April Fleet Sales Stay Hot on Strength of Rental Market
Major automakers appear to be preemptively pulling the fleet lever to stymie any significant increase in retail inventory.

The fleet market share of 17.5% was a 2.2% gain compared to last year’s share of 15.3% but was a 0.4% decrease from last month’s estimated 17.9% market share.
Graphic: Cox Automotive
Sales into large fleets, not including sales into dealer and manufacturer fleets, increased 38.6% year over year in April to 214,362 units, according to an early estimate from Cox Automotive.
Combined sales into large rental, commercial, and government fleets have seen nine consecutive months of double-digit, year-over-year increases. Sales into rental fleets were up 64.4% year over year, sales into government fleets were up 54.3% and sales into commercial fleets were up 12.4%. Fed by higher inventory levels and a healthy dose of fleet deliveries, April new-vehicle sales finished higher than the Cox Automotive forecast.
Fleet Share of Retail Sales Increases Again in April
Including an estimate for fleet deliveries into dealer and manufacturer channels, the remaining retail sales were estimated to be up 6.1%, leading to an estimated retail seasonally adjusted annual rate (SAAR) of 13.4 million, up 1.3 million from last year’s pace, and up 0.5 million from last month’s 12.9 million pace. The fleet market share of 17.5% was a 2.2% gain compared to last year’s share of 15.3% but was a 0.4% decrease from last month’s estimated 17.9% market share. For comparison, nearly 22% of all vehicles sold in 2019 were through fleet channels. In 2022, the market shifted dramatically, with the fleet share of sales closer to 16% in many months as automakers focused on keeping retail channels stocked.
“The major automakers appear to be preemptively pulling the fleet lever to stymie any significant increase in retail inventory,” said Charlie Chesbrough, senior economist at Cox Automotive, in a news release. “April’s new-vehicle sales were driven by larger-than-expected sales into fleet, particularly in the rental channel, but we haven’t seen clear evidence that overall new-vehicle demand is waning either. However, automakers aren’t taking any chances.”
Among large manufacturers, Stellantis, followed by GM, had the largest volume gains in fleet over last year. No automaker had less fleet volume in April compared to last year, but Toyota had the smallest gains.
More Remarketing

Used Vehicle Prices Climb Higher As Sales Pace Slows
The higher prices at used retail reflect strong wholesale values earlier in the spring, particularly for older, more affordable vehicles.
Read More →
Wholesale Used Vehicle Market Sustains Moderate Rise In Values, Prices
Trends continue to normalize after a strong start to the year, as consumers contend with higher gas prices in the coming summer months.
Read More →
Commercial Fleet Sales Still Lead Sectors Despite May Mini Dip
The U.S. economy's continued growth and positive business investment are creating a favorable environment for fleet vehicle demand.
Read More →
How Connected Vehicle Data Is Lifting Fleet Resale Values
A vehicle health score could improve the value of fleet vehicles at remarketing. The path to a universal standard is forming, and fleets that understand the process early will be better positioned when it arrives.
Read More →
Wholesale Used Vehicle Prices Slightly Up In April
The Iranian conflict and rising gas prices inject much uncertainty into the future wholesale used vehicle markets, as higher gas prices soak up spendable income from vehicle buyers.
Read More →
CAR2026: James McKinley Wins Value Champion of the Year
James McKinley of City Rent a Truck was named the inaugural Fleet Value Champion at the CAR Conference for his data-driven approach to fleet lifecycle management and vehicle remarketing.
Read More →
CAR2026: Eric Autenrieth Wins Remarketer of the Year
Eric Autenrieth was recognized at this year's CAR Conference as the Remarketer of the Year.
Read More →
CAR2026: Lawrence Knapp Wins Consignor of the Year
Lawrence Knapp won the Cosigner of the Year award at this year's CAR Conference.
Read More →
2026 CAR Awards Celebrate Industry Excellence
CAR’s annual Fleet Remarketing Awards opened a reimagined 2026 conference designed to bridge the worlds of fleet management and automotive remarketing.
Read More →
Inside the CAR2026 Awards: Leaders, Legacy & What’s Next
Here's a look inside the awards ceremony at the CAR Conference, where industry leaders reflected on the growth, impact, and future of automotive remarketing.
Read More →