How to Create a GPS Tracking Executive Dashboard

Photo: Getty/NicoElNino

Setting up a GPS tracking executive dashboard can seem like a tall order. Business owners and fleet managers can feel that they either don't know what data to incorporate or that they don't have the time. It can also seem daunting, given how much data GPS tracking software provides. There's a potential for receiving an avalanche of daily reports and alerts leading to an ineffective system for managing day-to-day operations. It's for these reasons why it's vital to have a GPS tracking executive dashboard that is easy to set up and only serves you the most relevant data.

So, how do you go about setting up an executive dashboard? How are you supposed to know what information is the most relevant after you implement GPS tracking? The following is a guide to setting up a GPS tracking executive dashboard and the data strategies to incorporate based on the most common fleet challenges.

GPS Tracking Executive Dashboard Strategies

Creating a GPS tracking executive dashboard should be a tailored experience because there are a host of challenges facing fleets and businesses today. An executive dashboard that centers around labor cost data will look vastly different than another centered around safety. For these reasons, it's crucial to partner with a GPS tracking company who can facilitate the creation of an executive dashboard that reflects your fleet's unique operational needs. To successfully set up your dashboard, you should have a clear vision of your operational goals:

Safety Dashboards

Safety is a top priority for today's fleets. Safety dashboards help assess and identify driver risks, such as speeding and accident rates. A GPS tracking executive dashboard centered around improving safety usually includes the following data:

Driver Scorecards

Driver scorecards give you high-level driver behavior data. You can quickly identify your top-performing and safest drivers, and those who have elevated risk. Driver scorecard data reduces the amount of time you need to sift through speeding, harsh braking, and rapid acceleration reports to understand and improve driver behavior. It centralizes and visualizes this information in an easily digestible format.

Distracted Driving Technology

Distracted driving technology has quickly emerged as a must-have safety feature of GPS tracking software. It became a fundamental safety component because GPS tracking on its own only told half of the story when it came to driver behavior. Distracted driving technology, such as in-cab cameras close the loop on that story. For example, not every harsh braking incident should be a mark against a driver's record, which until distracted driving technology came along, was the case. In-cab cameras can vindicate the driver if it shows them slamming their brakes to avoid a collision or accident. Numbers can only tell you so much before video evidence is needed.

Driver Accountability Dashboards

Having zero fleet visibility is a consistent top challenge of fleet managers because it has many side effects. Gaining fleet visibility can help prevent side jobs, provide proof of service, or decrease high labor costs. Implementing the following data into your executive dashboard will help improve driver accountability:

Map Dashboards 

Having a map dashboard provides the most basic fleet visibility when you need to pinpoint the location of your mobile workforce throughout the day. If you are a smaller operation, then one map can serve as your window into your vehicles' behavior. If you have a larger fleet with different vehicle types, you can set up multiple maps displaying these diverse vehicle groups. You will gain fleet visibility and improve proof of service to clients with quick access to historical breadcrumb trails. Map dashboards also help reduce calls to your drivers to find out where they are or to get an estimated time of arrival (ETA) from them.

Vehicle Maintenance Dashboards

Vehicle maintenance can significantly impact the overall efficiency of a mobile workforce. Not adhering to a preventative maintenance (PM) schedule or addressing maintenance issues on time will inevitably lead to significant downtime, which directly affects the bottom line. Centralizing service and maintenance data will aid in keeping vehicles on the road and drivers productive and generating revenue.

Increase Maintenance Efficiency

Start Building Your GPS Tracking Executive Dashboard

These examples are only a jumping-off point. GPS tracking executive dashboards are a vast universe of possible functionalities that should tailor to your specific needs, challenges, and business objectives. No matter what your goals are with GPS tracking, your executive dashboard should customize to those needs. Learn more on how to build your executive dashboard and other ways GPS tracking can benefit your business.

Choosing the right GPS tracking solution now will give your fleet a foundation on which to build a strong digital future. Take the first steps towards making this critical business decision today. Get free quotes from top suppliers of GPS tracking systems at

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Staff Writer

Staff Writer


Our team of enterprising editors brings years of experience covering the fleet industry. We offer a deep understanding of trends and the ever-evolving landscapes we cover in fleet, trucking, and transportation.  

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