Automotive Fleet
MenuMENU
SearchSEARCH

Ed Bobit: Can We Save the Species?

Yes, dealers still officially sell every one of the 2.5 million new cars and one million new light trucks sold into fleet each year. That's the good news. The not-so-good news is that it's hard to find the old-time reliable dealer anymore. In the name of progress, evolution, and sharper negotiation, a new breed has emerged.

April 1, 1994
3 min to read


If you're like me at all you've always wondered about where the hoards of protesters find the time to congregate and walk around with signs depicting current consciousness. Out here in California we are seemingly blessed with an abundance of those type of folks who carry the flag for saving everything from the mammoth whales to the pocket mouse, spotted owls, El Segundo butterflies, Delta smelt, pup fish, and condors.

My question is related. Is there anyone ready to march to save the fleet dealer species?

Ad Loading...

Yes, dealers still officially sell every one of the 2.5 million new cars and one million new light trucks sold into fleet each year. That's the good news. The not-so-good news is that it's hard to find the old-time reliable dealer anymore. In the name of progress, evolution, and sharper negotiation, a new breed has emerged.

Little did anyone suspect that when Wheels shipped their first drop-ship car in October 1952 that our fleet world would change so much. That was an era when unit costs were $2.500-$3,000, the dealers held the one percent holdback and obtained $2-300 for the purchase. There were dozens of fleet-minded dealers who excelled in service and preppmg, took trade-ins with ease and gave the corporate drivers full instructions with their new vehicle.

In the mid-'60s the rental companies got smarter and were dealing for $150 over invoice. It was still good business.

Without a doubt the most significant innovation occurred in 1972 when LPI (a Purchase, NY lessor later merged with Gelco) buyer. Ron Trapani, worked out a sub-code system with factory approval and direct purchasing (and the "selling" dealer as an almost silent partner). This move presaged the eventual mergers among fleet management companies and economies of volume followed with sharp supplier negotiations. By the late '80s fleet dealers were grossing about $50 over invoice and pressure to share the holdback which had increased to two percent.

In 1990 the factories were committed to widespread rental buyback programs which increased volume markedly with three cycles per year, in some cases. The sub-coded dealer, often in some remote area and not able to spell F-l-e-e-t, was always found to handle the transaction for a few bucks over net/net/net. It was like the Polk Brothers selling appliances in the Chicago area as a pioneer discounter.

Ad Loading...

Whether it's the selling dealer or the delivering dealer on a courtesy delivery, life is lean today. The lessor or rental firm buyer has the assignment to buy for bottom line. Let the 'seller' beware.

One dealer told me recently that he lost a delivery to a lessor to another dealer 30 miles away for $5 on the CD. Even though the corporate driver lived less than a mile from his dealership.

The buyers have little sympathy. They say all you have to do is screw on the antenna, punch on the wheel covers, and check the dipstick as the car is washed. No one seems to care that if it isn't test driven prior to delivery and the overdrive isn't functioning, the driver is back two days later, loses time (and patience), and gives the factory a bad name. Lessors used to personally visit the dealerships to ensure good propping and delivery standards. Few do any more. Driver complaints are expected and sloughed off.

Someday someone just may find some accounts that are willing to pay for service and may well save money in the process.

Let's find a way to save the quality service-minded fleet dealer.


Subscribe to Our Newsletter

More Operations

Two employees pull opposite ends of a rope in a tug-of-war, illustrating workplace conflict and the leadership strategies fleet organizations use to improve communication and teamwork.
Operationsby Faith HowellJune 8, 2026

How to Manage Conflict for Your Fleet Operations

Conflict management is becoming a core leadership skill. Here are five strategies fleet leaders should know.

Read More →
wheel geotab image
SponsoredJune 1, 2026

Turning Connected Vehicle Data Into Decisions That Matter

Fleet leaders have more data than ever, but turning that data into clear, actionable decisions remains a challenge. This white paper shows how leading organizations are using connected vehicle data to improve safety, reduce costs, and optimize fleet performance. Learn how to turn insight into action across your fleet.

