Automotive Fleet
MenuMENU
SearchSEARCH

The Forces that Lead to More Courage, Purpose and Rewards

CAR 2023: A veteran Top Gun fighter pilot lays out the journey to living a life full of missions accomplished.

April 12, 2023
The Forces that Lead to More Courage, Purpose and Rewards

Lt. Col. Dan Rooney, USAF fighter pilot, enraptured the keynote audience for the Conference of Automotive Remarketing on March 29 with his anecdotes of flying as a Top Gun pilot and how the forces arrayed against you can shape deeper meaning and purposes in life.

Photo: Ross Stewart / Stewart Digital Media

5 min to read


Lt. Col. Dan Rooney upended a basic American concept during his keynote address March 29 at the Conference of Automotive Remarketing.

Forget about pursuing happiness and success as we are told. It can only ensue from the purposes you live out and the choices you make, said the veteran U.S. Air Force fighter pilot and CEO of Folds of Honor in a presentation, “Fly Into the Wind: How to Harness Faith and Fearlessness on Your Ascent to Greatness.”

Ad Loading...

Marriage Tip: Rooney also peppered his talk with tidbits of advice, such as, give your spouse one compliment per day to keep a marriage strong. He has been married for 30 years.

Preparing for the Mission

Everyone enters the world trailing the clouds of glory of others, but you arrive by yourself and leave by yourself, Rooney told the audience of consignors and remarketers. The point is “you are built for a mission and life’s work is figuring out that mission, encouraging yourself on the walk through it, and then going to live it.” That requires passion, aptitude, and impact, he added.

Rooney’s career has spanned all types of full forces and impacts. For him, it meant chasing a “crazy dream” at age 12 of being a golf pro and a fighter pilot, his two vocational passions.

Rooney, 50, who recalled how the Viper character in “Top Gun 1” inspired his career path, has lead fighter pilot training at Eglin Air Force Base, near Ft. Walton Beach and Destin, Florida, to prepare pilots to fight in the tradition of “iron sharpening iron” from Proverbs 27. He's now based at Headquarters Air Force Recruiting Service Detachment 1, at Joint Base San Antonio-Randolph, Texas, where he serves as a U.S, Air Force ambassador inspiring the next generation of fighter pilots and service members.

Rooney follows the fighter pilot’s code of living that empowers his life: CAVU (Ceiling and Visibility Unlimited). CAVU balances synchronicity with chance that has a purpose.

He credits it with life expanding power that enables you to live life at the highest level.

Ad Loading...

As an F-16 Viper pilot, Rooney experiences flights at 1,700 mph, which has many times more power than an entire Formula 1 auto race. At that speed, you can get from Las Vegas to San Diego in six minutes.

“We will go through storms,” he said. “Everyone is struggling and that will continue. CAVU will give you something to hold on to. Don’t let the weather vector you off your desired destination.”

A decorated F-16 Fighter Pilot serving three combat tours in Iraq, Rooney is best known for founding the Folds of Honor, a leading non-profit organization that provides educational scholorships for children and spouses of fallen or disabled military service members and first responders. Since its inception in 2007, the foundation has provided nearly 44,000 life-changing scholarships totaling about $200 million. 

Photo: Ross Stewart / Stewart Digital Media

Planning Tip: “When you figure it out, you will never plan it out. You can waste yourself planning or you can go.”

Depend on the Deepest Resources

Rooney made clear that he bases his entire approach in his Christian faith, which centers and grounds all he does. He said he has read in his Bible daily for 22 years. “I never start that fighter pilot ritual without the Big Man as your wingman.”

Whether you look to the Holy Spirit, Karma, the Force, the Universe, etc., “when you tap into it, it will give you vectors into your life and affirm your path,” Rooney said.

“There is no coincidence, blind luck, or serendipity. Every experience and problem are placed in our path in a providential way.

Ad Loading...

“God picks the least among us and the less willing. Our lives are defined by what we do when things don’t go our way.”

Time Tip: “Today is a gift. Be careful not trying to get to the end of the day and just get to the weekend.”

Flying with Choices

Accountability and opportunity come through our choices and choices alone, Rooney said.

“We all hit challenges bigger than ourselves, and don’t’ know how to face them,” said Rooney, who served three tours of duty as a pilot during the Iraq War. Rooney shared what he calls the “Volition Matrix,” which can help you succeed: “I won’t. I can’t. I’d like to. I’ll try. I can. I WILL.”

Rooney emphasized that courage and comfort can never coexist on this walk. “We live in a world that is trying to make you comfortable. You must fight every single moment. Being courageous is how we grow.

“Every one of us needs a dark visor in our lives, a powerful weapon that makes sure you don’t become a prisoner of common assumption,” Rooney said. “The world tries to do that every day. Don’t let fear of failure bind your potential in your life. You must be a cheerleader. Do not every be your own adversary.”

Ad Loading...

Career Tip: As a father of five daughters, Rooney said he often deals with the question of what they should do with their lives: “Something you are passionate about, good at and has an impact. Live every day true to that trinity.”

Discipline Defeats Drag

Rooney shared a formula to reduce “parasitic drag,” which slows the speed of a jet, as do those behaviors and practices that slow you down: Enthusiasm — Routine — Habit — Discipline — Motivation — Fulfillment.

“If don’t know what to do every day, the day gets blown away and wasted. You can’t rely on emotion. You must build an architecture to get you through life.”

