Faces of Fleet: Za Farley - Diversifying Fleet with Black Fleet Network
Black Fleet Network Names Peer Advisory Committee
Several familiar names in fleet management are a part of the Black Fleet Network inaugural Peer Advisory Committee, which will focus on fostering a more inclusive, dynamic, and innovative industry.

The Black Fleet Network Inaugural Peer Advisory Committee consists of 10 fleet professionals aiming to help increase awareness of and diversity in this fantastic industry.
Photo: Black Fleet Network
Black Fleet Network (BFN), a unique non-profit with leadership commited to growth in the commercial vehicle industry, introduce its inaugural Peer Advisory Committee (PAC).
Comprising a group of highly accomplished and award-winning fleet professionals, BFN noted the committee is set to revolutionize leadership development - with a distinct focus on diversity and excellence. The PAC's role is pivotal, as it exists to steer the direction of all industry-related education that BFN provides.
These accomplished professionals are uniquely qualified to advise on learnings directly aligned with the spectrum of fleet management responsibilities. Their perspective, rooted in their experiences as Black leaders in the industry, allows them to define best practices for empathetically training the next generation of diverse men and women.
According to the organization, BFN’s Peer Advisory Committee is not just shaping the future of fleet management but also fostering a more inclusive, dynamic, and innovative industry. This committee brings together a diverse range of talents, perspectives, and experiences that will equip and empower the leaders of tomorrow’s commercial automotive industry.
The inaugural PAC is an ensemble of industry leaders with decades of aggregated experience and includes:
LaVa Darby: Owner | Darby Enterprise Global Solutions
April Dents: Account Manager, Fleet & Truck MSO | PPG
Lora Dunton: Co-Owner & CEO | J3 Management Group
Tim Fitzgerald: Fleet Administrator | DC Government
Ladda Love Hawkins: Owner | My Own Lane Consultants
Samuel Hunter: Head of Sales | Driveroo
Alrik Lunsford: Extension Specialist - Clean Transportation | North Carolina Clean Energy Technology Center
Bill Pugh: Owner | Smart Connections Consulting
Cedric Roberts: Fleet Director | City of Birmingham
Al Curtis, Fleet Services Director for Cobb County (Georgia) Government, will serve as the Peer Advisory Chairman on BFN's Board of Directors.
As BFN takes this significant step forward, they invite all stakeholders across the fleet and commercial vehicle landscape to join hands and embrace the future. The PAC is a testament to BFN’s commitment to making a difference and driving diversity in an industry where change is long overdue.
More Operations

How to Manage Conflict for Your Fleet Operations
Conflict management is becoming a core leadership skill. Here are five strategies fleet leaders should know.
Read More →
Turning Connected Vehicle Data Into Decisions That Matter
Fleet leaders have more data than ever, but turning that data into clear, actionable decisions remains a challenge. This white paper shows how leading organizations are using connected vehicle data to improve safety, reduce costs, and optimize fleet performance. Learn how to turn insight into action across your fleet.
Read More →
Cameras, Safety and Insurance: From Reactive Claims to Real-time Prevention
Commercial auto remains one of the most challenging and costly lines of coverage for fleet operators and insurers alike. Learn more about how to effectively address these issues from Onur Aksan, Enterprise Business Development Executive, Geotab.
Read More →Are You Tracking Your Fleet's True Total Cost of Ownership?
Bobit Business Media surveyed 190 fleet professionals and found that while most fleets are tracking costs, fragmented systems and data gaps are keeping true TCO visibility out of reach. With rising pressure to control spend in an increasingly volatile environment, the gap between what fleets think they know and what the data actually shows is wider than you might expect. See how your peers are managing costs today and where the industry still has room to improve.
Read More →
Turn Fleet Data Into Smarter Decisions
Fleet leaders have access to more operational data than ever, but disconnected systems and unclear metrics often slow decision-making instead of improving it. This article outlines five practical steps fleets can take to transform fragmented data into actionable insights that improve planning, safety, utilization, and long-term performance.
Read More →
Hybrids: Electrification Without the Challenges
For fleet managers, fuel is one of the biggest line items in the budget — and it's one hybrids can shrink without changing how your people work. Download the eBook to see the numbers, understand the technology, and get a step-by-step guide to making the switch.
Read More →
How NOV Uses Telematics to Improve Fleet Safety Across 160 Locations
James Victory of NOV discusses how the company manages fleet safety, maintenance, and telematics across more than 150 locations supporting oilfield operations throughout the U.S.
Read More →
Fleet Meets: Steven Santostasi
This edition of the Fleet Meets series features Steven Santostasi, the current TSP channel manager for Ford Pro.
Read More →
Why Fleet Managers Are Replacing Departmental Vehicles with Shared Motor Pools
Departmentally assigned vehicles often create hidden costs through underutilization, poor visibility, and increased administrative burden. This white paper explores how shared motor pool strategies help fleets reduce costs, improve accountability, and optimize vehicle utilization.
Read More →Soap Box Derby Challenge: Assembling the Crew
Meet Gabriel, Matthew, and Angel — the team helping bring this soap box derby build to life.
Read More →
