Audi of America revealed its new family of premium compact cars, including three body styles, five new unique engines and seven variants, at the L.A. Auto Show.
This new 2015 Audi A3 lineup begins with the A3 sedan, which goes on sale in the spring of 2014. The A3 sedan will be priced from a base MSRP of $29,900, says Audi. It will be joined later in the fall of 2014 by the Audi A3 Cabriolet, A3 TDI clean diesel sedan and the high-performance S3 sedan. Then in early 2015, the A3 Sportback e-tron gasoline electric plug-in hybrid (PHEV) will be released.
“We aren’t just bringing one new car to market, we’re launching an entire new family of cars that will add to our momentum in the U.S. marketplace,” said Scott Keogh, president, Audi of America. “This A3 line-up redefines the standards of the entry premium market in terms of technology, craftsmanship and performance."
The A3 family will offer all-new versatile powertrains including a 1.8 TFSI, 2.0 TFSI, 2.0 TDI clean diesel, 1.4 TFSI PHEV and a high-output 2.0 TFSI in the S3, says Audi.
These vehicles will come standard with premium features — even the base model of the Audi A3 will come equipped with standard features such as xenon plus front lighting with Audi signature LED DRLs and taillights, Bluetooth technology, leather seating surfaces, Audi pre sense basic and a panoramic glass sunroof.
Audi of America also announced that it will be adding the A3 Sportback with a gasoline electric plug-in hybrid (PHEV) model for the first time in the U.S. market. Audi first revealed the A3 Sportback e-tron at the 2013 Geneva Motor Show earlier this year.