BMW Debuts Subscription Service

BMW's finance arm has launched a new vehicle subscription service that provides users with unlimited access to certain BMW vehicles for a monthly price across two tiers that includes maintenance, insurance, and roadside assistance.

by Staff

April 4, 2018

BMW Debuts Subscription Service — *Ian Smith, CEO of BMW Group Financial Services*

1 min to read

Access by BMW debuted as a pilot program in Nashville, Tennessee, on April 4 from BMW Financial Services. Local dealers will be responsible for vehicle deliveries and maintenance. Pricing ranges from $2,000 to $3,700 per month.

*Ian Smith, CEO of BMW Group Financial Services*

"As customers continue to explore the growing mobility market, service-related offerings are becoming more in demand. With Access by BMW, our members will enjoy the freedom of personal mobility with access across a broad range of our highly emotional vehicles," said Ian Smith, CEO of BMW Group Financial Services USA and Region Americas.

The Legend tier includes the 4 Series coupe and convertible, 5 Series and plug-in hybrid BMW 530e iPerformance, X5 midsize SUV, plug-in hybrid BMW X5 xDrive40e iPerformance, and M2 sedan.

The M tier includes the M4 convertible, M5, M6 convertible, as well as X5M and X6M midsize SUVs.

Users can use a mobile app to schedule a switch and view operating statistics about their vehicle.

Topics:Mobility Subscription Services Dealers BMW Vehicle Research Operations

More Operations

Two employees pull opposite ends of a rope in a tug-of-war, illustrating workplace conflict and the leadership strategies fleet organizations use to improve communication and teamwork.

Operations•by Faith Howell•June 8, 2026

How to Manage Conflict for Your Fleet Operations

Conflict management is becoming a core leadership skill. Here are five strategies fleet leaders should know.

Turning Connected Vehicle Data Into Decisions That Matter

Fleet leaders have more data than ever, but turning that data into clear, actionable decisions remains a challenge. This white paper shows how leading organizations are using connected vehicle data to improve safety, reduce costs, and optimize fleet performance. Learn how to turn insight into action across your fleet.

A person holding a clipboard and writing on an inspection checklist beside the wheel of a large white vehicle, likely conducting a fleet or safety inspection.

Cameras, Safety and Insurance: From Reactive Claims to Real-time Prevention

Commercial auto remains one of the most challenging and costly lines of coverage for fleet operators and insurers alike. Learn more about how to effectively address these issues from Onur Aksan, Enterprise Business Development Executive, Geotab.

From Our Partners

Cameras, Safety and Insurance: From Reactive Claims to Real-time Prevention

Are You Tracking Your Fleet's True Total Cost of Ownership?

Bobit Business Media surveyed 190 fleet professionals and found that while most fleets are tracking costs, fragmented systems and data gaps are keeping true TCO visibility out of reach. With rising pressure to control spend in an increasingly volatile environment, the gap between what fleets think they know and what the data actually shows is wider than you might expect. See how your peers are managing costs today and where the industry still has room to improve.

Turn Fleet Data Into Smarter Decisions

Fleet leaders have access to more operational data than ever, but disconnected systems and unclear metrics often slow decision-making instead of improving it. This article outlines five practical steps fleets can take to transform fragmented data into actionable insights that improve planning, safety, utilization, and long-term performance.

Hybrids: Electrification Without the Challenges

For fleet managers, fuel is one of the biggest line items in the budget — and it's one hybrids can shrink without changing how your people work. Download the eBook to see the numbers, understand the technology, and get a step-by-step guide to making the switch.

Man speaking during an Automotive Fleet interview beside text reading “The 60% Driver Improvement Nobody Expected!” with blue motion graphics background.

Operations•by Chris Brown•May 14, 2026

How NOV Uses Telematics to Improve Fleet Safety Across 160 Locations

James Victory of NOV discusses how the company manages fleet safety, maintenance, and telematics across more than 150 locations supporting oilfield operations throughout the U.S.

Operations•by Faith Howell•May 14, 2026

Fleet Meets: Steven Santostasi

This edition of the Fleet Meets series features Steven Santostasi, the current TSP channel manager for Ford Pro.

Cover of a whitepaper titled “The Hidden Costs of Departmentally Assigned Vehicles on Your Fleet” featuring a black fleet vehicle driving on a road at sunset. Subheadline reads: “Discover how your fleet can reduce costs and minimize risk by implementing vehicle sharing.” The document focuses on fleet optimization, vehicle sharing, cost reduction, utilization tracking, and risk management for fleet operations.

Why Fleet Managers Are Replacing Departmental Vehicles with Shared Motor Pools

Departmentally assigned vehicles often create hidden costs through underutilization, poor visibility, and increased administrative burden. This white paper explores how shared motor pool strategies help fleets reduce costs, improve accountability, and optimize vehicle utilization.

Operations•by Chris Brown•May 12, 2026

Soap Box Derby Challenge: Assembling the Crew

Meet Gabriel, Matthew, and Angel — the team helping bring this soap box derby build to life.

View All →