Driver Assist Tech Can Increase Distraction
Drivers with access to semi-autonomous features such as automatic braking or a lane keeping system say that they're significantly more distracted while driving than drivers without the technology, according to a new study.

Graphic courtesy of Esurance.

Graphic courtesy of Esurance.
Drivers with access to semi-autonomous features such as automatic braking or a lane keeping system say that they're significantly more distracted while driving than drivers without the technology, according to a new study.
In the survey, 64% of drivers with semi-autonomous or in-car technology say they have been occasionally or frequently distracted, while 55% of drivers in cars without the features reported distraction. Even with these results, the high-tech car features make drivers feel safer, the report concludes.
The report from Esurance, "Driving to Distraction," looks at overall distracted driving trends and assesses the impact of modern car technology on distracted driving patterns. Consumers rather than commercial drivers participated in the survey.
Nearly half (46%) of car drivers surveyed with semi-autonomous tech believe the features help enhance their on-road behavior, while 10% believe it hinders their driving.
The survey also found that one out of four drivers who sought out tech in their new vehicles have since deactivated at least one feature.
Overall, drivers with in-car tech tend to be slightly more distracted than those without it—29% admit that the warning sounds themselves (when the car drifts into another lane, for example) can be distracting.
Survey respondents also noted that high-tech features bring with them a plethora of options and buttons—making it tempting for drivers to take their hands off the wheel and their eyes and minds off the road.
The report concludes that features like lane-centering and emergency braking ultimately risk giving drivers a false sense of confidence to look away from the road. What’s more, over-reliance on a feature like obstacle detection — for example, assuming your car will steer around traffic barrels in a construction zone — could end in disaster.
"The idea that consumers might rely too much upon or even abuse these new technologies is a big concern," writes Brandon Schoettle, a project manager at the University of Michigan's Transportation Research Institute in the survey report. "We are at a point where you can take your hands and feet off the controls for the most advanced systems, but not yet to the point where you can turn your brain off."
The online survey was conducted for a 2-month period with 1,057 vehicle owners in the U.S. Read the full report here.
More Safety

IIHS Crash Avoidance Tests Reveal Safety Gaps in Cargo Vans and Work Trucks
New crash-avoidance ratings from the Insurance Institute for Highway Safety reveal inconsistent performance among commercial vehicles, with several popular cargo vans and heavy-duty pickups struggling to avoid collisions with other vehicles and pedestrians.
Read More →
What’s Next for Fleet? Safety, AI & Industry Recognition | AF News Recap
Could your company's culture be encouraging distracted driving? This week, we're exploring how workplace expectations affect driver safety, what AI, EVs, and autonomous vehicles could mean for the future of fleet management, and how fleet professionals can strengthen their award nominations.
Read More →
Does Your Fleet's Culture Encourage Distracted Driving?
What happens when the people responsible for enforcing safety rules are the ones setting the wrong example? The answer may reveal why some of the biggest risks to fleet drivers have little to do with what's written in the employee handbook.
Read More →
Fleet Manager’s Ultimate Playbook: Navigating the New Standard in OEM Connectivity
Rising operating costs, driver safety concerns, and unplanned downtime are putting unprecedented pressure on modern fleets. Discover how fleet managers use embedded OEM connectivity and real-time vehicle data to cut TCO, prevent downtime, and protect drivers without aftermarket telematics hardware.
Read More →
From Driver Well-Being to EV Charging | AF News Recap
Mental health belongs in the fleet safety conversation. This week, we’re looking at five ways fleets can support employee well-being before a crisis, plus Holman’s expansion in Mexico, new one-day Fleet Forward passes, and why EV charging demand is outpacing infrastructure growth.
Read More →
Nexar-Nauto Merger Aims to Give Fleets Better Safety Intelligence Through Larger Driving Dataset
Stefan Heck tells Automotive Fleet that combining more than 10 billion miles of driving history with Nexar's AI models will give fleets deeper insights into driver risk and roadway conditions than either company could provide independently.
Read More →
Don't Wait for a Crisis: 5 Ways to Build Mental Health Into Your Fleet Safety Program
For Suicide Prevention Month, fleet and safety leaders have an opportunity to put mental health where it belongs: at the center of workplace safety.
Read More →
How Camera Data Can Strengthen a Fleet’s Insurance Renewal
Insights from a commercial insurance carrier and a broker show how fleets can turn video telematic data, driver coaching, and improved claims results into a stronger case at insurance renewal.
Read More →
The Safest Fleets Aren’t the Ones with the Most Technology
You’ve made the telematics investment. Here’s how to capture the other half of its value and build the safest fleet on the road.
Read More →
Hidden in Plain Sight: Fleet Compliance Risks
Fleet compliance isn't just about having policies — it's about consistently enforcing them. This practical guide reveals six hidden compliance risks common in public sector and shared fleet operations and outlines proven strategies to improve visibility, accountability, and audit readiness
Read More →