently offers the A4 with the 2.0 turbo engine in its executive fleet to accommodate a corporate goal to reduce its carbon imprint, according to Roger Turner, senior fleet coordinator.
“Our executives can get good fuel economy and still have sports performance in their vehicle. As a result, I expect to add some 2009 Audi A4 2.0T vehicles to our fleet. Other bonus features for me include the A4 interior design, the extra rear leg room, and the ability to change to different driving modes,” said Turner.
For more information, including specs, visit www.audiusa.com/audi/us/en2/new_cars/Audi_A4.html.
More Operations

Fleet Has a Talent Pipeline Problem. What Comes Next? | AF News Recap
Where will fleet’s next generation of leaders come from? This week, we’re looking at the industry’s talent pipeline, what certification can add to a fleet career, how to build an award-worthy track record, and the return of Automotive Fleet’s Personal Use Survey.
Read More →
Smith System Launches Driver Risk Management Program
Fleets have more driver data than ever, but identifying risky behavior doesn't necessarily correct it. Smith System's new Driver Risk Management program combines monitoring, training, and follow-up coaching to help fleets connect risk signals with driver intervention.
Read More →
Automotive Fleet Opens 2026 Personal Use Survey for Commercial Fleet Managers
Less than two weeks left! Commercial and corporate fleet managers are invited to share how their organizations handle company vehicle personal-use policies, charges, and driver eligibility.
Read More →
From AI Prompts to AI-Generated Safety Songs | AF News Recap
Can better prompts make AI more useful for fleet managers? This week, we’re breaking down smarter fleet analysis, an AI-assisted experiment that turned safety training into music, and what happened to fuel prices in August.
Read More →
How to Write Better AI Prompts for Fleet Analysis
Include these six elements in your fleet prompts to generate more relevant analysis and accurate answers.
Read More →
Fleet Meets: Eric Kilgore
This edition of the Fleet Meets series features one of the industry's best leaders driving multi-market and national operations.
Read More →
Why Reactive Fleet Management Is Becoming Too Expensive to Sustain
Research highlights a growing need for proactive management strategies to address rising costs in fleet operations effectively.
Read More →
What Your Fleet KPIs Aren’t Telling You
Tracking fleet metrics is only useful when the data leads to better decisions. This guide helps fleet leaders assess cost, utilization, and downtime more accurately, identify performance gaps, and prioritize the actions that can improve operational results.
Read More →
Hidden in Plain Sight: Fleet Compliance Risks
Fleet compliance isn't just about having policies — it's about consistently enforcing them. This practical guide reveals six hidden compliance risks common in public sector and shared fleet operations and outlines proven strategies to improve visibility, accountability, and audit readiness
Read More →
Turning Fleet Payment Data into Executive Insights
Does data alone drive results in operations?
Read More →