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3 Finalists Vie for Professional Fleet Manager of the Year Award

The 2013 Professional Fleet Manager of the Year judging panel consisted of 37 professionals representing past winners, dealers, auctions, manufacturers, fleet management companies, and media.

by Staff
September 16, 2013
5 min to read


Donna Bibbo, CAFM, CCTE

  • Novo Nordisk Inc.

  • Manager, Fleet & Travel

  • Total vehicles: 3,941 (U.S. and Canada)

  • Staff supervised: 1 in-house employee and 4 dedicated employees

  • Years with current fleet: 7

  • Total years in industry: 23 ½

  • Replacement policy: 36 months/70,000 miles

Memberships: NAFA Corporate Fleet Advisory Council and AFLA Commercial Fleet Manager Sounding Board. Past Wheels Client Steering Council, Fleet Response Advisory Board, and World Travel Inc.

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Primary responsibilities: Bibbo always aims to make the employee experience as best as possible as it pertains to company vehicles/driving and travel while keeping in mind fiduciary responsibility to the company and its commitment to the environment. She constantly seeks out value-added services for drivers to allow them to stay productive and safe while maintaining their vehicles.

Notable achievements: In 2012, Bibbo reduced maintenance costs by 2 percent, depreciation costs by 11 percent, CO2 emissions by 3 percent per mile, and preventable accidents per million miles by 3 percent over 2011. She worked with Novo Nordisk’s leasing company to implement a customized, outsourced fleet administration program, reducing in-house transactional work by 95 percent. This allowed the company’s fleet associate to spend more time on analytical activities and learning fleet management skill sets. She managed a fleet expansion of 765 vehicles. She also completed the bidding process and implemented a new accident management vendor.

Bibbo revised the accident reporting process and the company’s partnership with its insurance claims reporting vendor and implemented a customized vehicle inventory management program with its leasing company to better assign vehicles to new hires and retrieve vehicles from terminated employees. She also manages a $55-million fleet program and a $60-million travel program.

Dick Malcom

  • State Farm Mutual Automobile Insurance Co.

  • Fleet Administrator

  • Total vehicles: 11,058 (U.S. and Canada)

  • Staff supervised: 0

  • Years with current fleet: 11

  • Total years in industry: 12

  • Replacement policy: 85,000 miles

Memberships: AFLA (board member) and GM Commercial Sounding Board.

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Primary responsibilities: Malcom oversees policies and procedures relating to the purchase, lease, sale, and operation of the company’s fleet of cars and trucks. He conducts contract negotiations with varying levels of complexity to obtain/maintain supplier agreements (including legal terms and conditions and business requirements).

He monitors and manages vehicle expenses, including fuel, maintenance, and depreciation. He researches vehicles, choosing safe, reliable, cost-efficient, and comfortable vehicles appropriate for various business needs. He leads and/or coordinates project work.

Notable achievements: Malcom increased oversight and accountability of the fleet. Combined with an updated business model, this has resulted in downsizing from more than 20,000 vehicles to 11,058. He collaborated efforts with State Farm Bank to create the program behind the State Farm Bank Visa Fleet card (fuel, maintenance, tolls, license fees, and accident repair), which reduced internal costs and provided internal income. He introduced a rental option to the pool car fleet, which eliminated underutilized vehicles and lowered internal expenses.

Malcom oversaw the design, development, and implementation of new fleet management software. He designed and implemented a new driver policy and internal charge-back system to increase accountability and compliance. He coordinated a collaborative project with claims, catastrophe, strategic resources, safety, and systems divisions to develop an advanced ergonomic/efficient mobile office for more than 2,500 claims employees.

Malcom also introduced “domestically assembled foreign vehicles” (Toyota, Nissan, and Subaru) into the fleet, increasing driver satisfaction and reducing cost of ownership. He initiated a centralized purchasing program to take advantage of the State Farm buying power, and created and implemented an online Employee Purchase Program, which increased fleet’s return on sale and resulted in a sales tax savings of more than $3 million through the trade-in program.

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Brandon Morris

  • DIRECTV

  • Director, Fleet Services

  • Total vehicles: 5,750

  • Staff supervised: 7

  • Years with current fleet: 8

  • Total years in industry: 17

  • Replacement policy: 100,000 miles

Memberships: AFLA, GM Fleet & Commercial Sounding Board, ARI Customer Technology Advisory Member, Fleet Response Advisory Board, and WEX Lead User Group.

Primary responsibilities: Morris is responsible for the management of the overall fleet operations for DIRECTV. He develops new-vehicle specifications, oversees vendor management, optimizes feet utilization, creates maintenance parameters, performs expense analyses, and handles vehicle disposals.

Notable achievements: Morris began his fleet management career as a temporary employee in 1996 while he was working for Ryder TRS in the maintenance department. Since then, he has worked for and managed several large fleets including AT&T Broadband, Charter Communications, and most recently DIRECTV.

Over the past eight years, the fleet has doubled in size due to acquisitions by DIRECTV starting in 2008. With this growth came the opportunity to build a team to manage the overall fleet operations of DIRECTV.

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He implemented an aggressive replacement policy, created a regional fleet manager structure to work closely with the DIRECTV sites and local maintenance vendors, and developed a direct relationship with leasing, damage, fuel, and remarketing companies.

2013 Fleet Manager of the Year Judging Panel

Active PAST WINNERS
(Below are their current positions)
Charles Bowen (1993) Consultant
Debbie Mize (1995) Hallmark
Susan Miller (1998) McDonald’s
Shirley Collins (2000) GlaxoSmithKline
Patsy Brownson (2001) Consultant
Jim McCarthy (2005) Siemens
Lynda Dinwiddie (2007) LabCorp
Joe LaRosa (2008) Merck
Christy Coyte Meyer (2009) Johnson Controls
Mike Sims (2010) Church of Jesus Christ of Latter-day Saints
Theresa Belding (2011) Forest Pharmaceuticals
Lee Miller (2012) Boehringer Ingelheim

■ DEALERS
Russ Cass Piemonte Network
Joe David Pacifico Fleet
Rick Nicoletti Napleton Group

■ AUCTIONS
Lynn Morgan Manheim
Bob Rauschenberg ADESA
Pierre Pons ServNet

■ MANUFACTURERS
Ed Peper General Motors
Kevin Koswick Ford
Jim Sassorossi Chrysler
Dave Depew Toyota
Ed Fargo Nissan

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■ FLEET MANAGEMENT Companies
Jim Frank Wheels Inc.
Carl Ortell ARI
Kristi Webb GE Capital Fleet Services
George Kilroy PHH Arval
Greg Tepas Emkay
Tom Callahan Donlen
Mike Pitcher LeasePlan USA
Robert Singer Merchants Leasing
Wayne Smolda The CEI Group
Marty Betagole Mike Albert Fleet Solutions
Bob Martines Corporate Claims Management (CCM)
Scott Mawaka Fleet Response

■ MEDIA
Ed Bobit Automotive Fleet
Mike Antich Automotive Fleet

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