Automotive Fleet
MenuMENU
SearchSEARCH

GM’s Reuss Says Company Will Bring All-New Mid-size Pickup Trucks to Market in 2014

General Motors plans to bring all-new mid-size pickup trucks to the U.S. market in 2014, according to statements made by GM North America President Mark Reuss at the Dawda Mann Automotive Industry Breakfast at the SAE World Congress in Detroit, as reported by The Detroit News, USA Today, and other media outlets.

by Staff
April 17, 2013
2 min to read


General Motors plans to bring all-new mid-size pickup trucks to the U.S. market in 2014, according to statements made by GM North America President Mark Reuss at the Dawda Mann Automotive Industry Breakfast at the SAE World Congress in Detroit, as reported by The Detroit News, USA Today, and other media outlets. When contacted by Automotive Fleet, GM confirmed Reuss' statements and the company's plans for the new pickups.

His comments follow GM announcements from 2011 on plans to bring a new version of the Colorado to the U.S. and from late 2012 to build a vehicle to replace the outgoing GMC Canyon.

Ad Loading...

GM confirmed that Reuss said the vehicles aren’t direct replacements for the Chevrolet Colorado and GMC Canyon as they are entirely new vehicles. The company also confirmed that they may get new names due to their all-new designs but that GM hasn’t yet made a firm decision about this change.

GM ended production of the current generation of Chevrolet Colorado and GMC Canyon pickups, which were built in Shreveport, La., in 2012.

According to GM, Reuss said one of the pickups will be part of the Chevrolet brand and will be more of a “lifestyle” vehicle targeting consumers. However the other pickup, planned for the GMC brand, will be designed around a more traditional work-oriented duty cycle.

In addition, GM confirmed that Reuss said the new vehicles will feature improved powertrains and fuel economy over the most recent generation of Colorado and Canyon pickups but that they would not share powertrains with the automaker’s full-size pickups.

GM plans to build the new pickups at its Wentzville Assembly Plant in Missouri, according to Reuss' statements.

More Operations

A blue Automotive Fleet graphic representing the weekly AF News Recap series.
Operationsby Faith HowellMay 4, 2026

From Waffle House to AI: Fleet Trends You Need to Know

In this AF news recap, host Faith Howell covers how Waffle House stepped up during disaster response and new AI tech on the market.

Read More →
OperationsApril 30, 2026

Fleet Operations in the Age of AI: Navigating Ethical and Legal Challenges

AI is no longer a future concept for fleets—it’s already embedded in the tools, data, and decisions that operators rely on every day. In this episode of the Fleet Forward Podcast, recorded live at Fleet Forward, industry leaders take the conversation beyond hype to examine what responsible AI adoption really looks like in fleet operations.

Read More →
OperationsApril 30, 2026

Factory Installed vs. Aftermarket: Choosing the Right Telematics Path & Managing the Data

As fleets rethink how they capture, manage, and act on vehicle data, telematics is at a major inflection point. In this episode of the Fleet Forward Podcast, we dive deep into one of the most pressing questions facing fleet leaders today: Should you rely on OEM factory-installed connectivity, aftermarket devices, or a hybrid of both?

Read More →
Ad Loading...
OperationsApril 30, 2026

What Real-Time Data Reveals About EV Cost, Performance, and Scalability

Experts from telematics analytics, fleet-as-a-service operations, and national EV benchmarking share how real-time data is reshaping fleet strategy—dispelling assumptions, validating best practices, and exposing costly missteps.

Read More →
OperationsApril 30, 2026

Planning Through Policy Shifts: What Fleets Must Track in 2026

A powerhouse panel featuring experts from the American Automotive Leasing Association, CalSTART, and municipal fleet leadership dives into the realities of navigating shifting emissions rules, regulatory waivers, federal agency actions, the future of the EPA’s endangerment finding, and the push for unified standards. They also examine the impacts of tariffs, autonomous vehicle policy, battery innovation, and the accelerating global EV market.

Read More →
OperationsApril 30, 2026

Managing Market Turbulence with Strategic Fleet Insights

This episode kicks off with a deep dive into the technologies and market forces reshaping today’s fleet landscape. Host Chris Brown is joined by Laolu Adeola (Leke Services), Tyson Jomini (J.D. Power), and Richard Hall (ZappiRide) to break down real-world data, shifting incentives, and practical strategies fleet leaders can use right now.

Read More →
Ad Loading...
Clipboards with flooded cars in background.
Disaster Responseby Chris BrownApril 30, 2026

Adapting Fleet Policy When Disasters Strike

In the middle of natural disasters fleet managers must shift priorities to protect people and assets. What policy items should be loosened, and when should the line be held?

Read More →
OperationsApril 24, 2026

EV Reality Check: How Fleets Are Managing Policy Shifts, Safety, and Scaling Challenges

In this episode, fleet leaders from municipal, university, and private-sector organizations share a candid EV reality check. From infrastructure setbacks and policy whiplash to grant funding, total cost of ownership, and charging resiliency, this conversation dives into what it actually takes to scale electrification in the real world.

Read More →
2019 Automotive Fleet Hall of Fame inductees Joe LaRosa Bob Miesen Bud Morrison Theresa Ragozine portraits
Operationsby StaffApril 21, 2026

Fleet Hall of Fame Honorees Through the Years

A running list of the fleet industry’s most influential leaders, recognized for their lasting impact on commercial fleet management.

Read More →
Ad Loading...
Operationsby Chris BrownApril 20, 2026

2026 Salary Survey: Six-Figure Fleet Manager Salaries Become the Norm

After a decade of lagging compensation, fleet manager pay is climbing. But expanding responsibilities, larger fleets, and growing complexity continue to redefine the role.

Read More →