Cadillac has launched a subscription-based on-demand vehicle utilization program that provides access to Cadillac vehicles without a commitment to lease, finance, or buy.

With BOOK by Cadillac, users pay a flat monthly fee of $1,500. Membership is month-to-month and no long-term committment is required.

Members can use a mobile app to reserve vehicles that will be delivered to their specified locations via a white-glove concierge service, with certain location restrictions. Maintenance, insurance, taxes, and detailing of the vehicle are handled by Cadillac.

Members will have access to the current-year Platinum Level trim Cadillacs, such as the XT5, CT6, Escalade and V Series. There is no mileage limit with the service.

BOOK by Cadillac will launch first in the New York metro area, with plans to debut in other markets.

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