Ford Motor Company has released pricing on the 2023 Ford F-150 pickup. The 2023 gas-powered Ford F-150 XL starts at $33,695 MSRP, an increase of $2,175 over the 2022-MY XL model. The XLT starts at $41,800, while the Lariat starts at $57,480. The 2023 F-150 has eight trim levels in all, with the priciest Raptor starting at $76,775. Prices do not include destination.
The standard powertrain for the 2023 F-150 is the 2.7L V6 EcoBoost Engine with Auto Start-Stop Technology. Buyers can upgrade to the 5.0L V8 Engine with Flex-Fuel Capability for $1,140 or the 3.5L V6 EcoBoost for $1,540. A hybrid powertrain is available for a $3,300 upcharge.
Changes to F-150 come mostly on the upper trim levels. For fleets, the Lariat trim is no longer available with a Super Cab. The XL and XLT trims are the only ones to have all three cabs — Regular, Super Cab, and SuperCrew — with all other trims available with the SuperCrew only.
F-150 Lightning Price Increased Again
In October, Ford raised the MSRP to $51,974 excluding destination. That price comes after one announced in August that added $6,000 to $8,500 to the initial MSRP of $39,947 announced last year.
At that time, a Ford spokesperson shared its official statement with AF, which Ford confirms is still valid: “Ford is adjusting the MSRP on the 2023 F-150 Lightning Pro due to ongoing supply chain constraints, rising material costs and other market factors. Current retail order holders awaiting delivery are unaffected by this adjustment. Current commercial and government customers with a scheduled order are unaffected by this adjustment.”
Ford added: "We are adding a third crew to build every Lightning possible while expanding the Rouge Electric Vehicle Center so we can increase run rate to 150,000 Lightning pickups per year beginning next fall."