ALD Automotive & LeasePlan Unveils New Brand

ALD Automotive and LeasePlan on Oct. 15 unveiled Ayvens, a new global mobility brand, which unites the two companies together under a single common identity.

This new brand represents another strategic milestone in the company’s development following the launch of its three-year strategic development plan in September 2023.

More Details About Ayvens

The new brand will be rolled out in 2024 across the 44 countries where ALD Automotive and LeasePlan are present, representing direct geographic coverage in the industry. It will be used for all client segments (Corporates, SMEs, professionals, and private individuals) and across all channels and touchpoints, in particular throughout the company’s growing digital ecosystem.

“By joining forces, our company is ready to lead the way to the large-scale adoption of sustainable mobility thanks to our size, coverage, service expertise, and commitment to innovation,” said Group CEO of Ayvens Tim Albertsen in a recent news release. “This new brand identity will not only allow our 15,700 employees to share a new common identity but also reflect how we are changing to accompany our clients’ needs for greater choice, freedom, and value and will help us increase market and client awareness, as well as attract the very best talent around the world.”

The combined group Ayvensis is positioned to become a sustainable mobility player. With a multi-brand EV fleet out of a total fleet of 3.4 million vehicles managed worldwide, the company aims to lead the way to net zero and further shape the digital transformation of the industry.