Read More →
A person holding a clipboard and writing on an inspection checklist beside the wheel of a large white vehicle, likely conducting a fleet or safety inspection.
SponsoredJune 1, 2026

Cameras, Safety and Insurance: From Reactive Claims to Real-time Prevention

Commercial auto remains one of the most challenging and costly lines of coverage for fleet operators and insurers alike. Learn more about how to effectively address these issues from Onur Aksan, Enterprise Business Development Executive, Geotab.

Read More →
Ad Loading...
fleetio coast pay
SponsoredMay 29, 2026

Are You Tracking Your Fleet's True Total Cost of Ownership?

Bobit Business Media surveyed 190 fleet professionals and found that while most fleets are tracking costs, fragmented systems and data gaps are keeping true TCO visibility out of reach. With rising pressure to control spend in an increasingly volatile environment, the gap between what fleets think they know and what the data actually shows is wider than you might expect. See how your peers are managing costs today and where the industry still has room to improve.

Read More →
Promotional graphic for a fleet management whitepaper titled “From Data Overload to Decisive Action: 5 Steps to Drive Smarter Fleet Decisions.” The design features a row of white commercial fleet vans, blue and lime-green branding, and supporting text about using telematics data to improve fleet performance, driver behavior, safety, and operational decision-making. A highlighted quote reads, “The challenge is no longer collecting data. The challenge is using it effectively.” The Utilimarc logo appears at the bottom alongside the website URL.
SponsoredMay 28, 2026

Turn Fleet Data Into Smarter Decisions

Fleet leaders have access to more operational data than ever, but disconnected systems and unclear metrics often slow decision-making instead of improving it. This article outlines five practical steps fleets can take to transform fragmented data into actionable insights that improve planning, safety, utilization, and long-term performance.

Read More →
SponsoredMay 15, 2026

Hybrids: Electrification Without the Challenges

For fleet managers, fuel is one of the biggest line items in the budget — and it's one hybrids can shrink without changing how your people work. Download the eBook to see the numbers, understand the technology, and get a step-by-step guide to making the switch.

Read More →
Ad Loading...
Man speaking during an Automotive Fleet interview beside text reading “The 60% Driver Improvement Nobody Expected!” with blue motion graphics background.
Operationsby Chris BrownMay 14, 2026

How NOV Uses Telematics to Improve Fleet Safety Across 160 Locations

James Victory of NOV discusses how the company manages fleet safety, maintenance, and telematics across more than 150 locations supporting oilfield operations throughout the U.S.

Read More →
A graphic with Ford Pro's Steven Sanstostasi's headshot on it representing the Fleet Meets series.
Operationsby Faith HowellMay 14, 2026

Fleet Meets: Steven Santostasi

This edition of the Fleet Meets series features Steven Santostasi, the current TSP channel manager for Ford Pro.

Read More →
Cover of a whitepaper titled “The Hidden Costs of Departmentally Assigned Vehicles on Your Fleet” featuring a black fleet vehicle driving on a road at sunset. Subheadline reads: “Discover how your fleet can reduce costs and minimize risk by implementing vehicle sharing.” The document focuses on fleet optimization, vehicle sharing, cost reduction, utilization tracking, and risk management for fleet operations.
SponsoredMay 13, 2026

Why Fleet Managers Are Replacing Departmental Vehicles with Shared Motor Pools

Departmentally assigned vehicles often create hidden costs through underutilization, poor visibility, and increased administrative burden. This white paper explores how shared motor pool strategies help fleets reduce costs, improve accountability, and optimize vehicle utilization.

Read More →
Ad Loading...
Three team members in shop with Chris
Operationsby Chris BrownMay 12, 2026

Soap Box Derby Challenge: Assembling the Crew

Meet Gabriel, Matthew, and Angel — the team helping bring this soap box derby build to life.

Read More →