You have a 42% more chance of reducing parasitic drag if you write it down what holds you back and replace it with something better.  

“Remove and replace on this journey in small, incremental steps every day that add up,” he said. “There’s no one big transformational change on a daily basis.”

For Rooney, that meant being patient when starting Folds of Honor, which he launched in his garage and took three years to secure a major donation. Now, Anheuser-Busch has donated $26 million to Folds during the last seven years as its biggest sponsor. The non-profit has awarded 44,000 scholarships to families of military veterans, with 91 cents of every $1 raised going to the scholarships.

Ad Loading...

“You stay ready, so you don’t have to get ready. There will always be voices against you, saying you are not good enough, or smart enough, and why even try?”

Rooney is a two-time recipient of the Top Gun award and has received the Air Force Commendation Medal, Air Medal, Anti-terrorism Medal, Combat Readiness Medal, and Air Expeditionary Medal.

Photo: Ross Stewart / Stewart Digital Media

Breathing Tip: For optimal breathing to relax, take 5.5 seconds in, and 5.5 seconds out. At that rate, you can turn off pre-front cortex pressure in the brain for two minutes.

Giving Back — To Yourself

Devote five seconds to people around you by exchanging hellos or acknowledging their presence, no matter who, Rooney advised. As part of a “Divine Echo,” put yourself out there and God will give it back.”

“I don't care if it's the guy I saw in the gym when I grabbed my towel this morning. I looked him in the eye and said, ‘Brother, how are you this morning?’ It takes five seconds. We are all humans. Give five seconds to the Uber driver, to your wait staff. These people that are serving your family and friends, so look them in the eye and watch that connect.

“I believe each one of us can manifest this in our life however we want. But first we must put it out in the world. If you want love, you have to love. If you want compassion, you’ve got to put it out there. If you want positive energy, you have to spread it. And God will bring it back to you.”


Subscribe to Our Newsletter

More Remarketing

Pickup trucks in a row with overlay "Hidden Vehicle Value"
Remarketingby Chris BrownMay 18, 2026

How Connected Vehicle Data Is Lifting Fleet Resale Values

A vehicle health score could improve the value of fleet vehicles at remarketing. The path to a universal standard is forming, and fleets that understand the process early will be better positioned when it arrives.

Read More →
Blue bar graphs showing wholesale used vehicle price shifts according to vehicle segment.
Remarketingby News/Media ReleaseMay 11, 2026

Wholesale Used Vehicle Prices Slightly Up In April

The Iranian conflict and rising gas prices inject much uncertainty into the future wholesale used vehicle markets, as higher gas prices soak up spendable income from vehicle buyers.

Read More →
James McKinley stands on the stage during the 2026 CAR Conference and speaks about his acceptance of the Value Champion of the Year Award.
Remarketingby Chris BrownMay 8, 2026

CAR2026: James McKinley Wins Value Champion of the Year

James McKinley of City Rent a Truck was named the inaugural Fleet Value Champion at the CAR Conference for his data-driven approach to fleet lifecycle management and vehicle remarketing.

Read More →
Ad Loading...
Eric Autenrieth accepts the Fleet Remarketer of the Year award on a stage at the CAR Conference in Cleveland, OH.
Remarketingby StaffMay 8, 2026

CAR2026: Eric Autenrieth Wins Remarketer of the Year

Eric Autenrieth was recognized at this year's CAR Conference as the Remarketer of the Year.

Read More →
Lawrence Knapp stands on stage as he hives his acceptance speech for the cosigner of the year award.
Remarketingby StaffMay 7, 2026

CAR2026: Lawrence Knapp Wins Consignor of the Year

Lawrence Knapp won the Cosigner of the Year award at this year's CAR Conference.

Read More →
Image of three award winners at 2026 CAR
Remarketingby Faith HowellMay 6, 2026

2026 CAR Awards Celebrate Industry Excellence

CAR’s annual Fleet Remarketing Awards opened a reimagined 2026 conference designed to bridge the worlds of fleet management and automotive remarketing.

Read More →
Ad Loading...
Chris Brown standing on stage at The Conference of Automotive Remarketing announcing this year's award winners.
Remarketingby StaffMay 5, 2026

Inside the CAR2026 Awards: Leaders, Legacy & What’s Next

Here's a look inside the awards ceremony at the CAR Conference, where industry leaders reflected on the growth, impact, and future of automotive remarketing.

Read More →
A man standing in front of transparent tech screen with a the outline of a delivery truck.
RemarketingMay 1, 2026

The Predictive Pivot: How AI and Data Are Redefining Auto Logistics in 2026

AI is no longer a luxury but the baseline for profitability in 2026. Auto haulers that adopt these tools now will quickly outpace those that use manual workflows or take a wait-and-see approach.

Read More →
collage of conference speakers
Remarketingby Chris BrownApril 30, 2026

CAR 2026 Recap Part 2: Closing the Gap Between Data & Remarketing Value

The second half of CAR 2026 examined how fleets can translate lifecycle strategy, vehicle data, and market shifts into higher real-world results.

Read More →
Ad Loading...
Collage of CAR speakers
Remarketingby Chris BrownApril 27, 2026

CAR2026 in Two Words: Velocity, Value (Part 1)

The 2026 Conference of Automotive Remarketing convened with a mandate to involve a new constituency — fleet managers — and an updated mission to demonstrate unrealized value in de-fleeted vehicles.

Read More →