MENU
SEARCHFord Motor Co. is considering bringing its smaller Ranger pickup back to North America later this decade to compete in the suddenly competitive mid-size-pickup segment, according to reports by Bloomberg and the Detroit News.
File photo
File photo
Ford Motor Co. is considering bringing its smaller Ranger pickup back to North America later this decade to compete in the suddenly competitive mid-size-pickup segment, according to reports by Bloomberg and the Detroit News.
Ford could build the new Ranger at its Michigan Assembly Plant in Wayne in 2018, after the company shifts production of the Focus and C-Max to Mexico. Ford is now negotiating with the United Auto Workers, who must sign off on the deal, the Detroit News reported.
Ford has not publicly confirmed the reports. "We don’t speculate about future product plans," said Mike Levine, truck communications manager.
The past year has brought new competitors to the mid-size-pickup segment. General Motors introduced its Chevrolet Colorado and GMC Canyon in late 2014. Next month, Toyota will deliver its next-generation 2016 Tacoma.
Ford produces a Ranger truck for global markets that's assembled in Thailand, South Africa, Argentina, and Nigeria. The truck is larger than the Ranger pickup sold in the U.S. market for the 1983 to 2012 model years. Ford hasn't imported the truck in part because of the 25-percent tariff on foreign-build pickups.
The last Ford Ranger built in the U.S. was a fleet order for Orkin Pest Control.
Ford is also considering reviving its Bronco sport utility vehicle, Bloomberg is reporting. Ford built its last Bronco in 1996.
In this AF news recap, host Faith Howell covers how Waffle House stepped up during disaster response and new AI tech on the market.
Read More →
AI is no longer a future concept for fleets—it’s already embedded in the tools, data, and decisions that operators rely on every day. In this episode of the Fleet Forward Podcast, recorded live at Fleet Forward, industry leaders take the conversation beyond hype to examine what responsible AI adoption really looks like in fleet operations.
Read More →
As fleets rethink how they capture, manage, and act on vehicle data, telematics is at a major inflection point. In this episode of the Fleet Forward Podcast, we dive deep into one of the most pressing questions facing fleet leaders today: Should you rely on OEM factory-installed connectivity, aftermarket devices, or a hybrid of both?
Read More →
Experts from telematics analytics, fleet-as-a-service operations, and national EV benchmarking share how real-time data is reshaping fleet strategy—dispelling assumptions, validating best practices, and exposing costly missteps.
Read More →
A powerhouse panel featuring experts from the American Automotive Leasing Association, CalSTART, and municipal fleet leadership dives into the realities of navigating shifting emissions rules, regulatory waivers, federal agency actions, the future of the EPA’s endangerment finding, and the push for unified standards. They also examine the impacts of tariffs, autonomous vehicle policy, battery innovation, and the accelerating global EV market.
Read More →
This episode kicks off with a deep dive into the technologies and market forces reshaping today’s fleet landscape. Host Chris Brown is joined by Laolu Adeola (Leke Services), Tyson Jomini (J.D. Power), and Richard Hall (ZappiRide) to break down real-world data, shifting incentives, and practical strategies fleet leaders can use right now.
Read More →
In the middle of natural disasters fleet managers must shift priorities to protect people and assets. What policy items should be loosened, and when should the line be held?
Read More →
In this episode, fleet leaders from municipal, university, and private-sector organizations share a candid EV reality check. From infrastructure setbacks and policy whiplash to grant funding, total cost of ownership, and charging resiliency, this conversation dives into what it actually takes to scale electrification in the real world.
Read More →
A running list of the fleet industry’s most influential leaders, recognized for their lasting impact on commercial fleet management.
Read More →
After a decade of lagging compensation, fleet manager pay is climbing. But expanding responsibilities, larger fleets, and growing complexity continue to redefine the role.
Read More →
