Automotive Fleet
MenuMENU
SearchSEARCH

Jaguar Land Rover Developing a 'Moving' Seat

Jaguar Land Rover is developing a new seat meant to improve driver well-being by addressing the health concerns that come with sitting down for too long.

January 17, 2020
Jaguar Land Rover Developing a 'Moving' Seat

The seats will feature micromovements on the left and right side in order to make the driver's brain believe the driver is walking. 

Photo courtesy of Jaguar Land Rover. 

1 min to read


Jaguar Land Rover is developing a new seat meant to improve driver well-being by addressing the health concerns that come with sitting down for too long.

Ad Loading...

Jaguar Land Rover’s Body Interiors Research division is trialing a “morphable” seat that uses a series of actuators in the seat foam to create constant micro-adjustments that make your brain think you’re walking.

Ad Loading...

The company noted that by simulating the rhythm of walking, the technology can help mitigate against the health risks that come with sitting down for too long. The seats, the company added, could also be tailored to the driver and passengers.

Sitting in a vehicle for extended periods of time is something that fleet drivers are all too familiar with.

Health risks from being sedentary for too long include shortened muscles in the legs, hips, and gluteals, which can cause back pain. Weakened muscles also increase the likelihood of injury from falls or strains, Jaguar Land Rover noted.

More Operations

An overhead image of a freeway system with no vehicles
Sponsored•by Shelley Mika•October 13, 2026

What Will Shape the Next Era of Fleet Management?

EVs, AI, and autonomous vehicles are reshaping fleet management. Discover what’s ahead—and how fleet leaders can prepare for the next era.

Read More →
A Cox Fleet technician working on the left with the rear view of a military man saluting a flag on the right
Operations•October 8, 2026

How Fleets Can Recruit and Train Veterans for Technician Roles

Here's how the technician shortage has affected uptime for fleets, and what to do about it.

Read More →
A transparent toll background with the Automotive Fleet logo and Neology logo on top.
Operations•October 5, 2026

Avis Budget Group Deploys Neology Toll Management Technology Across Major Brands

Neology’s neoFleet platform will manage toll transactions and toll-authority operations for vehicles across Avis, Budget, Payless, Budget Truck and Zipcar.

Read More →
Ad Loading...
wedding album, car, and car keys
Operations•by Chris Brown•October 2, 2026

Fleet Personal-Use Charges Edge Higher in 2026

Nearly eight in 10 surveyed fleets allow personal use of company vehicles, while just over half of respondents report charging employees for the privilege.

Read More →
AF news recap thumbnail
Operations•by Faith Howell•October 2, 2026

The Future of Fleet + What’s Changing Right Now | AF News Recap

Could developments overseas offer a preview of what’s coming for U.S. fleets? This week, we’re looking at the future of AI, autonomy, and electrification, plus Ford Pro’s new certified pre-owned program, smarter vehicle offboarding, and a new way for fleets to manage toll expenses.

Read More →
blue text over top of the top view of cars in a parking lot
Operations•by Faith Howell•October 1, 2026

How to Handle Vehicle Offboarding

What do fleet managers need to do when a driver leaves?

Read More →
Ad Loading...
Motorq Whitepaper Cover - Fleet Managers Ultimate Playbook
Sponsored•October 1, 2026

Fleet Manager’s Ultimate Playbook: Navigating the New Standard in OEM Connectivity

Rising operating costs, driver safety concerns, and unplanned downtime are putting unprecedented pressure on modern fleets. Discover how fleet managers use embedded OEM connectivity and real-time vehicle data to cut TCO, prevent downtime, and protect drivers without aftermarket telematics hardware.

Read More →
A toll road with blue text a top
Operations•by News/Media Release•September 29, 2026

U.S. Bank Adds Verra Mobility Toll Management to Voyager Fleet Platform

The integration allows U.S. Bank Voyager fleet customers to manage toll payments and violations alongside fuel, EV charging and maintenance expenses.

Read More →
An AF news recap thumbnail with blue and white colors
Operations•by Faith Howell•September 28, 2026

ADAS Prevents Crashes. But Repairs Cost More | AF News Recap

ADAS-equipped vehicles may crash less often, but they can cost more when they do. This week, we’re breaking down what that tradeoff means for fleets, plus Subaru’s first Forester Wilderness Hybrid, Nissan’s new e-POWER Rogue, and why Calstart has become Catalyst Mobility.

Read More →
Ad Loading...
Moventum Fleet management leadership update with Mark Iorillo
Operations•by News/Media Release•September 18, 2026

Moventum Fleet Management Names Mark Iorillo Head of Sales

Iorillo brings nearly 20 years of fleet management and sales experience to the role, including previous positions at Element Fleet Management, CEI, Donlen and Ryder.

Read More →